Thrū Content (formerly Full Funnel Content) is a boutique content planning and development agency serving the B2B tech community.
Combining decades of tech industry experience with creative messaging and the latest technologies, we help under-resourced marketers create content that helps answer essential buying questions at every stage of the customer lifecycle — all scaled to the unique demands of your business.
Industry Report Dev for ERP Software Solutions Company
Graphic DesignMarket Research
Confidential
Jan. - June 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team was straightforward, knowledgeable, down-to-earth, and willing to roll up their sleeves and get things done."
Sep 9, 2024
Senior Writer, Epicor
Amy Clark
Verified
Other industries
Minneapolis, Minnesota
1,001-5,000 Employees
Online Review
Verified
Thrū Content developed a comprehensive industry report for an ERP software solutions company. The team based the report on extensive survey data from an external research firm and included graphic elements.
Thrū Content delivered an industry insights report that achieved high engagement and was effectively translated into associated deliverables, including social media posts, LinkedIn links, and blogs. The team completed all tasks on time, provided guidance, and was responsive to change requests.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior Writer of Epicor
Describe what your company does in a single sentence.
Epicor provides ERP software solutions for the make, move, sell economy (manufacturing, distribution, retail, building supply, and automotive).
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Thrū Content to accomplish?
Review analysis and SME content for large industry report
Create initial draft and revise
Revise and finalize report
SOLUTION
How did you find Thrū Content?
Referral
Why did you select Thrū Content over others?
High ratings
Pricing fit our budget
Great culture fit
How many teammates from Thrū Content were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Comprehensive report about the ways businesses in the make:
Move
Sell space
Are using ERP solutions
What they seek out in an ERP provider
The report was based an large amounts of survey data from an external research firm, including graphic elements, that needed to be presented clearly and compellingly in the final presentation.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Engagement with the Industry Insights Report (the project for which Thru Content was hired) was very high, and translated well into associated deliverables like:
Social post
LinkedIn links
Blogs
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everything was delivered on time.
The team was very responsive to guidance and amendation when needed.
What was your primary form of communication with Thrū Content?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The team was straightforward, knowledgeable, down-to-earth, and willing to roll up their sleeves and get things done.
Are there any areas for improvement or something Thrū Content could have done differently?
n/a
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Packages we offer:
Flex Content Packages
Get flexible, word-count-based packages that you control, so you can change your content course on a dime without spending all the dollars in your budget. You set your budget and choose any combination of written, audio, video, or multimedia content for whatever campaign or program you’re running. If your needs change, your content can change too.
Generate informative content that satisfies web crawlers and human readers in a fraction of the time and effort. You gather your target keywords and phrases to share with us. We generate an outline with header tags and secondary keywords, send a first draft in 4-7 business days, and provide one round of revision for your SMEs. Easy peasy.
Small
5k words/month
$3,500
/month
Number of Revisions: 1
Blog Articles per Month: 1 to 5
Meta Descriptions
Monthly discount price: 3200
Medium
10k words/month
$6,200
/month
Number of Revisions: 1
Blog Articles per Month: 3 to 10
Meta Descriptions
Client Dashboard
30s Explainer Video
Large
15k words/month
$7,500
/month
Number of Revisions: 1
Blog Articles per Month: 5 to 15
Meta Descriptions
Client Dashboard
30s Explainer Video
Features
Small
$3,500
/mo
Medium
$6,200
/mo
Large
$7,500
/mo
Number of Revisions
1
1
1
Blog Articles per Month
1 to 5
3 to 10
5 to 15
Meta Descriptions
Client Dashboard
–
30s Explainer Video
–
Generative Engine Optimization (GEO)
–
–
Monthly discount price
3200
5900
6750
Small
$3,500
/mo
Number of Revisions
1
Blog Articles per Month
1 to 5
Meta Descriptions
Client Dashboard
–
30s Explainer Video
–
Generative Engine Optimization (GEO)
–
Monthly discount price
3200
Medium
$6,200
/mo
Number of Revisions
1
Blog Articles per Month
3 to 10
Meta Descriptions
Client Dashboard
30s Explainer Video
Generative Engine Optimization (GEO)
–
Monthly discount price
5900
Large
$7,500
/mo
Number of Revisions
1
Blog Articles per Month
5 to 15
Meta Descriptions
Client Dashboard
30s Explainer Video
Generative Engine Optimization (GEO)
Monthly discount price
6750
Customer-led Content on Autopilot
Tell more relatable, compelling, and detailed customer stories to support demand gen, product marketing,
and other sales/marketing initiatives. Scale your customer storytelling efficiently and reliably through live interviews, asynchronous responses, and repurposed interactions without sacrificing story quality or your customers’ experience
Small
Best for consistent flow of small customer assets.
