Web Dev & Digital Strategy for Logistics Services Company
- Custom Software Development Other Application Development Web Development
- Confidential
- Jan. - June 2023
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"TKturners project was managed with a high degree of organization and accountability."
- Business services
- New York City, New York
- 11-50 Employees
- Online Review
- Verified
Tkturners provided web design services for a logistics services company. The team was responsible for SEO, features implementation, CMS and social media integration, and blog page development.
The client was impressed with Tkturners' commitment to precision and quality. The team was highly responsive to all needs and inquiries and was adaptable to changes requested during the project. Moreover, internal stakeholders praised TKturners' technical expertise and customer-centric approach.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of SD Moving
Describe what your company does in a single sentence.
Our Mission is to fill a much needed void within the moving industry. By providing custom- tailored, high value logistical services, we aim to set ourselves apart from the rest of the Moving industry. S&D’s dedication to customer service, quality and hard work is our number one priority. S&D’s goal is to be on “PAR” with our customer’s greatest moving experience imaginable, by providing them with:
- Professionalism
- Affordability
- Reliability
We hope to turn those customers into clients. Our vision is not to be the largest or the most profitable, but to be the best in the eyes of our clients and employees in doing so profitability and long term success will follow.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Tkturners to accomplish?
we hire tkturners for the completion of our project related to SD moving
SOLUTION
How did you find Tkturners?
Online Search
Why did you select Tkturners over others?
- High ratings
- Pricing fit our budget
- Good value for cost
How many teammates from Tkturners were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The project for SD Moving involves developing a fully functional, user-friendly, and responsive website designed to showcase their moving services. The goal is to create a seamless user experience for visitors looking to hire moving services, enhance online visibility, and optimize the site for conversions.
Key Deliverables:
Custom Web Design:
- A modern, professional design tailored to SD Moving’s brand and services.
- Responsive layout for desktop, tablet, and mobile devices.
- Intuitive navigation to ensure users can easily find the services they need.
- Use of high-quality images, custom graphics, and icons to enhance visual appeal.
Service Pages:
- Dedicated pages outlining different moving services (local, long-distance, commercial, etc.).
- Informative content on each service to educate potential clients.
- Clear call-to-actions (CTAs) on each page to prompt user inquiries or bookings.
Quote Request System:
- Integration of an easy-to-use form that allows users to request quotes by entering details such as moving dates, locations, and type of service.
- Automation of lead capture to store and manage client inquiries efficiently.
SEO Optimization:
- On-page SEO implementation to improve search engine rankings (optimized meta tags, alt text, structured data, etc.).
- Keyword research and content optimization to target relevant search terms related to moving services.
Content Management System (CMS):
- Implementation of an easy-to-use CMS (WordPress, Shopify, or other) allowing SD Moving’s team to update content, service offerings, and blog posts without technical assistance.
Blog Section:
- Setup of a blog section to publish content related to moving tips, packing guides, and industry news.
- Social media integration for easy sharing of blog posts.
Contact Information and Google Maps Integration:
- Clear presentation of contact details including phone number, email, and physical address.
- Integration of Google Maps for easy location identification.
User Reviews and Testimonials:
- Integration of client reviews and testimonials to build trust and credibility.
- Option to add more testimonials as the business grows.
Mobile Optimization:
- Ensuring the website functions seamlessly on mobile devices with fast load times and smooth navigation.
Social Media Integration:
- Links and buttons to SD Moving’s social media profiles (Facebook, Instagram, etc.).
- Option for visitors to share content from the website directly to social media.
Analytics Setup:
- Integration of Google Analytics for tracking website traffic and user behavior.
- Setup of conversion tracking to monitor quote submissions, clicks on CTAs, and service inquiries.
Project Management:
- Regular progress updates through email or project management tools.
- Collaboration with SD Moving’s team for feedback during the design and development phases.
- Final review session to ensure all deliverables meet the client’s expectations before launch.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The SD Moving project delivered several measurable outcomes that demonstrated progress and success. Here are the key metrics:
1. Increase in Website Traffic:
- Traffic Growth: Post-launch, the website saw a 40% increase in organic traffic within the first three months due to SEO optimization and content marketing efforts.
- Mobile Traffic: There was a 25% increase in mobile traffic as a result of mobile-first design and optimization, ensuring a seamless experience on all devices.
2. Lead Generation:
- Quote Request Submissions: The integration of the quote request system led to a 50% increase in quote submissions, with users finding the form intuitive and easy to fill out.
- Conversion Rate: The website conversion rate improved by 35%, with more visitors converting to leads through well-placed call-to-action buttons and an optimized user journey.
3. Reduced Bounce Rate:
- Bounce Rate Reduction: The newly designed website reduced the bounce rate by 20%, indicating that users were engaging more with the content and spending more time on the site.
4. Enhanced Search Engine Rankings:
- SEO Performance: Key service-related pages saw significant improvements in rankings on Google, with SD Moving moving up to the first page for local moving services in their target area, contributing to increased visibility.
- Keyword Growth: The site ranked for an additional 15 target keywords related to moving services within the first three months, bringing in qualified leads from search engines.
5. Improved User Engagement:
- Page Views: There was an overall 25% increase in page views, showing higher engagement with the content.
- Average Session Duration: The average session duration increased by 30%, indicating users were exploring more pages and spending more time on the site.
6. Client Satisfaction and Retention:
- Customer Reviews: The addition of testimonials and user reviews led to an increase in customer trust, and feedback from new clients indicated the website played a significant role in their decision-making.
- Client Retention: SD Moving reported a 15% improvement in repeat business from existing customers, attributed to the improved usability and professional appearance of the website.
These measurable outcomes demonstrated the effectiveness of the website redesign in improving visibility, increasing leads, and driving business growth for SD Moving.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
For the TK Turners project, the project management was highly efficient and client-centric, ensuring smooth communication and timely delivery.
Project Management Highlights:
Timely Delivery:
- All deliverables were completed on time, adhering to the project timeline agreed upon at the start. Milestones such as design drafts, website development phases, and testing were delivered without delays.
- Regular updates were provided to keep the client informed of progress, ensuring that all feedback was addressed promptly.
Responsiveness:
- The team was highly responsive to all client needs and inquiries. Whether it was a small request for changes or addressing more complex issues, the team ensured quick turnarounds, often within 24 hours.
- Clear communication was maintained throughout the project via email and project management tools, allowing the TK Turners team to feel involved and updated at every stage.
Flexibility & Adaptation:
- The team was adaptable to changes requested during the project, showing flexibility in modifying designs, functionalities, and content as needed without compromising the overall timeline.
- Any additional requirements that arose mid-project were handled efficiently, ensuring that the final product met all expectations.
Client Satisfaction:
- Feedback from TK Turners was consistently integrated into the project, ensuring that their vision was fully realized.
- The attention to detail and understanding of the company’s unique requirements demonstrated a high level of professionalism and commitment to client satisfaction.
Overall, the TKturners project was managed with a high degree of organization and accountability, delivering a successful outcome that met all project goals.
What was your primary form of communication with Tkturners?
Virtual Meeting
What did you find most impressive or unique about this company?
What stood out most about TKturners was their commitment to precision and quality, which aligns with their industry standards. Their attention to detail and focus on craftsmanship, combined with a strong work ethic, ensured that every project they undertook was executed to the highest standards.
Additionally, their ability to adapt to client needs, while maintaining a clear line of communication, made them a pleasure to work with. Their unique blend of technical expertise and customer focus truly sets them apart from competitors in the industry.
Are there any areas for improvement or something Tkturners could have done differently?
No improvements needed.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
