What evidence can you share that demonstrates the impact of the engagement?
When we ran the TV campaign for a monthly period in Poland, we were the most downloaded and top-grossing language learning app in the app stores.
How did Toast perform from a project management standpoint?
They were great — communication and their proactiveness stands out. They were always several steps ahead of us. Whenever a decision was made or something important was discussed in the meeting, they always made sure that piece of information or decision was recorded somewhere.
We all were very much aware of the decisions that were made along the way. Nothing fell through the gaps. It was quite a large and complex project with a lot of different stakeholders with a very short timeframe to start production. We pretty much started directly after Christmas and we had to finish in a short timeframe. It was traditional project management and the communication made it really effective. They were very experienced as a team and were great at helping us bring the rough vision that we had to life.
They gave us a first rough edit and it was just at the start of the COVID-19 pandemic. We weren’t in lockdown at that point but we started distancing. They were really good at navigating around that challenge and making sure that we were happy with everything. We had a couple of edits before the final creative was approved. They were good and flexible during that process.
What did you find most impressive about them?
We had meetings and pitches with quite a few companies but what stood out with Toast was their creativity. They wowed us with their ideas and their ability to deeply understand the needs of our business was impressive. They quickly got it from both from a creative standpoint, as well as how the business was growing and what we wanted to achieve.
It almost felt like they were a part of the team and had been a part of the team for a while. They didn’t feel like strangers coming to us. They definitely developed that real deep understanding quite quickly. We all quickly built a nice rapport with them. It was a long day of work but we enjoyed their company as much as their expertise. The director they brought on was very experienced.
Are there any areas they could improve?
We were happy with the end result. Given our budget, things had to be thought of quite creatively in terms of how our vision was brought to life. Though there were no negative discussions, there were some times we weren’t necessarily on the same page at the very beginning. It was down to us having big expectations for the budget that we had. They were very realistic and reigned us in on our ambitions so I can’t fault them on that.
Do you have any advice for potential customers?
Be really clear on your brief and what you’re looking for. They can definitely help you flesh out a brief and help figure things out with you. They’ll provide advice on best practices and the best way to approach whatever problem you’re trying to solve. They can definitely work magic over a relatively short period of time like they did for us.