ThreeSixtyEight

Introduce your business and what you do there.

I’m the VP of Marketing at Compass Datacenters. 

What challenge were you trying to address with ThreeSixtyEight?

We needed help in branding and various marketing initiatives. 

What was the scope of their involvement?

ThreeSixtyEight has helped us create our brand style guide, working on our look and feel. They’ve also developed an overall branding and communication strategy for our company, and they’ve been executing that for the last two years. 

What is the team composition?

We’ve worked with 8–10 teammates, including account executives, graphic designers, and content writers.  

How did you come to work with ThreeSixtyEight?

A colleague recommended ThreeSixtyEight to us.

How much have you invested with them?

We’ve spent over $500,000.

What is the status of this engagement?

We’ve started working together in September 2019, and it’s ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to ThreeSixtyEight’s help, we’ve surpassed our goals many times over. They’ve exceeded our expectations.  

How did ThreeSixtyEight perform from a project management standpoint?

ThreeSixtyEight’s project management has been excellent. They’re proactive in their communication, meeting with us regularly. We work closely together, and we have a collegial atmosphere between our teams. We collaborate through phone calls, emails, and regular Zoom meetings. 

What did you find most impressive about them?

Our relationship with ThreeSixtyEight has been very casual, so working with them has been very easy. 

Are there any areas they could improve?

We hope they can know our business a little better.

Do you have any advice for potential customers?

Have a good idea of what you want to accomplish and expect to get out of the engagement. 

Please describe your company and your position there.

I am a part owner and Director of Operations of a growing restaurant chain. We are a QSR operating in Louisiana, serving Cajun and seafood dishes in a timely manner.

For what projects/services did your company hire ThreeSixtyEight?

Branding, logo, digital marketing, and overall yearly marketing strategy - essentially serving as an extension of and core component of our marketing department.

How did you select this vendor?

The owner and team displayed a passion and desire you don’t often come across in the industry, they committed to turning us from a local restaurant to a scalable chain. The entire team and every individual we’ve had the pleasure of working with, each displayed this same passion.

Describe the scope of their work in detail.

Through discovery, they spoke with key members of our team and identified the key areas of our business where we needed to exploit. They used this info to craft a yearly marketing plan.

What was the team composition?

I’ve worked closely with the owner, C-suite level, photographers and analysts.

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen steady increase in sales of roughly 10% per store per year.

How effective was the workflow between your team and theirs?

We communicate over email often, phone called occasionally as needed, monthly update calls, and occasional in person meetings.

What did you find most impressive about this company?

They were a team of supremely talented individuals who did their best for our company.

Is there any area for improvement or anything that could have been done differently?

None.

Introduce your business and what you do there.

I’m the brand director for New Schools for Baton Rouge, a nonprofit organization. Our mission is to ensure that every child in Baton Rouge, Louisiana has access to an excellent education. We help set trends such as bringing in new charter schools, which would provide more quality options for parents. 

What challenge were you trying to address with ThreeSixtyEight?

We previously worked with another agency, but they failed at providing the services we were looking for. We needed help promoting our advocacy and getting people to know what we do for us to achieve a greater impact. 

What was the scope of their involvement?

ThreeSixtyEight is supporting our marketing campaigns where we’re targeting parents and teachers. They’ve promoted our one-stop-shop platform, and they’ve also hosted a teacher recruitment fair. 

Additionally, ThreeSixtyEight is helping us with our website. They’ve developed our site, and they’re advising us on how to improve its functionality and accessibility. They’ve also handled our video campaigns on social media and managed our SEO and PPC efforts. Lastly, their team collaborated with us in creating the language for our email marketing campaigns. 

What is the team composition?

We’ve worked with an account manager, a media strategist, two graphic designers, one content strategist, and one website developer. Tara (Director of Strategy) is our main point of contact.

How did you come to work with ThreeSixtyEight?

