App Redesign & Rebranding for Financial Transactions Company
- Graphic Design Product Design Web Design
- $200,000 to $999,999
- May - Aug. 2023
- Willing to Refer
"Their dedication, expertise, and unique approach propelled our project to new heights of success."
- Financial services
- Warsaw, Poland
- 51-200 Employees
- Online Review
Tino Digital Agency redesigned a financial transaction company's application UI/UX design. The team integrated the client's rebranding into the app's design, created UI/UX wireframes, and developed prototypes.
Tino Digital Agency's design increased the client's user retention rates and enhanced user engagement. The team showed a remarkable blend of creativity and functionality. Tino Digital Agency excelled at delivering work on time and responding professionally to the client's needs.
The client submitted this review online.
Please describe your company and position.
I am the CPO of Orovera S.A.
Describe what your company does in a single sentence.
Our company revolutionizes financial interactions for SMEs, enabling seamless transactions and personalized experiences. Money transfers in social networks or messengers
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Tino Digital Agency to accomplish?
- Enhance User Experience (UX)
- Revamp User Interface (UI)
- Execute Rebranding Efforts
- Implement User Retention Strategies
- Optimize User Flow
How did you find Tino Digital Agency?
- Online Search
Why did you select Tino Digital Agency over others?
- High ratings
- Referred to me
- Company values aligned
How many teammates from Tino Digital Agency were assigned to this project?
Describe the scope of work in detail. Please include a summary of key deliverables.
- Discovery and Analysis:
- Conduct a thorough analysis of the current application's UX/UI, user journey, and pain points.
- Review user feedback and conduct competitor analysis to identify areas for improvement.
- User Experience (UX) Enhancement:
- Redefine the user journey to optimize the flow and minimize friction points.
- Create wireframes and interactive prototypes to visualize the new user experience.
- Implement intuitive navigation and interactions to enhance overall usability.
- User Interface (UI) Revamp:
- Develop a modern and visually appealing UI design that aligns with the new brand identity.
- Design consistent UI elements, including buttons, icons, typography, and color schemes.
- Ensure responsive design for various devices and screen sizes.
- Rebranding Integration:
- Incorporate the new brand elements seamlessly into the application's design.
- Update the app's logo, color palette, typography, and visual style to reflect the rebranding.
- Ensure that the rebranding is coherent and consistent throughout the app.
- User Retention Strategies:
- Design personalized recommendation features to encourage users to explore more content.
- Integrate interactive elements to increase user engagement and time spent within the app.
- Implement push notifications and reminders to keep users engaged and informed.
- User Flow Optimization:
- Analyze and redesign the app's user flow to ensure logical progression between screens.
- Identify and address potential bottlenecks and areas of confusion in the user journey.
- Implement strategies to guide users towards key actions and features.
- Prototype Development:
- Develop high-fidelity interactive prototypes to showcase the new UX/UI design.
- Provide interactive demos to allow stakeholders to experience the redesigned app firsthand.
- Incorporate feedback from stakeholders to refine the prototypes.
- Design Implementation:
- Collaborate with the development team to ensure smooth implementation of the new design.
- Provide design assets, specifications, and guidelines to assist the development process.
- Conduct design QA to ensure the final product aligns with the approved design.
- Comprehensive analysis report highlighting UX/UI pain points and proposed improvements.
- Wireframes and interactive prototypes showcasing the new user experience.
- High-fidelity UI designs including mockups for key screens and UI elements.
- Updated brand elements integrated into the application design (logo, colors, typography).
- User engagement features such as personalized recommendations and interactive elements.
- Optimized user flow diagrams illustrating the new navigation and interactions.
- High-fidelity interactive prototypes for stakeholder review and feedback.
- Design assets, specifications, and guidelines for development.
The combination of these deliverables aimed to transform the Orovera application into a more user-friendly, visually appealing, and engaging platform that reflects the rebranded identity while retaining and increasing user retention. Tino Digital Agency's expertise was pivotal in executing this extensive scope of work and delivering a successful redesign.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
I am thrilled to share the remarkable progress achieved through the collaborative efforts of Tino Digital Agency during the Orovera application redesign project. The project's measurable outcomes underscore the positive impact of the redesign on user experience, engagement, and overall app performance, leading us to a successful transformation. The redesigned Orovera application has yielded impressive outcomes:
- **Enhanced User Engagement:** Users are now spending more time within the app, signifying their heightened engagement and interest. The considerable decrease in bounce rates reveals that users are not only exploring multiple features but also finding value in the app's offerings.
- **Elevated User Retention:** We've experienced a substantial increase in user retention rates, indicating that the redesign has successfully captured users' attention and maintained their interest over time.
- **Positive User Feedback:** The surge in positive user reviews and ratings on app stores demonstrates that the Orovera application is resonating well with users, resulting in higher satisfaction levels and a stronger user-community bond. Concurrently, the decrease in negative feedback indicates the app's improved performance.
- **Active User Interaction:** Interactive elements introduced as part of the redesign, especially personalized recommendations, have been received enthusiastically. Measurable data shows users are actively engaging with these features, enhancing user interaction and promoting deeper app engagement.
- **Conversion Improvement:** An increase in sign-up and subscription rates highlights that the enhanced user experience and intuitive design have translated into higher conversion rates, with more users taking desirable actions within the app.
- **Positive Usability Testing:** Post-redesign usability testing demonstrates a significant increase in success rates across tasks. This showcases improved usability, a result of the optimized user journey and interactions.
- **App Store Recognition:** Surge in downloads and installations since the redesign's launch reflects heightened interest. Improved app store ranking places the app prominently in search results, indicating enhanced visibility and appeal.
- **KPI Attainment:** The project's success is illuminated by achieving and often surpassing predetermined KPIs, showcasing the effectiveness of Tino Digital Agency's strategies and designs. These measurable outcomes collectively embody the progress and success of the Orovera application redesign. Tino Digital Agency's dedication and expertise have transformed the app into a user-friendly, engaging, and thriving platform.
- **Rating: 5/5** Thank you, Tino Digital Agency, for your exceptional contribution to our app's success.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
In evaluating their project management approach, Tino Digital Agency excelled in delivering items on time, responding to our needs with professionalism and a willingness to collaborate, adapting to changes with flexibility, and proactively addressing challenges. Their project management style contributed significantly to the project's success and reinforced our confidence in their capabilities as a reliable and responsive partner.
What was your primary form of communication with Tino Digital Agency?
What did you find most impressive or unique about this company?
In reflecting upon our collaboration with Tino Digital Agency for the Orovera application redesign, it is evident that this partnership has been nothing short of transformative. Their dedication, expertise, and unique approach propelled our project to new heights of success. Throughout the redesign process, Tino Digital Agency consistently demonstrated a remarkable blend of creativity and functionality.
Their designs not only aligned seamlessly with our rebranding efforts but also introduced innovative features that engaged users on a whole new level. This creative vision, coupled with their attention to usability, has redefined our application's appeal and user experience. What truly sets Tino Digital Agency apart, however, is their commitment to collaboration.
They actively listened to our needs, embraced our feedback, and ensured that our objectives remained at the forefront of every decision. This genuine partnership enhanced our confidence in their abilities and fostered a sense of unity that powered the project forward.
Are there any areas for improvement or something Tino Digital Agency could have done differently?
As in any company
Service & Deliverables
On time / deadlines
Value / within estimates
Willing to Refer5.0