What evidence can you share that demonstrates the impact of the engagement?
Once we launched the site, we had many more incoming prospective client leads. Up until that point, things had become pretty slow. When the site launched, we had a few millennial inquiries and had to hide the page because we didn’t want to accept any more than what had already come in.
We’re in the process of speaking with an SEO specialist that was recommended by Tiny Frog Technologies to figure out what drove this change and whether we could replicate it in the future. Regardless, our website has always been important for us in generating new leads, so that bump in engagement was pretty impressive. Additionally, our team feels great about what they ended up putting together.
How did Tiny Frog Technologies perform from a project management standpoint?
Chelsea was great about holding our hands and dealing with changes to the site as we requested them. They have a clear process to get clients from start to finish, allowing different specialists to get involved. Their team is skilled and responsive in communication as we had questions or concerns.
The only thing I didn’t understand until we were further along in the project is that we’re responsible for the production of content. They agreed to help format for the web, but we had to write the copy.
Luckily, we had most of the necessary content from the old site. However, there was still plenty that I needed to write. That was a big project on my end. This may have been a fault on my end, but we got through it. They were great about determining how to best incorporate the content on the site.
What did you find most impressive about them?
They have a process for development supported by a strong team. I’ve worked with several other site development companies and have experienced issues with cohesion and uniqueness in those collaborations.
Their design work was also very impressive. They understood that I didn’t want our site to look like some of the other platforms in our industry. There were look and feel requirements that were very important to me, and they worked hard to make those happen.
Are there any areas they could improve?
I would’ve appreciated more clarity on my responsibility to write all the content for the site. That’s been handled by web development teams we’ve worked with in the past, so there was some confusion there. There were also times that we’d ask for corrections and changes that didn’t get caught by their team the first time around, so we’d often have to revisit those issues more than once.
Do you have any advice for potential customers?
They’re a great firm to work with and I’m happy with the end product. It’s important to have a game plan with them, making sure to block out the time to create content. The more time you put into the relationship, the more successful it will be. Be prepared to block time for check-in calls and site evaluations so you end up with exactly what you want. Communication is key.