Three Lyons Creative

BACKGROUND

Please describe your company and your position there.

I'm the head of content for Higharc, an intelligent homebuilding platform empowering builders to deliver better homes, faster.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Three Lyons Creative, and what were your goals?

We hired Three Lyons to create our first employee and customer testimonial videos. Our main goal was to tell the story of our brand and the impact we're having on the homebuilding industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our relationship with Three Lyons started because they were in Detroit where we were planning our first video shoot, their response time was quick, their project quotes fit our budget, and they were ultimately great communicators and good creative partners in the pre-production process.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

With each testimonial video project, Three Lyons helped us ensure that the content we captured was high quality and emotionally compelling. They were reliable, professional, and incredibly easy to work with on each of the three projects we've completed thus far.

Who did you work with and what was the feedback process like?

The team accepted feedback easily and also worked well with not only myself but other members of the Higharc team that we brought to each shoot, dependent on the shoot location.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our sales team has been thrilled with the videos Three Lyons has filmed for Higharc, noting that each customer story goes a long way in driving confidence with new prospects.

Describe their project management style, including communication tools and timeliness.

Email communication has been clear and organized, and I have yet to encounter an issue with project turnaround time.

What did you find most impressive or unique about this company?

They cover the bases of video production well, from audio and video quality, to planning and preparation, to speed of deliverables.

Are there any areas for improvement or something they could have done differently?

not yet! we're excited to try new approaches to framing our b-roll shots on future projects

BACKGROUND

Please describe your company and your position there.

I am the Event Marketing Manager for a tech company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Three Lyons Creative, and what were your goals?

We hired Three Lyons Creative to capture video of an event we hosted in Detroit. They recorded presentations, interviews and b-roll.

SOLUTION

How did you select this vendor and what were the deciding factors?

We needed someone to help with this project who had a proven track record of quality deliverables at a reasonable price. Three Lyons had a great portfolio and offered at the right price point for us.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We hired Three Lyons to record a one-day conference, all the sessions for the day, and some customer interviews at the event. Three Lyons did a sight visit of our event location before the day to prepare. They recorded everything day of and then worked with us to edit final videos as we needed them.

Who did you work with and what was the feedback process like?

We worked with the owner directly. The videos sent over needed minors edits and he and his team promptly turned around our edit requests until videos were finalized.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The presentations that were recorded are now on our website as gated content to generate leads. We will also use the client testimonials and event overview videos to promote our next event.

Describe their project management style, including communication tools and timeliness.

The Three Lyons team was very professional and quick to respond from the time we requested a quote until our project was complete. Most communications were by email and Vimeo was used to share videos.

What did you find most impressive or unique about this company?

I was really impressed that a small company could produce such a high-end outcome.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I am a board member for MI-UCP (Michigan United Cerebral Palsy) and was charged with leading the rebranding effort of the agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Three Lyons Creative, and what were your goals?

Three Lyons took on the initial redesign of all graphics, development of a brand guide, a photographic style, color palette and finally development and production of 10 videos to tell the brand story.

SOLUTION

How did you select this vendor and what were the deciding factors?

The primary factors were their past work with other non-profits, the level of interest to complete the work with flexibility and last, but not least, our chemistry was very important since we would work together for well over a year to create all work needed.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Before the videos we created Three Lyons had to do a deep dive into our programs to understand how they assist people with disabilities. Then, with my help, we went through the process of interviewing candidates, photographing them and determining (based on many factors) the final nine stories to be told. We added a tenth video as an omnibus agency story to introduce the tagline "Let's Close The Disability Divide" (which came from our other partner The Utmost Group).

Once the stories were determined, we worked closely to schedule each shoot so we could accomplish all nine in 3 days while traveling by cars between Detroit, Pontiac, Brighton, Grand Rapids, Lansing, Milford and Farmington Hills. All during the height of the pandemic. Once all images were captured on both video and stills, Three Lyons created the "look" for the imagery, then they began editing the Omnibus piece. This allowed us to get our website done (which they assisted on the initial designs). Once this piece was delivered I supplied them paper edits for the other 9 videos which were completed over the next 9 months. The final products are both emotional and informational.

Who did you work with and what was the feedback process like?

On the design work, I partnered with Michale Williams who was both a talented designer but understood our mission and why some aspects were trickier than others. Flexibility and be able to work as a team was a must. He did this beyond our hopes. As did Tony Eggert. Tony was our main point of contact and really was always able to show calm in the face of the task we were asking for. He also showed the same flexibility and dedication. This was a very big project for us but for Three Lyons, it was not a huge financial reward but they stayed steady and professional until all the work was complete. We can say enough good about them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As far as intial outcomes, the work has allowed us to gain press and media reviews and has allowed the agency to use the stories in applying for and receiving grants. That will be an on-going process.

Describe their project management style, including communication tools and timeliness.

The management style was one of flexibility and professionalism. Work was done with the utmost care and completed with agreed to deadlines. I had spent 40 years as a creative director for a major ad agency so I was able to provide a fair amount of assistance where ever possible but they took on every portion fo the project with dedication and creative insight.

What did you find most impressive or unique about this company?

