Tiny Planet Digital

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Startup Canada

Describe what your company does in a single sentence.

Startup Canada connects Canada’s entrepreneurs with the tools, community, and support they need to start and build their businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tiny Planet Digital to accomplish?

• Improve our SEO
• Grow our mailing list
• Increase podcast listeners

SOLUTION

How did you find Tiny Planet Digital?

Referral

Why did you select Tiny Planet Digital over others?

Referred to me

How many teammates from Tiny Planet Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Startup Canada was thrilled to be selected as a winner of Tiny Planet Digital’s 2023 Sustainable Growth Contest! As a non-profit organization, Tiny Planet Digital’s audit of our website and how to improve our SEO was invaluable. Julie was easy to work with and very helpful and collaborative. Julie and her team provided carefully crafted reports and plans for improving our digital marketing efforts and went through them in detail with our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Actionable marketing strategies and guides.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Julie and her team were highly responsive and met all deadlines and expectations.

What was your primary form of communication with Tiny Planet Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were highly collaborative and were great at setting meetings to walk our team through their work!

Are there any areas for improvement or something Tiny Planet Digital could have done differently?

If you’re a non-profit or business looking to improve your digital marketing efforts, we highly recommend working with the Tiny Planet Digital team!

BACKGROUND

Please describe your company and your position there.

I am the communications coordinator at a charity based in Vancouver that works to reduce the environmental impact of food waste by redistributing food that would have otherwise been thrown out to people who are food insecure.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiny Planet Digital, and what were your goals?

We were the winner of the Sustainable Growth Contest and decided to use our session to better understand how we can use Google Analytics and Ads to our advantage. Our goals included better understanding our donors and increasing awareness about our mission.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had been aware of this agency for some time and when they encouraged us to apply for this contest, it felt like perfect timing. We needed someone to walk us through our actual accounts and answer questions specific to our goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had an initial discovery meeting to discuss issues or bottlenecks our team was coming up against. From there, we gave them access to our accounts, followed by an in-depth walk-through meeting. Key metrics were explained, and suggestions were given for both Google Analytics and Ads. Finally, an SEO audit was completed, giving us tangible steps to improve our website. At the final meeting, we walked through this SEO audit and asked any final questions.

How many people from the vendor's team worked with you, and what were their positions?

We worked mostly with Julie, the Digital Marketing Strategist and founder. We also gave access to our accounts to another colleague, but never interacted with him.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since recognizing our conversions issue, we have since implemented and been able to track our donations. We're hoping to see improvements in our site speed and google ads results once we consider their keyword research and website audit.

Describe their project management style, including communication tools and timeliness.

They were very timely with responses and getting the project completed. Meetings had a clear agenda which made them smooth and efficient. Julie understood and respected all skill levels and walked us through many different scenarios.

What did you find most impressive or unique about this company?

Their level of professionalism, as well as their knowledge in the digital marketing space. Google Analytics is an ever-changing platform that often can feel overwhelming for small teams with limited resources.

Are there any areas for improvement or something they could have done differently?

They did a great job of hearing our pain points and working towards solving them, only wish we had more time to hear their thoughts when it comes to keywords. But we also had limited time given we won this digital marketing service.

BACKGROUND

Please describe your company and your position there.

I am the Director, Sales & Marketing at Black Rock Oceanfront Resort, a 133 suite resort property on the west coast of Vancouver Island with event space, restaurant, lounge and spa.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiny Planet Digital, and what were your goals?

Our goal was to find a partner who would be able to take on our digital marketing needs. As a small independent property coming out of the pandemic we do not have the team that can do this for us. I have been doing it off the side of my desk. Our hope with Tiny Planet is that they will be an extension of our resort and help us move forward.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Tiny Planet Digital as they are BC based company that focuses on hotels & resorts. They were also very responsive and keen to work with us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We hired them initially to help us with just our Google Ads. They created our ads, keywords and report monthly on how they are performing. We are now passing over our social media to them so that we can continue to have consistent messaging to our loyal followers.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with Julie Wang and are looking forward to meeting and getting to know more of the team as we have increased the scope of work they do for us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our Google Ads and our page placement has improved significantly since Tiny Planet has begun managing this for us. We also look forward the improvement in our Social Media. Having a defined strategy that is being constantly monitored will pay off greatly.

How effective was the workflow between your team and theirs?

We have monthly meetings and will increase those as we work together on our social media strategy.

What did you find most impressive or unique about this company?

They are a one-stop shop for us, and they have been incredibly helpful while we worked through some issues with Facebook and how the account was set up by a previous employee. Their knowledge is definitely a strength.

Are there any areas for improvement or something they could have done differently?

