TKG

BACKGROUND

Introduce your business and what you do there.

I’m a designer at a landscape design company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Karcher Group?

I hired The Karcher Group to create a brand and marketing strategy for our business.

SOLUTION

What was the scope of their involvement?

The Karcher Group did some research on our customer demographics and competitors. The team ironed out what market we should focus on and created a new brand in relation to that. To elaborate, they made new logos and color schemes, along with words and language we could use in the new branding. The color schemes were particularly important because most of our company’s work was visualized through our website, and we struggled with that. As a result, we wanted something that our audience would positively receive. 

In terms of documentation and guidelines, they were already familiar with our existing business. We were operating under a different brand, so they took what we’d already built and created a new one. The strategies were based on our goals, so we provided some information about what we did, who we wanted to work with, the type of clients we wanted, and other things of that nature. 

At present, we’re in the process of implementing the brand that The Karcher Group has created. The website is still under the old name, which should change soon. To clarify, the team isn’t doing any development work. However, they’ve done some mock-ups for what the website and our marketing could look like. The next step is implementing them.

What is the team composition?

We’ve had meetings with 5–7 people at once, but our main contact points are only 1–2 people. There’s an entire team working on the project, including copywriters, designers, market researchers, and others. 

How did you come to work with The Karcher Group?

I’d known The Karcher Group’s owner for 7–8 years before I asked them to work on this project. 

How much have you invested with them?

We’ve spent around $30,000. 

What is the status of this engagement?

We started working together on this project in April 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our team has seen the new logo, name, and other deliverables that The Karcher Group has put together, and we’re truly happy with their work. They’ve delivered quality outputs and met our expectations in creating the brand, graphics, color scheme, and strategies behind those deliverables. 

How did The Karcher Group perform from a project management standpoint?

They meet deadlines and stay within our budget. To communicate, we primarily use emails. We also use Basecamp as a project management tool; it allows multiple teammates to collaborate on a project, but emails are easier to use. In any case, The Karcher Group is great at communicating. 

We can call their office, and somebody will always answer the phone if I need to get a hold of someone from their team. Apart from emails and phone calls, we schedule meetings. They’ve been professional during our meeting, which I truly appreciate. 

What did you find most impressive about them?

The Karcher Group’s ability to build a brand is better than the average marketing firm. They work with brands that are larger in scale and businesses looking to grow within a region or country. 

On top of that, they have a large team that can handle all the facets of branding and marketing. We can’t go to another marketing firm that can cover all the facets of the strategy we need. The Karcher Group always has multiple people on their team to help us with every part of our marketing strategy. 

Further, they can work with our business in the longer run. We’ve worked with smaller firms, and the experience has been great. However, we need a partner that can grow with us over time. We know that The Karcher Group can continue to work with us and grow our business over decades without us outgrowing their capabilities. 

Are there any areas they could improve?

No, there aren’t any. We can ask for a lower price, but we’re getting what we’re paying for — the experience and the work they’ve done for us have been great. They deliver value and great solutions. 

Do you have any advice for potential customers?

Follow the process. Other firms can put together logos for you in 4–5 business days, and if that’s what you’re looking for, working with The Karcher Group is probably not going to be fun for you. However, if you’re looking to scale your business, the process will take time — trust them to take you through it. You’ll see results as you go, and it’ll be worth it in the end. That’s the biggest lesson we’ve learned from working with them. 

BACKGROUND

Please describe your company and your position there.

I am a Co-Owner of a paper converting facility.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Karcher Group?

We needed to consolidate services and update our IT process and equipment.

SOLUTION

How did you select this vendor and what were the deciding factors?

We received quotes from multiple sources and The Karcher Group sold us on the team of employees that they have to help us. To date we have mainly dealt with 1 person (Logan) but 4-5 different people have been to our facility to evaluate our needs and implement the changes. No stone has been left unturned.

Describe the project in detail and walk through their service package.