For a small group, they balance their workflow extremely well. They take on projects that mean a lot to communities and those who the work is being done. The blend of design, artistic integrity, production savvy, strategic understanding and fiscal responsibility are a rare combination.

Are there any areas for improvement or something they could have done differently?

The only tough aspect was editing the project during the pandemic meant doing everything remotely which did lead to some restarts in a couple instances. But that was well beyond the control of either side and they rolled with the punches beautifully.

BACKGROUND

Introduce your business and what you do there.

I’m the director of external relations at the Henry Ford Learning Institute, a nonprofit organization that provides programming for students.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Three Lyons Creative?

We wanted to partner with a nimble media firm that had the temperament to work with kids and teachers as subjects in videos.

SOLUTION

What was the scope of their involvement?

The team has completed three separate video projects for us. For the first project, Three Lyons Creative filmed our summer camps and workshops for middle school students. They captured footage between two sites, dividing the project into separate seven- and three-day blocks over a month.

Most recently, the team shot an open-enrollment workshop we held in Detroit. The team did standup interviews during the six-hour event, which included 30–40 participants. Before Three Lyons Creative delivered the final 2-minute video, we request a minor audio tweak to increase sound clarity.

What is the team composition?

We always work with Tony (Filmmaker, Three Lyons Creative) and Dan (Audio and Tech, Three Lyons Creative). Our team has also interacted with Lucia (Partner and Creative, Three Lyons Creative).

How did you come to work with Three Lyons Creative?

A friend recommended them.

How much have you invested with them?

We’ve spent almost $7,000.

What is the status of this engagement?

We started working together in June 2017 and continue to use them as needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Three Lyons Creative is a good fit for our organization because they are able to enter an environment, quickly gain an understanding of the experience, and use that—along with our project scope and brand guide—to deliver a strong first cut. This demonstrates their ability to process lots of different information and tell a great story. The most recent video helped us secure a 5-hour workshop at a conference; this was one year after we had a 1-hour workshop at the same event. A true partner, the team offered to write a blog post for our website; they did this after applying skills from our workshops to their own business. Lucia’s blog post thrilled us.

How did Three Lyons Creative perform from a project management standpoint?

As we become a better-operating nonprofit, our team needs more in-depth contracts with partners. Their team is working on that as well. But Three Lyons Creative's communication skills are great overall.  

What did you find most impressive about them?

They craft stories that are in line with our vision, mission, and purpose. What’s more, I had to leave the summer camp due to a family matter. But Three Lyons Creative was able to carry out the work flawlessly without supervision. They filmed great footage without disrupting any of the events. Also, Lucia featured our work when she did a presentation at a local industry event. That was incredibly nice of her.

Are there any areas they could improve?

No, I can’t think of anything. Anecdotally, Three Lyons Creative recently released a new project inquiry form with great potential. I’m looking forward to seeing how it works.

Do you have any advice for potential customers?

Provide a brand guide and other identity up front to communicate your promise, purpose, and persona. Any nonprofit that only has a logo puts itself at a disadvantage when they enter into a creative partnership. The lack of branded material makes it harder to communicate the mission and vision.

BACKGROUND

Please describe your company and your position there.

I am the executive director of a nonprofit that provides food and educational materials to students in Detroit public schools.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Three Lyons Creative?

We needed help with branding and design.

What were your goals for this project?

We wanted to have a website that’s easier to navigate, which would allow us to serve our community better. We also wanted to reposition our mission with local funders.

SOLUTION

How did you select this vendor?

I’ve worked with Three Lyons Creative on several projects.

Describe the scope of their work in detail.

Three Lyons Creative is tweaking our message and helping us enhance our visibility in the community.

What was the team composition?

The team is composed of a diverse group of highly energized Detroiters. I have worked with each of them, depending on the project specifics.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The current project is in its early stages, but we have received highly positive comments from our board. Despite our familiarity, Three Lyons Creative has never taken shortcuts when evaluating a project and developing a work plan. They are creative, accessible, and well-informed about how to get attention from the local community.

How effective was the workflow between your team and theirs?

The entire team is highly responsive and offer exceptional customer service.

What did you find most impressive about this company?

It’s hard to limit this to just one thing, but what stands out is that no matter the project, their approach is always inspired.

Are there any areas for improvement?

Honestly, nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the co-founder of Big City Social Studies Group

Describe what your company does in a single sentence.

We are a network of social studies educators located in big cities across the US.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Three Lyons Creative to accomplish?

• Crate a logo
• Create a graphic identity

SOLUTION

How did you find Three Lyons Creative?

Referral

Why did you select Three Lyons Creative over others?

• Pricing fits our budget
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Three Lyons Creative’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Three Lyons created a logo, an alternate logo, a color scheme, and a report/document template.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Creation of logo, visual identity, and document template.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I had several delays on my end, but Mike was accommodating and gracious. Once we got started in earnest, Mike was highly engaged, communicative, and productive. He was fast and efficient.

What was your primary form of communication with Three Lyons Creative?

• Virtual Meeting

What did you find most impressive or unique about this company?

I loved the level of care and thought that went into each step.

Are there any areas for improvement or something Three Lyons Creative could have done differently?

Not that I can see.