Bringing your ideas to life

Thought&Function is a digital partner to start-ups and ambitious businesses across sectors.

We help the bold disrupt, improve and transform their world by creating cutting edge digital experiences.

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2017
Show all +
london, United Kingdom
headquarters
  • 1 St Katharine's Way, St Katharine's & Wapping
    london, LND E1W 1UN
    United Kingdom

Portfolio

Key clients: 

DoctorLink, AllPlants, ProperCorn, Kano, Honda, Pipedrive, Royal Navy, Network Rail, Hillgate Connect (now part of BTG group)

Hillgate Connect Platform Image

Hillgate Connect Platform

With a combination of top business talent and FTSE 100 companies, Hillgate is a successful recruitment marketplace for companies to find high caliber management consultants. To stand out in this competitive market, Hillgate needed to modernize their product, to better service existing customers as well as seamlessly integrate new global clients. After an initial consultation the business opportunities were clear. We strengthened
the current product offering to ensure customers could make most use of the platform during the rebuild. We fine-tuned the brand and started putting it to use to engage with new clients on a redesigned marketing site. We rebuilt the platform, using our research discoveries to create a better client and candidate experience across multiple use cases. Our technology built a stable and versatile base on which to extend the functionality to new and exciting features. After a period of continuous development and support of the new platform. Hillgate was able to secure additional users and partnerships, which ultimately led to a successful exit. They have now completed a buyout from BTG group, a leader in management consultant recruitment.
Honda Finance Calculator Image

Honda Finance Calculator

Honda wanted to introduce financing options across their car range and needed an expert JavaScript team to help them build a finance calculator by extending an existing, complex code base within a short time frame.

Our combined broad knowledge of web technologies allowed our team to build with confidence without impacting existing features. We were able to deliver on time and to specification, allowing Honda to roll out

financing options across the country. We continued to work with Honda on other parts of their website.
Finbourne Lucid Image

Finbourne Lucid

Sitting at the heart of fintech is a desire to throw out old, antiquated ways of doing things and start over. Finbourne epitomise that desire, and they have created an innovative platform to completely overhaul how investment data is stored, accessed and analysed.

Their next step was to build a beautifully designed app that could utilise that platform to its full extent. They needed a bespoke tool that was not just easy

and intuitive to use, but could adjust to the different demands and platforms of their clients. That’s where we came in.

We began by working with Finbourne to sketch out the dashboard, visualisations and user journeys. We wanted to get under the skin of the end user, and worked closely with business architects, traders, performance managers and other experts in the financial services field.

Collaborating with Finbourne and key stakeholders, we iterated on user journeys and designs. Finbourne also had access to our task list, so they could see what we were working on and advise on priorities.

We used an Agile development methodology, including bi-weekly releases. Finbourne and their client could then give feedback on the dashboard as it was developed. This phased delivery allowed them to build interest from many different parties, including investors, partners and end users.

To ensure they could maintain and extend the app once the project was completed, we also set up integration workflows and code review processes for Finbourne’s team of developers to follow.

 

Carbonex ICO websitee Image

Carbonex ICO websitee

ICO website for a blockchain based carbon credit trading platform.

Doctorlink Image

Doctorlink

Doctorlink is a healthcare start-up providing a seamless experience for patients to connect with GPs.

We have been hired into their existing team to help build both the web and mobile experience for their users.

Reviews

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App Development for Personal Finance Company

"They went the extra mile without necessarily billing me for every single piece of advice." 

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - June 2020
Project summary: 

Thought&Function developed iOS and Android mobile applications using React Native. They spearheaded the project, from wireframes to deployment, including working with the app stores on submission. 

The Reviewer
 
1-10 Employees
 
London, England
Founder, Zedosh
 
Verified
The Review
Feedback summary: 

Although the app was accepted in the Google Play Store, Thought&Function is pushing for deployment in the Apple Store. To date, they've hit all budget and timeline requirements and provided consistent communication. Customers can expect personal, stand-out commitment from executives. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I am the founder of Zedosh. We are a startup, and we are building a mobile application for financial well-being with a spicy advertising model. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thought&Function? 

