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Salt Lake, UT
  • Salt Lake, UT 84044
    United States


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ebay, Advanced Auto Parts, Envision Utah, Grant Thorton, SkyWest Airlines, blendtec,, Rakuten Marketing, Rakuten USA, Cushman & Wakefield, Children's Miracle Network Hospitals, Intermountain Primary Children's Medical Center, cityhomeCOLLECTIVE



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Rebranding & Web Design for Onion Shipping Company

“We are 100% satisfied with what they’ve done for us.”

Willing to refer: 
The Project
$50,000 to $199,999
2017 - Ongoing
Project summary: 

ThoughtLab is leading a company-wide rebranding initiative, including logo and packaging design, market announcements, and advertising, amongst other services.

The Reviewer
11-50 Employees
Salt Lake City, Utah
Bob Meek
CEO, Onions52
The Review
Feedback summary: 

ThoughtLab’s rebranding efforts are already receiving a 100% industry approval rating and proving memorable to consumers. Their project management has remained accessible and responsible, and the team continues to complete tasks in a timely manner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I’m the CEO of Onions52. We grow, pack, and ship fresh onions.


What challenge were you trying to address with ThoughtLab?

We changed our name and needed to do a company-wide rebrand.


What was the scope of their involvement?

They’re taking care of the design, logo, market announcements, advertising, packaging, and website (i.e., everything involved with marketing). We’ve given them full responsibility for these tasks in return for a turnkey product. They’ve also helped us a lot with writing.

What is the team composition?

There are about 10 people working on this project, including writers and website, graphic, and artwork designers.

How did you come to work with ThoughtLab?

We interviewed a number of marketing companies and felt that ThoughtLab was the most innovative. We didn’t want a status-quo project. They came in and presented themselves very well. We were hoping that they would apply divergent thinking to the project, and they have.

How much have you invested in them?

We’ve invested $175,000 to $250,000.

What is the status of this engagement?

We began working with them on this project in 2017, and the relationship is ongoing. We have a number of phases which are about 75% completed.


What evidence can you share that demonstrates the impact of the engagement?

We’ve had a 100% approval rating in the produce industry. Our company rebrand has been met with excitement. People are remembering our name, which is pretty amazing. Even now, six months later, I still meet people who remember our name because of what ThoughtLab has done.  

How did ThoughtLab perform from a project management standpoint?

They use a timeline manager which we work off of. We have the details of the project lined out and identified with target dates set. They have been accessible, responsible, and timely in completing tasks.

What did you find most impressive about them?

We are 100% satisfied with what they’ve done for us. If I had to name one area as most impressive, it would probably discredit another area that doesn’t deserve it.

Are there any areas they could improve?

I don’t have any suggestions.

Do you have any advice for potential customers?

I suggest potential clients define their project clearly because it ended up being helpful for us. They take their work seriously, and they will walk their clients through the process of what they need to do.

Overall Score They are great people.
  • 4.0 Scheduling
  • 3.5 Cost
    Value / within estimates
    I’m only giving this rating because it was a lot of money.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.