What was the scope of their involvement?
They’re taking care of the design, logo, market announcements, advertising, packaging, and website (i.e., everything involved with marketing). We’ve given them full responsibility for these tasks in return for a turnkey product. They’ve also helped us a lot with writing.
What is the team composition?
There are about 10 people working on this project, including writers and website, graphic, and artwork designers.
How did you come to work with ThoughtLab?
We interviewed a number of marketing companies and felt that ThoughtLab was the most innovative. We didn’t want a status-quo project. They came in and presented themselves very well. We were hoping that they would apply divergent thinking to the project, and they have.
How much have you invested in them?
We’ve invested $175,000 to $250,000.
What is the status of this engagement?
We began working with them on this project in 2017, and the relationship is ongoing. We have a number of phases which are about 75% completed.