What evidence can you share that demonstrates the impact of the engagement?
The resident engagement coordinator receives traffic reports about the site, but I believe we’re getting more traffic. (We’re not really using the website to market ourselves because the need for affordable housing is so great.) Also, the board portal has made it much easier for our members to log in and pull down their package.
Token really understands who we are, what we’re all about, and how we want to project ourselves as a people-focused organization. Beyond the technical matters of creating a website, they really understand the messaging we want to convey.
How did Token Creative Services perform from a project management standpoint?
We usually communicate via email. For presentations, they’ve come in to present the website to the full staff as well as their proposal to the board.
What did you find most impressive about them?
They’re energetic, flexible, and a real pleasure to work with. They understand that our best-laid plans aren’t necessarily going to come to fruition in a particular period of time due to issues like staff constraints.
It was nice to support a company that’s starting up because they went the extra mile to work with us as a client. Also, their creativity has been very much appreciated.
Are there any areas they could improve?
We had a few glitches with the programming of the website in the beginning. But, since then, they’ve made significant strides.
During our first try, there were things that weren’t AODA compliant (e.g. permissions on the bottom of a website). However, they’ve learned this as they’ve matured. We didn’t know that you needed to have all that done, either. We’ve both advanced since then.
Do you have any advice for potential customers?
Potential customers should be really clear about the audience, the message you want to convey, the image, and the look and feel. They will come back with some creative suggestions on how to achieve that.
There’s never been a time where they’ve said: “No, we can’t do that.” They will even work with our software company to troubleshoot problems.