At this time I cannot think of anything I would recommend.

BACKGROUND

Please describe your company and your position there.

I am the creative director & marketing manager at a flexible packaging company with an internal boutique creative agency servicing small businesses in the CPG sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiny Planet Digital, and what were your goals?

White label Organic SEO and PPC. Be able to offer these services to our small business clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

My team was tasked with research and located the company online. We were pleased with the website as well as its offering.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The company assists us with organic SEO, PPC, online audits, blog writing and implementation.

How many people from the vendor's team worked with you, and what were their positions?

Julie the owner has been our main point of contact, however, there are a few other supporting roles.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results we have seen for our clients have also been positive thus far. We look forward to continuing to build our partnership with Tiny Planet and Julie.

Describe their project management style, including communication tools and timeliness.

Julie and her team have been fantastic to work with — she is well organized and great at communicating and helping set expectations for our clients. Her monthly reports are convenient and easily explainable to our clients.

What did you find most impressive or unique about this company?

Tiny Planet Digital has allowed our creative agency to offer our small business CPG clients SEO services. Our company sought to find an SEO company that specialized in servicing the small business sector in both accessibility and a personalized service offering.

Are there any areas for improvement or something they could have done differently?

Sometimes estimates take a little longer than I would like when I am trying to acquire a new customer. The pricing also does change, so having standard set rates for common services would be helpful and alleviate the need for getting estimates for every opportunity.

BACKGROUND

Please describe your company and your position there.

The Starfish Canada is an environmental nonprofit that celebrates young environmental leaders through education, storytelling, and building a strong network of changemakers. I am the Director of Digital Marketing & Communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiny Planet Digital, and what were your goals?

The Starfish Canada was selected as a Winner of Tiny Planet Digital's Sustainable Growth Contest. Our goals were to optimize our digital marketing efforts and resources to increase brand awareness, website traffic, and drive engagement.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were selected, in this instance!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had an initial kickoff meeting where we shared our current strategies, objectives, and plans. An initial audit on SEO was completed on our website and shared back, highlighting some key findings to us which we were able to action with their support.

Upon further work and conversations together, a more comprehensive digital marketing strategy and recommendations report was presented back, to which we reviewed together.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Julie, the Digital Marketing Strategist and Founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

While it is still early days in implementing all of the recommendations from Tiny Planet, we were able to apply suggestions to how we approach our social media in terms of paid ads and how we measure campaign success. Overall, we are seeing signs of success and things are moving in a promising direction.

How effective was the workflow between your team and theirs?

The workflow was smooth; we met virtually and worked across different time zones at times, keeping in touch and checking in via email, and using our meetings more for presentations and getting a chance to connect and ask questions live.

What did you find most impressive or unique about this company?

Their ability to be super organized and professional was very impressive. She brings structure to her strategic and tactical recommendations, which makes it easy to envision and plan for the implementation across all platforms when it comes to digital marketing strategy.

Are there any areas for improvement or something they could have done differently?

It would have been helpful to get a better understanding of our set timelines from the onset and what the expectations were from both sides ahead of each touchpoint and milestone.

BACKGROUND

Please describe your company and your position there.

A Greener Future is an environmental nonprofit focused on litter cleanup and waste prevention. I am the founder and executive director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiny Planet Digital?

We won a contest that would provide us with $2,500 worth of digital marketing services.

SOLUTION

How did you select this vendor and what were the deciding factors?

They selected us!

Describe the project in detail and walk through the stages of the project.

Completed an SEO audit on our website and presented the findings to us. Created a digital strategy report that included recommendations. We had a meeting to discuss each report and the opportunity to ask questions.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one person on the team, Julie, Digital Marketing Strategist, and Founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We learned a lot throughout the process. The recommendations were fairly easy for us to implement even though we don't have an SEO expert on our team. It will take some time to see the full results but we feel as though we are making progress towards achieving the desired results.

How effective was the workflow between your team and theirs?

The workflow was simple. Although we're located thousands of kilometres apart it was easy to schedule meetings and keep the process running smoothly.

What did you find most impressive or unique about this company?

They were very organized and knowledgeable. I felt confident in their services.

Are there any areas for improvement or something they could have done differently?

It would have been helpful to have some sort of outline at the beginning so we knew what we were getting. We really didn't know what the benefits of their services would be until after the audit was complete.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of CaseMogul. We create phone accessories and we offer phone repair services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tiny Planet Digital?

We were trying to address some of our digital marketing issues.

SOLUTION

What was the scope of their involvement?