We have had 2 new PC's replaced, upgraded our WiFi coverage and gone to a cloud based server which has improved our ability to work remotely. Our next project is switching to Quickbooks Online which will further improve our remote capabilities and simplify billing, quoting and payroll.

How many resources from the vendor's team worked with you, and what were their positions?

4-5 people at various positions.

RESULTS & FEEDBACK

an you share any outcomes from the project that demonstrate progress or success?

So far so good. Everything they have promised has been delivered.

How effective was the workflow between your team and theirs?

Excellent. We pride ourselves on being easy to work with and they are equally as easy to work with.

What did you find most impressive or unique about this company?

They seem to care. The Karcher Groups takes their job seriously and really want us to be happy. When we speak to them about or situation they are interested in long term solutions not short term fixes. This is not true of others we have worked with.

Are there any areas for improvement or something they could have done differently?

At this point I have no comment. All is well so far.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a health and human service focused non profit organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Karcher Group?

We were looking to create a new web site and help developing a marketing strategy that utilized online advertising as well as enhancing our social media presence. We did not have good social media engagement and our website was very out of date. Also, our overall messaging was not resonating with people.

SOLUTION

How did you select this vendor?

We knew the Karcher Group from their employees participating in volunteer activities hosted by our organization and had the opportunity to see the websites they had created for other organizations and was impressed. They also presented us with a strong plan that outlined what their recommendations were to address our problems.

Describe the scope of their work in detail.

TKG first created an entirely new website for us based on our feedback of what we were looking for and their recommendations on what was essential. In addition to the website, they have created a marketing strategy and our annual campaign messaging for four years. They have created and facilitated our social media content as well as produced several videos for us. They have essentially been the strategic force behind our marketing for four years.

What was the team composition?

They have provided a team of people that work with our team. Their team that supports us consists of a project manager, content creators, and we meet regularly to discuss the timeline, agree on next steps, etc. I appreciate that their CEO often checks in on projects to make sure our needs are being met.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social media engagement has continued to grow year over year and the traffic to our website has increased as well. The campaign they created for us in 2019 won a local Addy Award. We received more positive feedback on that campaign and people telling us how much they loved the look and feel of the messaging.

How effective was the workflow between your team and theirs?

We meet quarterly to review the plan and make sure everything is on track and discuss the upcoming quarter and if we want to change anything. We communicate regularly through Teamwork which makes it very easy for the entire team on each side to know the project status as well as get questions answered in a timely manner. Every team member that we have worked with at TKG is friendly, helpful and knowledgeable.

What did you find most impressive about this company?

Their commitment to seeing us be successful. It really has felt like they are and extension of our team from day one.

Is there any area for improvement or anything that could have been done differently?

Not from my perspective.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and managing partner of ShootingClasses.com, a firearm instruction school. We connect instructors with students looking for basic and advanced weapons training.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Karcher Group?

We were starting this business from scratch, so we needed someone to help us with branding, SEO, and PPC services.

SOLUTION

What was the scope of their involvement?

The Karcher Group has been our primary branding partner since 2017. We initially go through a discovery phase for each project, where we identify the scope and objectives of what we want to accomplish and finalize the requirements depending on the project.

Throughout our partnership, they’ve developed our website, conducted marketing research and strategies, developed content for articles and blogs, and optimized our search engine rankings to gain better exposure through keyword research and implementation. We invest heavily in social media and PPC marketing to improve the generation of qualified leads.

Moreover, they’ve also produced introductory, testimonial, and instructional videos, and their process includes scriptwriting, storyboarding, and post-production.

What is the team composition?

We’ve worked with over ten people from their team in the span of six years.

How did you come to work with The Karcher Group?

A friend of mine referred me to The Karcher Group. I checked their website and reached out to some of their clients to get their feedback on their partnership. All their comments were exemplary, so I contacted The Karcher Group and started our engagement with them.

How much have you invested with them?