I hired Thought&Function because I was looking for a partner to provide technical expertise on how to transform an idea and slides into a prototype to further validate the content. 

SOLUTION

What was the scope of their involvement?  

They took care of it from scratch. They did everything, from wireframes to building a React Native application for Android and iOS. They also used a few other open-source components that they plugged into, one being a cloud stream service. 

What is the team composition? 

I interacted with four people from their team: the co-founders on their side, a UX person, as well as developers. 

How did you come to work with Thought&Function? 

They were recommended to me through someone that I was receiving advice from on my business. I made the decision based on a number of meetings with them. They were very collaborative and put in a fair bit of time and effort, and really helped to shape the thinking about the approach. 

How much have you invested in them? 

We spent about £25,000 ($32,200 USD). 

What is the status of this engagement? 

We started working together in March 2020, and we wrapped up the first phase in June 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Ultimately, we ended up with an early release app in the Google Play Store and it is still there now. We had a number of challenges with Apple that we didn’t foresee. Thought&Function helped to clarify the objectives that we were receiving from Apple. 

With regard to our budget and our objectives and the output, I would say I was satisfied. It would have been better for the app to be available in the App Store rather than through TestFlight, but that did highlight some challenges we had. You want to sail fast, and in that respect, I am pleased that those things came out early. 

How did Thought&Function perform from a project management standpoint? 

They have been okay. We had weekly updates and they kept me very abreast of the progress. I am non-technical, and probably not the easiest to manage in terms of my expectations and understanding of how these things actually get delivered, but it was well managed. I’m sure they used tools internally, but I didn’t request or require visibility of those things. 

What did you find most impressive about them? 

For me, what sets them apart is the relationship. James, who is one of the co-founders, really went the extra mile to understand what we are trying to achieve and challenge it in some respects. We went to meetings together to meet people that we were looking to integrate with. They went the extra mile without necessarily billing me for every single piece of advice.  

Are there any areas they could improve? 

I would have hoped that some of the challenges we encountered with Apple would have been obvious ones that we might have known before spending any money, rather than discovering them at the end of the project. 

Do you have any advice for potential customers? 

They are a small but nimble partner. Depending on the size and scale of the project, you might want to consider them if it is a startup type ideation, as they are a great team. If you are looking to build something larger, I would say it might be better to go with another enterprise company. 

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Private Equity Investment Firm

“They’re a one-stop-shop with a strong, verified portfolio of work.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2019 - Apr. 2020
Project summary: 

Thought&Function designed and developed a website to support a private equity investment firm’s rebrand. They completed the first phase, which included a clear landing page and presentation assets.

The Reviewer
 
1-10 Employees
 
London, England
CEO, Private Equity Investment Firm
 
Verified
The Review
Feedback summary: 

Thought&Function expertly navigated multiple stakeholders to deliver a site that satisfied all. They strove to under-promise and over-deliver, ensuring that the firm had several options to choose from. Strong design skills coupled with clear technical knowledge made for a successful engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a London-based private equity investment firm that focuses on energy and infrastructure investments. My role is the CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thought&Function?

We were looking for a company that could help us undertake a rebranding initiative. That included designing a website and all of the associated presentation materials.

SOLUTION

What was the scope of their involvement? 

Thought&Function is creating a website and additional materials to support our rebrand. 

So far, we completed the first phase, which focused on developing a landing page that clearly conveyed what we did, how we did it, and how we offered value to our investors. The site also included our team bios and contact details.

Other materials they worked on included slide decks, business cards, letterheads, and key documentation templates. In the future, we plan to expand our website’s functionality in the second and third phases.

What is the team composition? 

Our main leads were James (Co-Founder) and Matt (Design Lead). We had efficient, in-depth conversations with Matt who led the branding process. He was really aiming to benchmark what was out there in the industry as well as determining how we wanted to position ourselves. 

Once he generated those key themes, James came in with the rest of the development team to execute. He oversaw the whole operation, managing the different iterations until we got an excellent end result.

How did you come to work with Thought&Function?

A long-time business associate of mine had strongly recommended Thought&Function to me. Now that I’ve worked with them, I would certainly return the favor without reservation.

How much have you invested with them?

