What was the scope of their involvement?
I’ve worked with them on various projects. The biggest one was the “I Am an Immigrant” campaign in partnership with FWD.us, which is an immigration foundation started by Mark Zuckerberg, Bill Gates, and other individuals in the tech community. At the time of this campaign, they had been our client for 3 years. We were working on launching this website that featured celebrities and influencers from all over the nation showing solidarity with immigrants.
Toi built the entire website, including a meme generator. It’s like a photo overlay tool that allowed people to participate through social media if they couldn’t in person. The process was a little last-minute on our end, but Toi really kept it together. They gave us a schedule we could work with and completed the tool in a few weeks. We were giving them work until the launch, but I think that was due to the nature of the project more than anything.
We handled the copy for the website; however, Toi handled the design and the development of the site. I worked with them directly on that, and we had already created brand guidelines, so they didn’t create things from scratch, per se. They definitely created the look and feel of the website.
The meme generator feature allowed users to upload a photo, add an overlay of the campaign, and share it directly to Twitter or Facebook. That was probably the biggest piece of the site. The second piece was the gallery that showcased all the celebrities as well as directly impacted immigrants from the campaign.
Some of the other projects with Toi have been as simple as reconfiguring a website to make it more user-friendly and allow our client to change things on their site. I’m currently working with them on a website that we had to put on hold. It’s an entire build of a website for a major client. It’s a very image-heavy website. The projects ranged from adding a video to a website to building an entire website. For the most part, these are all WordPress sites.
We had more than 6 people working on the “I Am an Immigrant” project. I worked closely with Nate [CEO, Toi] and Tim [Account Executive, Toi], and they brought their developers on. I worked with them through Basecamp, but I generally just communicate with Nate and Tim. I rarely communicate with the developers themselves.
Toi is our development arm. For “I Am An Immigrant,” they also supported our design team, but we usually do the design in-house. On the development side, they’re definitely our go-to agency.
How did you come to work with Toi?
We know Toi through David, their founder. We had tried some other developers and gone back and forth. My business partner suggested that we reach out to David, and he pitched his company. We’ve kept working with them since then.
How much have you invested with Toi?
We’ve invested $60,000–$70,000.
What is the status of this engagement?
I believe our partnership started in October or November of 2015, and our relationship is ongoing. We have a project on hold right now because of the client.