What was the scope of their involvement?
We started with the user experience model and wireframing. Once that was finalized, we moved on and started working with one of Tiny Frog’s designers. The third and final phase was the actual development for which we worked with a third team. They were responsible for making the WordPress site go live.
We have a complicated business model, so we provided Tiny Frog with information about what we do, and also guided them through what we were looking for. They helped us with the phrasing and tone of the website from a user experience perspective.
The site is essentially used for lead generation. We had to do a lot of work to make sure forms were working correctly in order to direct users to the appropriate nurture campaigns. It was a major component which needed to be made compatible with our existing systems. Another major feature of the site is the blog, and it was important for us to launch a site with relevant content for our users.
We used a local print design team for our logo, graphics, screenshots, and videos. Tiny Frog worked with us to make sure all of these elements aligned with our branding and that of The Global Student Success Program.
What is the team composition?
During the user experience phase, we worked closely with a team lead and a contact from their side, as well as one of their designers. In the final phase, we primarily worked with Inga, who acted as project manager and was our main contact during development. We also worked with another team member for WordPress training. We had contact with around five of their members, but I’m sure there were many other developers working on the backend during the final phase.
How did you come to work with Tiny Frog?
We work globally, so we wanted at least one resource who could work within our time zone. We also liked Tiny Frog’s portfolio compared to the other three companies we interviewed. They were the only ones who thought about things from a research perspective, in regards to the user experience, prior to moving into design. This was the approach we wanted during development as well. The other teams tended to move too quickly into the design phase, but the beginning portion was crucial to our success.
How much have you invested with them?
We spent around $15,000.
What is the status of this engagement?
We worked with them from April–December 2017. The project is finalized, but we plan on using them for site hosting. Our team in India will take over any new designs.