What evidence can you share that demonstrates the impact of the engagement?
We’re about four times higher than the industry standard as far as our click-through rates and conversion rates. Our ad buys included about 11 million impressions last year, and we ended up with about 19 million impressions. We have specific success stories with advertising listings and advertising particular programs that have done quite well with them.
The most interesting part of our success is with the programmatic advertising and understanding what the data is telling us versus what our intuition is telling us. They have a well-planned strategy that allows us to hit several markets and really saturate our market in digital, print, and audio on the radio. We're hitting our clients in every place they go.
How did Thrive Advertising perform from a project management standpoint?
They’re great. We communicate through email and phone calls, and we have occasional meetings. We currently use Microsoft Excel spreadsheets to manage our projects, but we might have to graduate to a different management system when we hit the million-dollar mark on ad buys.
What did you find most impressive about them?
They’re well educated, understand their business, and are very insightful as to what our goals are and what might be the best plan of attack. Robin and Danielle are both very intelligent and understand the industry better than most of the people that I’ve spoken with.
Are there any areas they could improve?
No, nothing stands out.
Do you have any advice for potential customers?
Just do yourself a favor and get in touch with them.