Established 2010, by founder April Tinhorn, TINHORN CONSULTING, LLC, originated in Peach Springs, AZ, on the Hualapai Indian reservation on the southwest rim of the Grand Canyon. The mission of TINHORN CONSULTING, LLC, is to share your story, in your voice through interactive digital media. The vision of TINHORN CONSULTING, LLC, is powered by Natives to positively change perceptions internationally through public relations, outreach, and personal life stories. At TINHORN CONSULTING, LLC, respect for other cultures, having a “why not?” attitude, creativity, and laughter is valued.
TINHORN CONSULTING, LLC, provides web, social media and training services. Our web services include everything needed to launch a web site (strategic planning, web design, content organization and creation, and graphic design) and to maintain the site (content updates and redesign services). A nice addition to our web services is our social media suite of services, which include educational training on social media applications (Facebook, Twitter, LinkedIn, YouTube, and blogging), creation of social media campaigns, and implementation Our training services include strategic planning and team building.
TINHORN CONSULTING, LLC, is a 100% Native American woman owned business and is proud to be a member of the American Indian Chamber of Commerce of California and the Southern California American Indian Science and Engineering Society Professional Chapter.
Social Media Marketing for Native American Nonprofit
Social Media Marketing
June 2020 - Ongoing
Willing to Refer
"Tinhorn helped us achieve exactly what we were looking for."
Jul 21, 2020
Project Director, Native American Development Corporation
A nonprofit organization turned to Tinhorn to run a social media marketing campaign. The team worked to encourage brand awareness and buy-in over Facebook and Instagram.
Over a three-week engagement, Tinhorn helped the organization engage 17,000 users. The campaign received positive feedback from users and internal stakeholders alike. Along the way, the team was engaged with the project’s success, working quickly and efficiently.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
Introduce your business and what you do there.
I’m a project director at the Native American Development Corporation, a nonprofit organization doing community business and economic development for tribal and Native communities.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Tinhorn Consulting, LLC?
We were looking for someone that could kick off our social media marketing.
What was the scope of their involvement?
Tinhorn organized a quick campaign, putting together some social media posts on Facebook and Instagram. The team focused on getting feedback and buy-in from people, encouraging brand and product awareness.
They created a lot of the content, using the logo and brand that we already had in various posts.
What is the team composition?
We primarily work with April (Owner & Founder).
How did you come to work with Tinhorn Consulting, LLC?
April had done a training breakout session at one of our conferences last year. One of our staff members was really familiar with her and her work, and she recommended her to us. We reached out to a few other Native firms, but she was very responsive and felt like the best fit.
What is the status of this engagement?
We’ve been working together since June 2020. The campaign was three weeks long, but Tinhorn provides ongoing services on an as-needed basis.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
In the three weeks of the campaign, we reached over 17,000 users. We got some really good feedback, especially from our target audience. Tinhorn helped us achieve exactly what we were looking for.
How did Tinhorn Consulting, LLC perform from a project management standpoint?
April managed the project really well. She was very time-sensitive and responsive to our needs. She did a great job of asking the right questions and figuring out exactly what it was needed. We communicated over Zoom.
What did you find most impressive about them?
Being another Native American firm, Tinhorn was able to really understand our target market. They helped develop our strategies really effectively. April was also really engaging.
Are there any areas they could improve?
There’s nothing that really comes to mind. Tinhorn did really high-quality work in a short amount of time.
Do you have any advice for potential customers?
Come to the conversation with what you’re hoping to get out of the engagement, have great communication, and Tinhorn will respond accordingly.