Since we were a local nonprofit, we decided to source locally. ThreeSixtyEight met with us, learned about our mission and services, and provided us with options and strategies. In the end, they created a video presentation saying they would love to welcome us into their family — that made us decide to work with them. We loved their presentation, confidence, and suggestions. 

How much have you invested with them?

We’ve spent about $400,000 per year. 

What is the status of this engagement?

We started working together in November 2020, and it’s ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

ThreeSixtyEight’s work has resulted in 3,675 applications, which exceeded our goal.

How did ThreeSixtyEight perform from a project management standpoint?

Although ThreeSixtyEight is doing a lot of work for us, they keep our projects in check. They send biweekly emails to let me know of their progress. They’ve also set up a Slack channel to have quick and easy communication. They are communicative, and they always try to find solutions to a lot of problems. 

What did you find most impressive about them?

Their open communication and problem-solving skills are impressive. They’ve always come up with a solution and provide support whenever I have a problem. They’re very welcoming and responsive — their team is phenomenal. I also appreciate that they help me troubleshoot issues.

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Be clear about what you’re looking for. 

Please describe your company and your position there.

I'm the brand director at Talend, a data integration and governance software company.

For what projects/services did your company hire ThreeSixtyEight, and what were your goals?

Enterprise software is a huge industry, but when it comes to marketing, it lacks some of the oomph and excitement of B2C brands. We wanted to change that and create a pure awareness campaign. We hired ThreeSixtyEight for creative development, video production and asset production (static banner ads) of the campaign.

How did you select this vendor and what were the deciding factors?

We were looking for an agency that would support our vision (Enterprise software does not have to be boring) and would have the skills for both ideation and video production.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We followed a very standard process starting with ideation, brainstorming. ThreeSixtyEight came back with two concepts. We picked one that we really pushed further. Once we were set on the concept, ThreeSixtyEight worked on a storyboard. We co developed the script together.

ThreeSixtyEight took care of selecting venues, hiring talent, producting all assets. During the post-prod phase, ThreeSixtyEight went through several rounds of adjustements and reviews.

Who did you work with and what was the feedback process like?

We worked with a project manager and a full crew of art director, copywriter, designer. They shared their work via G Drive and Vimeo and we iterated quickly at all stages of the process. We also jumped on a couple of calls when we needed a really quick turnaround.

Can you share any outcomes from the project that demonstrate progress or success?

The campaign has been out for a couple of weeks now and has already garnered 100 000s of views. We're also on track to reach our target of 2 million impressions in our core audience.

Describe their project management style, including communication tools and timeliness.

The entire team was very accomodating and flexible throughout the process. They were very open to feedback and suggestions.

What did you find most impressive or unique about this company?

The quality of the final video assets is top-notch and absolutely incredible in the time that we had to produce it. Everything was done remotely because of the pandemic, and I still had full faith in them during the production phase.

Are there any areas for improvement or something they could have done differently?

Go bigger!!

Please describe your company and your position there.

I'm the Corporate Media Director for Creative Consultants Inc, an in-house agency whose main client is Alfa Insurance — a regional P&C Insurance provider headquartered in Montgomery, Alabama. I've been with the company since November 2004.

For what projects/services did your company hire ThreeSixtyEight?

After working with the same crew for nearly a decade, we decided to cast our line into the creative agency pool with an RFP in early 2021. Our key charge involved developing a comprehensive television and digital ad campaign beginning in Q2-2021, which would air in early Q3. This new campaign should help us expand our market share by

• Creating message-driven television ads whose simplicity and impact reinforce the Alfa brand and its promise with insurance consumers
• Creating message-driven digital ads to drive engagement among auto intenders while increasing conversions of online auto quote and bind capabilities in our core states
• Increasing brand awareness and driving online and agent-assisted conversions among urban-suburban adults 25 to 45. In addition to a creative toolkit,

ThreeSixtyEight developed multiple :30s, :25s and :15s; audio spots; new OOH; a microsite and more — all within budget and on time.

How did you select this vendor?