It was about £10,000 (approximately $13,000 USD).

What is the status of this engagement?

We first engaged them in December 2019, but the bulk of the work was done in March–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thought&Function’s professionalism definitely came through in the quality of the website. They really went beyond our expectations, despite the fact that this probably wasn’t the most straightforward engagement. We had three loud voices weighing in with their own ideas, so their team had to be effective in incorporating that input into a solid product.

How did Thought&Function perform from a project management standpoint?

They consistently under-promised while over-delivering. If we asked for three options, they would come with 4–5. Likewise, they got things done well within our requested timelines.

The communication was mostly through email and high-quality PDFs of their designs. Toward the end of the project, they provided an offline site to test before it went live on their domain.

What did you find most impressive about them?

I’d say it’s the integrated expertise. They’re a one-stop-shop with a strong, verified portfolio of work. That gave us a lot of confidence when started collaborating with them. As we were going through the initial phase, it became clear that they had the right capabilities to execute on what we wanted in Phase 2 and 3. They knew what they were doing and did what they promised.

Are there any areas they could improve?

No, we were happy with the service.

Do you have any advice for potential customers?

The more you can do internally to get a clear direction ahead of time, the more effective they’ll be. We spent a lot of time with different opinions before deciding on our path. That allowed us to just give them what they needed to get the project delivered.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development for Venture Capital Fund

"We’re really happy with the outcome."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2020 - Sep. 2020
Project summary: 

Thought&Function redesigned the website for a venture capital firm to make it more modern and increase functionality. They also moved the website from HTML to a CMS. 

The Reviewer
 
11-50 Employees
 
London, England
Head of Network, Kindred Capital
 
Verified
The Review
Feedback summary: 

As a result of Thought&Function’s work, the client has a high-quality website that can meet their customers’ needs. The team was friendly, collaborative, and easy to work with. Their laidback nature contributed to a stress-free process. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of portfolio services at an early-stage venture capital fund.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thought&Function?

We needed to update our website.

SOLUTION

What was the scope of their involvement?

They helped us through the whole process. We weren’t rebranding, we were just trying to modernize the site. They looked at our existing brand materials and created a new design. They switched us over from HTML to a CMS as well. 

What is the team composition?

I worked with three people including James (Co-Founder) and Leo (Senior Software Engineer). 

How did you come to work with Thought&Function?

They were recommended to me by one of my peers who had recently worked with them. 

How much have you invested with them?

We spent about £8,000 (approximately $10,325 USD). 

What is the status of this engagement?

We worked together from May–September 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Generally, we’re really happy with the outcome. They presented us with multiple design options, and I think we landed in a good place. Our site is more modern, but it still fits in with our brand. In addition, our website has more functions which makes it easier for users to find the information they need.

How did Thought&Function perform from a project management standpoint?

The process was very easy from my perspective. The team is friendly, laidback, and collaborative. They provided updates every couple of weeks. I felt like the project was always moving forward. 

What did you find most impressive about them?

They did a lot of work upfront to understand our company. The website seems really high quality. They also listened carefully and were receptive to feedback. 

Are there any areas they could improve? 

Some other companies might want a more rigid project management structure. However, I was happy with the relaxed pace of the project. I think if you needed something to be delivered on a strict schedule, they would be able to do so, you just need to be clear about that. 

Do you have any advice for potential customers? 

Know what your non-negotiables are and how creative you want to go. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Store Demo App Dev for Tech Education Company

“They have a design vision as well as the technical experience they need to be successful in software developments.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Oct. 2019
Project summary: 

Thought&Function was tasked with creating a demo version of an incomplete mobile app across iOS, Android, and Windows. They also coordinated their work with third-party vendor requirements.

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Sophie Randles
Head of Hardware, Kano Computer
 
Verified
The Review
Feedback summary: 

The team showed confidence throughout the project, supporting and accommodating their partner’s unpredictable schedule. Despite this, they did everything possible to meet the deadlines promised at the start of the development. Their work required no third-party changes to go to market.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a small startup that aims to demystify technology for children. Our system used to be based on a Raspberry Pi computer, but now we’ve moved on to a Windows PC that children built themselves and learned how to code on. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thought&Function?

