Can you share any outcomes from the project that demonstrate progress or success?
They added millions in additional SEO revenue in just the first year. Previously, SEO alone had been responsible for less than a million dollars in annual revenue; now it generates tens of millions of dollars in business. They accomplished this by investigating in depth those keywords that would actually result in paying customers.
On the paid media side, we identified very specific ROI goals that needed to be met in order for us to be competitive and profitable. We did not meet those goals the first few months, but Titan was very clear that was to be expected. Once they restructured the accounts, the performance improved exponentially. We continue to exceed our ROI goal, enabling us to increase our spending and generate millions of dollars in additional revenue.
The email marketing efforts complement the paid and SEO strategies because we are able to target the email list on all paid media channels and attract more people with SEO. Because of this, we’ve landed some massive accounts.
How effective was the workflow between your team and theirs?
The workflow has been great. They communicate probably more than necessary, but that keeps us involved and informed. I’m more of a macro manager, so when things are going well, I tend to leave them alone and let the project run itself. We are guilty of skipping the every-other-week meetings (which Titan strongly dislikes) but I know my team appreciates the communication and really enjoys working with them.
What did you find most impressive about this company?
Their performance definitely tops the list. They have delivered on everything that they said they would and then some, all with some incredibly sophisticated strategies that extend beyond my expertise. Their TitanBOT technology and cold email tech stack are beyond impressive, as are their video brochures and their paid media relationship with Google.
They are also a great group of people. Titan recently won a “Best Places to Work” award from Inc Magazine, and I was not the least bit surprised.
Are there any areas for improvement?
I would love for them to adopt other more traditional areas of marketing, such as radio, television, and direct mail. Other than that, I can think of nothing else they can improve upon.
Titan Growth exceeds expectations, delivering high-quality services that benefit business significantly. They’re hardworking and dedicated to their clients, giving each special attention. Their customer support is exceptionally noteworthy. Expect a skilled and respectful team of digital experts.