After sending the RFP out to 16 agencies, we narrowed the interested parties down to 7. We then brought these 7 in for formal pitches, narrowing the list down to 3 post-pitch. We ultimately selected ThreeSixtyEight for a variety of reasons — deliverables, timeline, budget and creativity. But, truth be told, I knew in my gut these were "our people" from the very first conversation. You can find talent in a slew of places, but what's harder to find is energy, contagious enthusiasm, passion, drive, transparency and heart. ThreeSixtyEight boasts all that and more.

Interestingly enough, we originally found ThreeSixtyEight through Clutch. Based on the reviews there, I knew we had to include them in the initial round of RFP submissions. The rest, as they say, is history.

Describe the scope of their work in detail.

After beginning with a series of discovery calls, emails and continued follow-up questions to our initial RFP, ThreeSixtyEight traveled from Baton Rouge to Montgomery to meet with us for their initial pitch. This initial meeting inspired follow-up visits, where they spoke to several key members of our executive management team; dozens of our field sales team members; and other key stakeholders. They know strategy is only as good as the intel you have available, so their incredible team spent countless hours ensuring they had all the info they needed to satisfy our campaign expectations.

Ultimately, ThreeSixtyEight developed print and digital media; a microsite; multiple :30s, :25s and :15s; a :30 and :15-second audio spot; and provided a creative toolkit our in-house agency could leverage for additional assets as needed.

What was the team composition?

We've worked closely with ThreeSixtyEight's co-founder and Chief Strategy Officer; an outstanding creative director + team; an incredible account manager; senior design engineers; brand and media strategists; and brand design lead. At no point throughout this process have we ever questioned, "Is this the team that can get us where we want to go?" Rather, our only question is, "Can we find more money to do even more with them?" How often can you say that?

Can you share any outcomes from the project that demonstrate progress or success?

Though we've only just launched our entirely new campaign, organic compliments via word of mouth, email, hallway conversations and social media are already pouring in with high praise! I've been with this company nearly two decades and have had the privilege of working with the in-house agency since 2009 — and I can honestly say this is the first time we've launched a campaign that, within hours, was already receiving major buzz.

How effective was the workflow between your team and theirs?

It's been an incredible experience! We have weekly meetings with the team to go over progress and next steps; email, call and text regularly with questions and/or update; and maintain open dialogue regardless of the time or day. If you want to work with a group that isn't boxed into a 9-to-5 schedule — and one who consistently responds with energy and solutions — this is your team.

What did you find most impressive about this company?

What's not to love? Their commitment to being a challenger agency and "building a different ladder" is commendable, but the people behind the company are just fantastic humans. When you have the opportunity to create amazing work in a true partnership atmosphere with people you genuinely respect and want to have a beer with, is there anything better? One thing to note — during the final stages of this project, Hurricane Ida hit the Louisiana coast, devastating a significant portion of the state. Portions of parishes are still without power weeks later. Despite a lack of cell service and electricity, this incredible team still managed to find a way to meet our deadline and exceed our expectations. How many companies can you think of who would go so far out of their way to fulfill their promise? ThreeSixtyEight did, without hesitation.

Is there any area for improvement or anything that could have been done differently?

Absolutely not. This entire experience was phenomenal, and we would do it all over again.

Introduce your business and what you do there.

I’m the president of Teesdale Design LLC. We’re a consultancy that provides design, technology, public health, and contact tracing technical services to the state of Louisiana as well as other states.

What challenge were you trying to address with ThreeSixtyEight?

Our team brought on ThreeSixtyEight for branding and marketing around the app we launched for exposure notification. We were looking to launch an app to support contact tracing in the state of Louisiana. The app had a number of challenges around it. One of those challenges was the technology underlying exposure notifications was fairly complicated.

Largely, the use of the app is to help support the broader community and help an individual’s friends, loved ones, and co-workers know if they’re at risk of getting COVID-19. There’s a diverse population of people who have strong beliefs and opinions across the spectrum, either against or for the use of this kind of technology.