As part of our retail strategy, we sell a number of our products in retails shops around the world. We needed a smaller version of our app to act as a retail demo within stores. Customers would ideally be able to use the app to demonstrate and sell the products in any one of our global stores.

SOLUTION

What was the scope of their involvement?

We provided them with our existing app and a project brief. It was their job to use those resources to create a smaller app that could be useful for people in-store to demonstrate the full functionality of the product in a small window of time. Between 30–120 seconds, the app had to showcase the full capabilities of the product while inticing users to purchase it. 

After they developed the solution, we had to work with the stores that would host the demonstrations across a range of platforms. Their team was also in charge of liaising with those stores to ensure that the app met their requirements. We went through all the formal processes with their team. In the end, they delivered the app across three platforms: Windows, iOS, and Android. 

What is the team composition?

During our early meetings, I spoke with a co-founder and project manager. Once they understood the brief, we were assigned an engineer that served as our point of contact from then on. He worked both on- and offsite, depending on our troubleshooting needs. Every once in a while, the co-founder would check in to make sure the engineer was a good fit for the project. 

How did you come to work with Thought&Function?

We’d worked with the company before, delivering different software engineering projects. They worked with us across similar products and larger projects. So, we hired them again because of that existing relationship. 

How much have you invested with them?

We spent about £20,000 (approximately $262,000 USD) on their services. 

What is the status of this engagement?

We worked with them from August–October 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had zero requests for changes and adjustments to the demo from the stores we were targetting to sell in. I hear that it is pretty rare. In addition, the project itself was technically challenging because we were developing our main app simultaneously. 

Essentially, since we were developing in parallel, we had an unfinished code base that they needed to update frequently to match the changes we were making to the main app. They were able to manage that across three different platforms with an ever-changing codebase. It was a really strong ability for them. They were even able to take the stress off my shoulders by taking care of the store approvals. 

They also adapted very quickly to our delivery priorities. For instance, the order in which we needed each completed app changed throughout the development process. They were very accommodating and willing to shift their priorities and absorbed that change.  

How did Thought&Function perform from a project management standpoint?

We gave them a very small window of time to complete the project, and they were able to deliver everything in our ever-changing scope on time. Because we had to adjust our development to meet the timelines of other stores, we were in a pretty high-pressure situation to meet our deadlines. If we failed, we’d miss our chance to sell in that store. Despite all this, they were still able to meet all of our demands.

Our team was in constant communication with the engineer working on the project. Often, he would troubleshoot issues in our office alongside our development team. We used Slack to maintain frequent communication.

What did you find most impressive about them?

They have a design vision as well as the technical experience they need to be successful in software developments. When you present them with a brief, they’re able to quickly figure out how they will deliver and adapt the project plan as a team. That kept everyone on the same page. They could foresee issues and discuss them early, which helped us avoid issues. The team guided when needed, using their industry experience. 

Are there any areas they could improve?

I can’t think of anything. They answered all of our questions, and communication was quick. Everything was on time, transparent, and casual, which is how we like to work. I don’t have anything constructive to say. The project has been very successful in-store as well.

Do you have any advice for potential customers?

 Be open-minded about the breadth of their skills. A prospective client could really benefit from opening their ideas to the team because they have a lot of design skills and technical delivery expertise.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They didn’t miss a single thing.
  • 4.5 Cost
    Value / within estimates
    They weren’t the cheapest, but they added plenty of value.
  • 5.0 Quality
    Service & deliverables
    Nothing could’ve been delivered better.
  • 5.0 NPS
    Willing to refer

User Research for Transportation Company

“Thought&Function’s approach was very personalized, while other agencies tried to sell us off-the-shelf solutions.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Aug. 2019
Project summary: 

Thought&Function conducted a feasibility study and proposed a custom CRM system for a railway company. Outlining features, they planned to integrate a customer database with the existing system.

The Reviewer
 
10,000+ Employees
 
United Kingdom
Project Manager, Transportation Company
 
Verified
The Review
Feedback summary: 

Thought&Function created a quick solution to address the problem and outlined a realistic plan to launch the MVP quickly. Unfortunately, the project was paused for unrelated reasons. Unlike competitors, they were eager to implement feedback, research the business, and create a personalized approach.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the project manager for a business development team within a government-owned railroad company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thought&Function?