We’ve spent just under $300,000 over the years.

What is the status of this engagement?

Our ongoing partnership started in February 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Karcher Group plays a significant role in our growth. Since partnering with them, we’ve improved our site’s traffic, online presence, and searchability, which resulted in fostering a strong community of instructors and students all over the country.

How did The Karcher Group perform from a project management standpoint?

They’ve been responsive, professional, and consistently available since the beginning of the partnership.

What did you find most impressive about them?

We’re impressed with their honesty, integrity, seamless process, and performance throughout the partnership.

Are there any areas they could improve?

I’m happy with everything they’ve done for us, so I can’t think of anything they need to improve on.

Do you have any advice for potential customers?

My only advice is to be open and honest throughout your partnership with them.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Marketing, overseeing the strategic implementation of 19 marketing programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Karcher Group?

We needed someone to manage our organic and paid social media marketing. Our goal was to increase exposure to our tenants and increase exposure to the shopping center.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed multiple agencies in the greater Cleveland area and we determined that TKG was the right fit based on cost, experience and their strategic approach.

Describe the project in detail and walk through the stages of the project.

TKG was in place to a degree when I started with SITE, we had quarterly meetings at the beginning to make sure we were on track and as we got into a grove over the years we set recap meetings and kickoff meetings for the year and touch base as needed. It was easy to add new or take off old tenants to our social strategy.

How many resources from the vendor's team worked with you, and what were their positions?

Through the years I've worked with content writers and account managers and they've all been great!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Facebook pages have grown exponentially since using TKG.

How effective was the workflow between your team and theirs?

It was great- there wasn't a lot of touchpoints which as a very nimble team is great for me. Had reports ready when I needed them and were quick to respond.

What did you find most impressive or unique about this company?

They were so flexible as our strategies changed they were helpful in changing up tactics.

Are there any areas for improvement or something they could have done differently?

I think their reports and systems they used were great. No improvements here.

BACKGROUND

Please describe your company and your position there.

Chief Financial Officer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Karcher Group, and what were your goals?

Specific goals were to develop a new robust website for our early stage biotech company. Additionally we requested ongoing social media presence and analytics to measure this project success.

Our goal was to overhaul our existing website and create a more professional and interactive experience for our investors. We also wanted to broaden our exposure through social media to attract potential new investors.

SOLUTION

How did you select The Karcher Group and what were the deciding factors?

As CFO I was familiar with the company through one of Karcher's key employees. We met with the Karcher Group personal and were immediately impressed with their development ideas and creative personnel.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We met with a Karcher Group for a few strategy meetings and reviewed our budget and expected deliverables. Karcher developed a proposal for company branding, website development, digital advertising, and social media marketing. The proposal was very well laid out and broke down the cost of each project element. Overall the proposal was in line with our budget for the project.

How many people from the vendor's team worked with you, and what were their positions?

Karcher Group had a dedicated team for us that included an Relationship Manager, Project manager, website development personnel, creative and branding team, and digitial marketing strategists. We always had at least 5 people working on our project through final website launch.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our final deliverables included a world class website, ongoing digital marketing campaign, monthly traffic reports and quarterly strategy planning.

Describe their project management style, including communication tools and timelines.

The Karcher Group kept our team updated weekly and were always available for consultation. Each member of their project team was personable, talented, and they asked for our input and approval every step of the way, especially during the initial phases of the project.

What did you find most impressive or unique about this company?

Our company was a novice at web marketing and using social media platforms. We were very impressed in Karcher Group's ability to interpret our needs and turn into a ultra-functional and visually impressive product. T

hey were punctual in their execution and very open to our input. To this day they consistently make themselves available for questions. I would say they are extremely good at meeting their client's expectations.

Are there any areas for improvement or something they could have done differently?

Because we have been so impressed with Karcher Group it would be hard to comment on areas of improvement. We are very satisfied with our project experience.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at The Ruby Group. We provide training in sales, management, leadership, and customer service for individuals and organizations in Akron, Canton, Cleveland, and Columbus.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Karcher Group?