We needed ThreeSixtyEight to help us brand the app and come up with a style that promoted trust. We wanted to clearly communicate what we were trying to achieve. Also, the state didn’t have the capacity to launch it on its own. ThreeSixtyEight was tasked to help us launch. We asked them to take the lead on the process to design the creative, create the campaign, and ideate the strategies around launching the app and trying to drive adoption after that.

What was the scope of their involvement?

We had a technical vendor building the app based on an open-source solution. The solution is a generalizable, reusable version of this type of software. We wanted to make it feel like Louisiana or that it had its own brand.

ThreeSixtyEight led us through a naming and logo selection process. They handled brand identity as well as subsequent creative and marketing tools to advertise as well. Our objective was to make the brand look professional in terms of its colors, website, and logo. We also wanted digital media to include animated graphics and social ads that we could promote across social media to go along with a press conference from the governor as well.

Their team also managed our community engagement strategy, identifying different community partners across Louisiana. This’ll allow us to engage with them to promote the launch as well.

What is the team composition?

I interacted with 5–6 different people from the ThreeSixtyEight team. There was a creative director, community manager, someone who developed the initial proposal, and some of their leadership.

How did you come to work with ThreeSixtyEight?

We went through the process of evaluating a number of different vendors. Those vendors were sourced through past work they had done and our network of connections. Our team also did a bit of research on the ones we thought would be a good fit. We wanted a group that was in the region.

ThreeSixtyEight was selected largely because of their experience with digital launches for other solutions. We were impressed with the quality of their past work and their ability to create quality work that was focused on our demographics.

How much have you invested with them?

We invested over $300,000.

What is the status of this engagement?

The engagement was from October 2020–January 2021.

What evidence can you share that demonstrates the impact of the engagement?

We tested the brand and logo with focus groups, and the feedback was positive. We’ve been watching our adoption of the app, and that’s been pretty strong as well. Overall, our team is very happy with the quality of the work. Our App Store reviews are strong and the adoption of the app has been great.

How did ThreeSixtyEight perform from a project management standpoint?

ThreeSixtyEight was fantastic with project management. We were really happy with their professionalism and timeliness in which they were able to turn things around. We were moving at a really fast pace and the quality of their work, given that fast pace, was very high.

Our team was super happy. They communicated and set expectations really well. In general, they were regularly over-delivering based on what we were expecting at the given time. We met weekly during our routine standup on Zoom. Additionally, we’d need to have focused working sessions as needed. Our teams primarily communicated through Slack and email.

What did you find most impressive about them?

The quality of the creative they produced was the most impressive thing. ThreeSixtyEight did a great job of understanding who our users were and working from there. They focused on who we were trying to reach and what we were hoping they’d do. Then, they translated that into high-quality creative that achieved that.

Are there any areas they could improve?

No, nothing comes to mind. ThreeSixtyEight really delivered on what we needed and were looking for.

Do you have any advice for potential customers?

Know that they’re a dynamic, creative team that’ll go above and beyond to create a campaign, brand, and marketing strategy that really connects with your users and target audience. Engaging with ThreeSixtyEight will be impactful and useful for you.

If you have a challenging target audience to reach or a new technology you want to ensure is clearly communicated, ThreeSixtyEight is an excellent group to help solve those kinds of problems.

Introduce your business and what you do there.

Matt Russell: We’re the Alabama Fire College. We train and certify firefighters throughout the state of Alabama, across the United States, and in the world. We have a lot of Department of Defense business. Every US military base has a fire department and they often seek our services for their certification and training. I’m the executive director.

Tracy McNair: I’m an IT specialist.

What challenge were you trying to address with ThreeSixtyEight?

MR: We had gotten feedback for many years about how terrible our website was. Essentially, we were looking for someone to redesign and redevelop our website.

What was the scope of their involvement?

TM: ThreeSixtyEight redesigned and modernized our existing website using WordPress. They handled all of the web development as well as created a web application. The application allows individuals to create accounts, register for classes, and schedule classes in our database.

What is the team composition?