$6,000
/month
Words per month: 3500
Customer Interviews: 1
Audio/Video Storyboards
Customer Case Studies
Q&A Blogs
Medium
Best for mix/match customer stories
$8,000
/month
Words per month: 5000
Customer Interviews: 3
Audio/Video Storyboards
Customer Case Studies
Q&A Blogs
Large
Fully custom, managed customer advocacy program.
$0
/month
Words per month: Custom
Customer Interviews: Custom
Audio/Video Storyboards
Customer Case Studies
Q&A Blogs
Features
Small
$6,000
/mo
Medium
$8,000
/mo
Large
$0
/mo
Words per month
3500
5000
Custom
Customer Interviews
1
3
Custom
Audio/Video Storyboards
Customer Case Studies
Q&A Blogs
Customer-led eBooks
LinkedIn Articles/Social
Video Success Stories
–
–
Annual Subscription Discount
3
6
15
Small
$6,000
/mo
Words per month
3500
Customer Interviews
1
Audio/Video Storyboards
Customer Case Studies
Q&A Blogs
Customer-led eBooks
LinkedIn Articles/Social
Video Success Stories
–
Annual Subscription Discount
3
Medium
$8,000
/mo
Words per month
5000
Customer Interviews
3
Audio/Video Storyboards
Customer Case Studies
Q&A Blogs
Customer-led eBooks
LinkedIn Articles/Social
Video Success Stories
–
Annual Subscription Discount
6
Large
$0
/mo
Words per month
Custom
Customer Interviews
Custom
Audio/Video Storyboards
Customer Case Studies
Q&A Blogs
Customer-led eBooks
LinkedIn Articles/Social
Video Success Stories
Annual Subscription Discount
15
SME Content on Autopilot
SME Content on Autopilot brings fresh, never-before-seen content to your audience while solving that pesky time crunch problem plaguing your smartest people.
Our asynchronous remote-capture process enables executives, technical product owners, and members of your sales and customer success teams to share their expertise on their schedule.
Small
Small teams w/few services but lots of thoughts.
$6,000
/month
Words per month: 3000
Topics per month: 2
SME Engagement: 5
Audio/Video Available: No
Annual Subscription Discount: 5
Medium
Teams with broad service lines + many experts
$9,000
/month
Words per month: 5000
Topics per month: 5
SME Engagement: 5
Audio/Video Available: Yes
Annual Subscription Discount: 8
Large
Teams w/many experts and multimedia strategy
$12,500
/month
Words per month: 7500
Topics per month: 10
SME Engagement: 5
Audio/Video Available: Yes
Annual Subscription Discount: 10
Features
Small
$6,000
/mo
Medium
$9,000
/mo
Large
$12,500
/mo
Words per month
3000
5000
7500
Topics per month
2
5
10
SME Engagement
5
5
5
Audio/Video Available
No
Yes
Yes
Annual Subscription Discount
5
8
10
Small
$6,000
/mo
Words per month
3000
Topics per month
2
SME Engagement
5
Audio/Video Available
No
Annual Subscription Discount
5
Medium
$9,000
/mo
Words per month
5000
Topics per month
5
SME Engagement
5
Audio/Video Available
Yes
Annual Subscription Discount
8
Large
$12,500
/mo
Words per month
7500
Topics per month
10
SME Engagement
5
Audio/Video Available
Yes
Annual Subscription Discount
10
Persona Retargeting on Autopilot
Create 1:1 content for every decision maker or influencer in your prospective buying committee.
Apply our proprietary AI-powered persona retargeting tool to any existing or net-new content asset and generate informative, highly targeted content for any stakeholder or audience in a fraction of time and cost.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
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