Timelapse Film Media House Inc.

BACKGROUND

Please describe your company and your position there.

My company is a key partner for financial, digital banking and payment products and services for over 250 financial institutions across Canada. I'm the Project Team Lead in the Marketing & Research department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Timelapse Film Media House Inc.?

We hired Timelapse to help us create a high level marketing/sales video for our new digital banking platform.

What were your goals for this project?

We wanted to create a strong sales pitch that could be used by our sales team and on our website to drive home our value proposition, and illustrate our confidence and passion in the product.

SOLUTION

How did you select this vendor?

Our Creative Team Lead had worked with the one of the Timelapse directors on a project in a previous role and highly recommended them as a partner who he thought would successfully fulfill our vision. We met with them to discuss the project and their initial ideas, collaborative process and budget transparency was a good match for us.

Describe the video(s) and the process in detail.

We really needed the video to be a collaboration between Timelapse and our Marketing team, particularly our Creative Team Lead and his vision. We nailed down a creative brief and script on our end, and Timelapse took that and translated it into a production script, keeping in mind our timeline and budget and worked with us to refine it til approved. They then organized and shot footage over several days and various locations to capture what was needed for the video. Post production involved a collaborative edting process, animation with graphics supplied by our creative studio and ultimately a final product we were extremely happy with.

What was your vendors' project management or feedback process?

We had good lines of communication from the start; various points of contact for different areas of the projects but all very clear, and often with both our teams on the thread so everyone stayed in the loop. The budget was outlined and explained in detail which was really appreciated, there was nothing unexpected. We had documentation to kick off the project, information on the shoot, and always a good picture at what stage the project was at and if was on track. The Timelapse team was also very responsive by email or phone, and open to our creative team working alongside them when needed to be efficient. Feedback was given in a timely manner and our responsibilities for feedback also clearly stated. They also took our feedback and implemented it quickly and accurately.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The entire team working on the project and product were very excited by the final video and how clearly it demonstrated a complicated message while staying aspirational. We also showed the video at our annual conference and it was very well received.

How effective was the workflow between your team and theirs?

I would say very effective, it was a lot of back and forth within a short time frame and seamlessly allowed input from both our side and theirs.

What did you find most impressive about this company?

The professionalism and quality of work.

Are there any areas for improvement?

None from this project.

BACKGROUND

Introduce your business and what you do there.

I'm the owner and chief creative officer at a digital marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Timelapse Film Media House?

We needed help with a lead generation campaign that we were doing for our client.

SOLUTION

What was the scope of their involvement?

Timelapse developed a creative strategy, wrote a script, and then produced and edited five videos for us. It was a collaborative process, and they were involved in the ideation and content creation. They found all the locations for the shoot and did the lighting and makeup. They really went above and beyond–when our client would have settled for one location, Timelapse found a way to make three locations fit into the budget. All the videos can be used as part of one ad campaign, but they can also stand alone.

What is the team composition?

I worked directly with Mark (Founder, Timelapse Film Media House) and Garth (Director of Operations, Timelapse Film Media House). There was also a production team of about eight people.

How did you come to work with Timelapse Film Media House?

They were recommended to me. I met with Mark and Garth, and they seemed very competent. They understood our needs, so we decided to hire them.

How much have you invested with them?

We spent about $50,000 CAD (approximately $37,750 USD).

What is the status of this engagement?

We worked with them between March–April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our client loved the videos and thought the campaign was highly successful. The videos became the core of their homepage, replacing their messaging and their hero image. The campaign also drove a significant number of sales.

How did Timelapse Film Media House perform from a project management standpoint?

They did an excellent job, so we haven't had any issues. We had a tight deadline, and Timelapse delivered a high-quality product on time.

What did you find most impressive about them?

I've worked with many video teams, but Timelapse stood out among others. They were very creative, responsive, and solution-oriented. They cared about client satisfaction as much as they cared about the integrity of their work.

Are there any areas they could improve?

No, we were happy with everything. We hired them again after this project ended.

Do you have any advice for potential customers?

Be clear about what you want to achieve and then give them the freedom to come up with solutions. They have an excellent team, so you don't need to micromanage them. They helped us choose what direction we should be going to achieve our goal.