We needed help with SEO, website improvements, and filming videos for our team.

What were your goals for this project?

Our goal is to convert leads from the website to clients.

SOLUTION

How did you select The Karcher Group?

We worked with The Karcher Group in the past and knew they were the team for the job!

Describe the scope of their work in detail.

After we selected The Karcher Group, we had a meeting to meet their team and to discuss The Ruby Group and our goals. The Karcher Group worked on a strategy that best fit our needs then we got to work!

What was the team composition?

I have worked closely with our Account Manager, Aaron Lehman; Director of Traffic, Leanne Wicks; Lead Video Producer, Joe Oberster; and Associate Video Producer, Zoe Logston.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with The Karcher Group, our SEO has improved, increased traffic to our website, and the videos boosted engagement on our social media accounts.

How effective was the workflow between your team and theirs?

The Karcher Group team is easy to communicate with and answers any questions or feedback in a timely manner. We meet with Aaron every quarter to discuss our results, and we receive monthly ROI reports.

What did you find most impressive about this company?

The Karcher Group's communication and organizational skills are outstanding.

Are there any areas for improvement?

No, we are satisfied with The Karcher Group's work.

BACKGROUND

Please describe your company and your position there.

Gregory Industries is a steel product roll form manufacturer. Manufacturing products such as highway guardrail, steel channel strut, c-shape fence posts and various forms of steel tube. My position is the marketing manager for the Highway Division as well as the lead oversight for the entire brand, website, and division overhaul.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Karcher Group, and what were your goals?

Our website had become outdated. We didn't have the resources internally to bring our website up to the standard to match our reputation in the industries we service. We tried several other agencies prior to Karcher, but none were able to deliver what we were asking for. Our last agency steered us in a completely different direction and ultimately set up back even further. Our goals with Karcher were to develop a fresh new look, updated website platform and to bring all of our brands under one umbrella and to portray us as the leader Gregory is in the industries they represent.

SOLUTION

How did you select The Karcher Group and what were the deciding factors?

We interviewed several local agencies. Karcher stood out above all of the others and were a perfect fit for us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Brand overhaul including colors, logo, website update, business segmenting, etc. updated website to bring our whole company together as one unit while operating individually in our specific industries.

How many people from the vendor's team worked with you, and what were their positions?

5-10, maybe more. Karcher does a good job of managing information flow. We have specific people we work with on certain aspects of projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

not at this time.

Describe their project management style, including communication tools and timelines.

We use our teamwork platform. The information they send is up-to-date and easy to follow.

What did you find most impressive or unique about this company?

Their timely execution of projects and their friendly disposition.

Are there any areas for improvement or something they could have done differently?

none at this time

BACKGROUND

Introduce your business and what you do there.

I work as the general manager of a battery retail company. We offer a large selection of motorcycle and ATV batteries, as well as deep-cycle marine and RV batteries. We also sell all kinds of chargers, from motorcycle to industrial chargers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Karcher Group?

We hired The Karcher Group for SEO and PPC.

SOLUTION

What was the scope of their involvement?

The Karcher Group works on our Google Ads and everything SEO-related, such as keyword optimization. They performed a full account review to identify the strategies that could work for us. They’ve followed a broader approach and done a lot of minor SEO changes on our site to help us improve our results, as opposed to the previous team’s more in-depth, center-focused optimization that generated fewer results.

We also guest-write blog posts to promote our brand on other sites. The Karcher Group has helped us through that process by giving us topics to write about, locating reputable sources, and giving us their information.

What is the team composition?

They have a large team with a lot of experts on it, but I work directly with four of them. Sydney (Digital Advertising Strategist) does our PPC, and I work with Jon (Director of Accounts) on SEO. Leanne (Director of Traffic) is my best contact and relays any of my questions to her team. Geoff (President) is always helpful. I’ve asked him questions, and he’s always available

How did you come to work with The Karcher Group?