TM: I worked with six individuals comprising an account manager, project manager, and 2–3 core individuals who directly worked with me. I’m sure there were others in the background as well.

MR: Justin (Partnership Coordinator) was our initial point of contact, and we also corresponded with three of their founders and owners.

How did you come to work with ThreeSixtyEight?

MR: Tracy did a search and we interviewed several companies. We felt ThreeSixtyEight was the right fit for our organization.

TM: I was searching for companies that were in our general geographical area. ThreeSixtyEight was a little further than what I initially thought but I liked their website and wanted to give them a chance.

MR: ThreeSixtyEight was young, energetic, and asked the right questions. This caused us to gain confidence in their ability to complete the work we needed.

How much have you invested with them?

MR: The initial phase was $170,000, and we’ve incorporated their services for another $400,000.

What is the status of this engagement?

TM: Our engagement was from August 2019–January 2021.

What evidence can you share that demonstrates the impact of the engagement?

TM: Feedback from our users has shown that they like the new website and it’s much easier to use.

MR: We had a very detailed schedule. Some delays were caused on our end and due to COVID-19. We wanted to get it right instead of getting it quickly. There was no real rush according to the initial timeframe we set up. We had periodic planning meetings and a definite schedule. ThreeSixtyEight did exactly what they said they’d do in the exact timeframe they promised.

How did ThreeSixtyEight perform from a project management standpoint?

TM: They were phenomenal with project management. In our organization, we have the tendency to get off track a little. ThreeSixtyEight excelled in keeping everyone on task and reminding us when they needed certain bits of information from us. They were on top of everything.

MR: They utilized a project management tool. Every time they completed a portion of the project, they’d post it and we’d go in and make any needed modifications, clarifications, or corrections. Their team assisted with that portion in great detail; we’re very pleased.

What did you find most impressive about them?

TM: We were most impressed with their ability to figure what we needed for the project.

MR: We’re pretty unique in our scope of operations and have an existing database. ThreeSixtyEight was able to fit the website with what we already had in place. Because they asked the right questions, we drilled down and determined our exact needs. They helped us to define the scope of the work.

Are there any areas they could improve?

TM: No, I can’t think of anything at this point.

MR: No, there isn’t anything. We’re completely happy with the partnership. They’ve been very committed and dedicated. ThreeSixtyEight isn’t just a web development company, they’re a true partner.

Do you have any advice for potential customers?

TM: Ask questions and keep communication lines open.

Please describe your company and your position there.

I'm the director of content and communications at a SaaS company that provides analytics and business intelligence to eCommerce and multichannel retailers.

For what projects/services did your company hire ThreeSixtyEight, and what were your goals?

We had an outdated website that didn't accurately reflect our platform/features or our brand. We hired ThreeSixtyEight to help us design and develop a new website that would be more modern, fast and user-friendly, as well as better market our analytics and reporting features for our target audiences, including ecommerce merchants, large DTC brands and agencies.

How did you select ThreeSixtyEight and what were the deciding factors?

We researched and had introductory calls with several design and development agencies nationwide. We ultimately selected ThreeSixtyEight because of their portfolio, relevant past experience and cost estimates, as well as the positive interactions we had with their team in the decision-making process.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project scope included new content organization and information architecture, updated design and a complete replatforming from Wordpress to Webflow. We held an initial kickoff call and then subsequent meetings/brainstorming sessions to complete and then review the site map, wireframes, and final art treatment, going through several rounds of feedback for the art treatment specifically. The TSE team was great about responding to and incorporating our feedback, really taking our opinions and goals for the project into account. Then, the TSE team developed the new site in Webflow and helped migrate existing content and pages from Wordpress. Our team assisted with QA as well as provided all new content.

How many people from the vendor's team worked with you, and what were their positions?

We had a dedicated account manager and project manager for regular points of contact, as well as a designer, developer and content strategist.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were incredibly happy with the ultimate deliverable from TSE - they worked very closely with us to incorporate our feedback throughout a lengthy art treatment process, and the final product met all of our goals - it's more modern and user-friendly, with a more updated design, and it's significantly faster and more scalable.

