What evidence can you share that demonstrates the impact of the engagement?
One of the big things I would underscore about Tonic is the flexibility of their content modules. I've worked with design companies in the past that treat each webpage as a separate endeavor with new price points, but Tonic’s modules made it easy to apply their designs to multiple pages.
We’ve received extremely positive feedback from users about the improved UX, which has made the site easier to navigate, and Tonic carefully considered any critiques in order to make small tweaks to the design.
We’re very satisfied with the work we've done with Tonic. The online standards guide delivers value to our customers and is one of our proudest launches.
How did Tonic Design Co. perform from a project management standpoint?
We had a few hiccups in our first few rounds, but they were able to make quick adjustments to ensure we felt totally comfortable with the project management process. Everything has been delivered on time and they help keep our end on track, as well.
We coordinate through InVision, but most of our communication is done through email and conference calls.
What did you find most impressive about them?
One of Tonic's strengths is that they’re able to come into a company in an unobtrusive way. We were able to seamlessly integrate their people into our teams and work together to push through the finish line.
As a midsize agency, they're able to be extremely nimble. They’re not so big that internal red tape complicates project pivots, but they’re still large enough to accomplish any goals set by the client. Their perfect size allows them to respond quickly and effectively to any project changes.
They also take the time to really understand your brand. This isn’t the case with all design companies, but Tonic has sacrificed their own time and money to ensure they have a firm grasp of our product and helped us deliver to market in a clear way. They go all in for their clients, and that really sets them apart.
Are there any areas they could improve?
Not really. At this point, our work with Tonic moves like a well-oiled machine. We’ve worked together through a number of pivots and have built a strong relationship.