Tiny Planet Digital managed our SEO efforts. They implemented various ways to optimize our SEO strategies on our website, which was mostly focused on backlinking. As a result, they reached out to different companies to try and get us into certain directories. We also gave them our brand guidelines, which they used for SEO as well.

On top of that, they handled our Google and Facebook ads. Their work involved creating ad copies and executing those ads on our behalf.

What is the team composition?

We worked with two people, including Julie (Founder & Lead Strategist).

How did you come to work with Tiny Planet Digital?

We found Tiny Planet Digital through a referral. A person that I was hiring as a marketing director contractor found them. He told us that they fit the company we were looking for.

How much have you invested with them?

We probably spent around $2,500 a month which included our ad spend and the cost of their services.

What is the status of this engagement?

Our partnership ran from December 2020–May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We started at a pretty primitive spot, and we didn’t have much of a foundation on our digital marketing presence. When Tiny Planet Digital left, they definitely made our website more user-friendly and equipped us to get to the next step in terms of structuring our Google Ads. Our SEO rankings had also increased over the period that they managed our SEO efforts. Our keywords ranked higher, too. Overall, we trended in a positive direction while they were working for us and that was probably our biggest KPI.

How did Tiny Planet Digital perform from a project management standpoint?

The team had a pretty solid project management process. We had monthly check-ins, and they summarized action items we could tackle every month.

What did you find most impressive about them?

Julie was impressive, and we liked how she communicated with us. Other CEOs could be a little bit of a black box, but she was different.

Are there any areas they could improve?

No, they had no areas to improve.

Do you have any advice for potential customers?

Tiny Planet Digital is super flexible and willing to customize their service to tailor to your needs. In turn, just make sure that you clearly communicate your expectations on what success means to you because that’ll help them get better clarity on how to achieve your goals.

BACKGROUND

Please describe your company and your position there.

I am the project manager for a real estate marketing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tiny Planet Digital, and what were your goals?

We were in the process of creating a brand marketing for a real estate project for a multi-family project and hired Tiny Planet Digital to run our social media program.

SOLUTION

How did you select this vendor and what were the deciding factors?

Expert knowledge in both digital marketing and social media, helpful and friendly attitude and methodical and creative thinking.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

TPD was tasked to create a strategy and planning for content development for social media program. They helped us defining project goals, processes, and planned and produced creative and on-target social media appropriate contents.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with the principal, Julie, and writer and social media coordinator.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

successfully set up the social media channels, promoted and delivered the contents in a consistent manner. They were professional, on-brand, and creative.

How effective was the workflow between your team and theirs?

Very efficient. Tiny Planet Digital created several google docs for us to review and approve the contents and the schedule month ahead of the time. Our comments and feedbacks were seamlessly communicated and executed.

What did you find most impressive or unique about this company?

Knowledgeable, friendly and they really take care of their clients. I liked how Julie was responsive to all my emails and calls. When faced with challenges, Julie delivered the solution, sometimes by going above and beyond.

Are there any areas for improvement or something they could have done differently?

Not really.

BACKGROUND

Please describe your company and position.

I am an Executive of Specifical Mechanical Systems Ltd.

Describe what your company does in a single sentence.

Brewery and distillery systems Manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tiny Planet Digital to accomplish?

• Audit of SEO and SEM
• Implement changes to SEO and SEM

SOLUTION

How did you find Tiny Planet Digital?

Referral

Why did you select Tiny Planet Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Tiny Planet Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO and SEM audit and implementation

Key deliverables:  Audit of SEO and SEM and implementation of recommendations plus ongoing management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have so far seen increase in conversions that far exceeds the increase in spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project was delivered on time and maybe even early.  Very proactive at staying on top of us.  I worked with Julie and Kieran and they were always accessible and covering for each other.  

What was your primary form of communication with Tiny Planet Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Julie is excellent at managing meetings and client expectations.  The team is extremely process oriented which was what we needed.  The thoroughness of their audit report was very impressive.  

Are there any areas for improvement or something Tiny Planet Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the General Manager of Maven Transport

Describe what your company does in a single sentence.

Open Deck Over the Road Transportation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tiny Planet Digital to accomplish?

• Update our Website
• Create and Implement a French Version

SOLUTION

How did you find Tiny Planet Digital?

Referral

Why did you select Tiny Planet Digital over others?

• Great culture fit
• Referred to me

How many teammates from Tiny Planet Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We need to see our online presence and find ways to improve it. Additionally, we needed to update our website and make a French version of it as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We wanted to see an updated website and have a better understanding of our SEOs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was ontime

What was your primary form of communication with Tiny Planet Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their positive energy and approach to understanding the project helped propel and bring our joint visions to life.

Are there any areas for improvement or something Tiny Planet Digital could have done differently?

No