Describe their project management style, including communication tools and timelines.

We used email and a few different project management tools throughout the project, including Teamwork, GatherContent and a dynamic project timeline. The TSE team stayed in regular contact with us throughout the project, with weekly email touchpoints each Friday, and were incredibly responsive to questions, feedback and requests for assistance even after the project had been finalized.

What did you find most impressive or unique about this company?

On the whole, we were very pleased with the final product and the TSE team's work. They were professional, well-organized, and thoughtful in their approach to redesigning and reorganizing our website, always taking into account our feedback and preferences while explaining the strategy behind their decisions so that we understood it.

They ensured we were well-equipped to handle our end of the project with detailed communication, how-tos and documentation, including providing updated content, QAing the website and entering content into Webflow, our new CMS. They were incredibly easy to work with, friendly and easy to work with.

Are there any areas for improvement or something they could have done differently?

The one thing we wished had gone a little more smoothly was the transition from wireframes to art treatment - the first few art treatments presented were not quite in line with the design/branding we had in mind, and it took a few rounds of feedback to land on the final version. This could have been eased with better initial communication (on our end as well) about expectations and design preferences, as well as more frequent reviews and feedback sessions in between the approval of wireframes and presentation of the full art treatment.

Please describe your company and your position there.

I am an attorney at Aegis Law Group LLP. We are a D.C.-based litigation boutique.

For what projects/services did your company hire ThreeSixtyEight?

We hired ThreeSixtyEight to design our website.

What were your goals for this project?

We wanted something simple and elegant, but also cost-effective.

How did you select this vendor?

This vendor was recommended to us by another law firm (ZwillGen PLLC).

Describe the project and the services they provided in detail.

ThreeSixtyEight collaborated with me to do a full re-design of our website. They did all the visual design, built the site, and collaborated with me on content development.

What was the team composition?

The project team was about four people.

Can you share any information that demonstrates the impact that this project has had on your business?

The website has generated a lot of positive feedback from friends and clients.

How was project management arranged and how effective was it?

They were extremely communicative about timelines, deadlines, and expectations. All team members were friendly, professional, reliable, and extremely responsive.

What did you find most impressive about this company?

ThreeSixtyEight provides tremendous value. Their design and concept were beautiful and exactly what we were looking for, they advanced through the project quickly, and they were professional and communicative. Everything is designed by their team in-house, but they charged less than half of what other custom web designers were charging. Extremely high quality for the price.

Are there any areas for improvement?

I cannot think of anything. There were a couple of hiccups in communication, but that's normal on all projects. Everything was resolved smoothly.

Introduce your business and what you do there.

I’m a communications manager for a nonprofit government entity.  

What challenge were you trying to address with ThreeSixtyEight?

We wanted to create a virtual tour of our numerous golf courses to remain competitive.

What was the scope of their involvement?

ThreeSixtyEight created a virtual tour of our golf courses. They essentially had free rein of the content’s creative direction. Their team filmed the video, which was an immersive experience. Viewers can interact with the environment.

What is the team composition?

I worked with about four people from ThreeSixtyEight.

How did you come to work with ThreeSixtyEight?

I worked with them in the past. We appreciated their team as well as the quality of their work.

How much have you invested with them?

The project cost between $10,000–$15,000.

What is the status of this engagement?

This project began around March 2019 and finished in June 2020.

What evidence can you share that demonstrates the impact of the engagement? 

We were impressed by their work. There’s no local vendor that does work like ThreeSixtyEight does.

How did ThreeSixtyEight perform from a project management standpoint?

We mainly communicated by e-mail. Their team not only managed the project well but were also extremely helpful throughout it.

What did you find most impressive about them?

I most appreciated the quality of their work. Their team was also nice. It was a pleasure to work with them.

Are there any areas they could improve?

When they gave us the prices back, there were discrepancies but that can happen to anyone.

Do you have any advice for potential customers?

Absolutely work with them. It’s worth every penny.