The company that we previously hired merged with The Karcher Group. The previous provider drove decent results for a bit, but their old-school approach wasn’t working in the new market. At some point, our competition got the upper-hand. Being in e-commerce, we have big competition from places like Amazon.

How much have you invested with them?

Our monthly budget is around $2,000.

What is the status of this engagement?

We started with The Karcher Group between January and February 2019, and our partnership is currently ongoing. However, the company that merged with The Karcher Group began working with my company in the early 2000s, well before I started in 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The Karcher Group gives us quarterly reports. According to the latest one, there’s a 24% increase in sales compared to the previous year. 

It took some time for us to get to where we wanted in terms of results. The Karcher Group held on to the old approach of our previous team for about a year and a half because of their merger. After seeing that our results still weren’t producing well, Jeff got involved, and the team revised the strategies to help us produce more results. 

We’d been seeing a continuing downward trend, and it’s now reversing itself. Although SEO work takes time, we can say that their revised, broader approach is perfect for us. We’re really starting to see the results now.

How did The Karcher Group perform from a project management standpoint?

They’re upfront; there's no guesswork with them. They approach us at the beginning of a quarter regarding the work they’ll be doing toward the next quarter. They ask for our input, and they don’t come to our meetings unprepared — they prepare topics they’d like us to write about. They have items that they think are next on our agenda, but they're open to changing those to fit our preferences. 

Our business is very seasonal, so we plan for the next season. Since our business is seasonal, there are times when we sell more batteries than chargers or vice versa. To handle this, we meet quarterly via Zoom.

What did you find most impressive about them?

It’s the results. We’re not only seeing the results on paper, but also in terms of increased sales and orders.

Are there any areas they could improve?

We’ve been happy, and they’ve been good. I can’t think of anything offhand that I’d critique against them.

Do you have any advice for potential customers?

We had taken the same approach for a long time, and even I was a little hesitant with The Karcher Group’s approach. The best thing that a new client should give them is an open mind.

BACKGROUND

Introduce your business and what you do there.

I am a partner at Green Grass, a commercial and residential lawn care company. We treat lawns, handle fertilization, and provide weed control services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Karcher Group?

We were looking for help with sales and marketing.

SOLUTION

What was the scope of their involvement?

The Karcher Group enhanced our brand for us. Their team improved our online presence to help people find us organically. They helped set up our Google account to increase leads. They also provide marketing materials, including a new customer video to explain who we are.

We had a very generic website that they improved the functionality and navigability of. The Karcher Group was responsible for keyword research.

What is the team composition?

We had one main point of contact at The Karcher Group. They have a pretty consistent team, and we’ve become acquainted with a lot of their leadership, who attend most of the meetings. 

How did you come to work with The Karcher Group?

I met members of their teams through community events. They’re very results-driven and have a very sharp and talented team. When they made their presentation for us to finally come on board, it just all made sense.

What is the status of this engagement?

Our ongoing engagement began in January 2006.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before working with The Karcher Group, our website was barely functional. They’ve really cleaned it up and they continue to drive our brand. They do a great job, creating clever marketing materials. The Karcher Group also helps with customer retention.

How did The Karcher Group perform from a project management standpoint?

I have always liked their designs and ideas. Our teams go through the numbers monthly. We used to get together in person to go over the website, but since the COVID-19 pandemic we have switched over to virtual meetings. They make suggestions for the upcoming season. Our teams work through their ideas together and come up with benchmarks to make sure everything’s getting done.

What did you find most impressive about them?

The Karcher Group’s accountability and communication skills stand out. 

Are there any areas they could improve?

No, everything is good. They’re the best vendor we work with.

Do you have any advice for potential customers?

Look at the delivery of their brand. The Karcher Group is very interested in the end-user and their expectations. They care about customer culture just as much as they care about your company.