We were trying to attract investors and raise third-party funding for a railway, but we didn’t have a good way to track our customer relationships. We approached Thought&Function to undertake a feasibility study for a new CRM system.

SOLUTION

What was the scope of their involvement?

They tried to understand what we needed in order to build a bespoke application that suits our business.

To propose a proper solution, they had interviews with end-users. Using this information, they evaluated what type of CRM we should use and what tools we would need within that system.

From there they determined what would be implemented first and outlined details like what would be needed in an MVP. They planned to create a customer database that would interface with our current system. This system would help us gather continuous feedback.

What is the team composition?

I had a consistent correspondence with three people: Stephanie (Product Manager, Thought&Function), who ran interviews, James(Co-Founder, Thought&Function), and Joel (Co-Founder, Thought&Function).  

How did you come to work with Thought&Function?

I approached them to gather some input on what tactics we could implement.

How much have you invested with them?

They were happy to take on our project pro-bono until we hammered out the details for the project. We worked together on the premise that we would have hired them if we liked their plan.

What is the status of this engagement?

We worked with them from June–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were extremely happy with their work because they caught on quickly to the problem we wanted to address. Unfortunately, several government departments were looking into developing a CRM. Rather than hire several contractors, we were instructed to put the project on hold.

How did Thought&Function perform from a project management standpoint?

At first, we communicated over the phone or email. Then we had a regular catch up and they came to the office a few times. Then they presented their proposal to us a few weeks later. They planned to work in two-week sprints to get something up and running very quickly.

What did you find most impressive about them?

Thought&Function’s approach was very personalized, while other agencies tried to sell us off-the-shelf solutions. They wanted to understand what our business’ pain points were in order to address them. Thought&Function, on the other hand, implemented our feedback so we knew that we were getting what we needed.  

Are there any areas they could improve?

They were a little slow to get back to us about pricing. Of course, it was a bespoke project so they had to estimate what it would cost. It still wasn’t ridiculously slow, but other companies got back to us instantly because they gave us quotes for cookie-cutter solutions.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Patient Resource & Booking App for Healthcare Organization

"They are great people to work with, are very honest and up-front, and always have the best interest of the project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Oct. 2017 - Ongoing
Project summary: 

Thought&Function is an outsourced development partner, building much of a healthcare app. The solution employs a chatbot to help users check their symptoms and book hospital appointments when necessary.

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Alfonso Ferrandez
Group CTO, Doctorlink Ltd
 
Verified
The Review
Feedback summary: 

What started as a small app has grown to over 10 million users in the UK. The platform also mitigates needless doctors' appointments by helping users determine if they can treat themselves. With a flexible development plan, Thought&Function continues to augment the internal dev team on new features.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Group CTO for Doctorlink, a healthtech company building a digital health and wellbeing platform currently serving global clients such as the NHS in the UK (covering 10M+ patients) and some of the largest players in healthcare in the US. I oversee the Product, Engineering and Data teams here.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Thought&Function?

The team at Thought & Function has been fundamental to Doctorlink's success in the healthtech space, helping with some of the most complex platform architecture challenges, but also being responsible for much of the build of our NHS app and associated services.

What were your goals for this project?

Our main goal on this project was to become the lead supplier of Primary Care online consultations for the NHS which we have already achieved, as well as having a positive impact on reducing demand on GP practices through intelligent symptom assessments.

The project is well on track to not only achieve these but we are already moving onto other areas in order to continue our success.

SOLUTION

How did you select this vendor?

Thought & Function were selected because they impressed us with their depth of knowledge and skill.

They have a couple of operating models, and we chose to use their augmentation model, where they embedded themselves into our engineering organisation and quickly become part of the team. This allows us to not only benefit from the great quality of their output, but also for our staff to benefit from working with such a talented group of people.

Describe the project in detail.

The Doctorlink NHS App allows patients of participating GP surgeries to check their symptoms when they or someone close to them are feeling unwell. Using a clinically designed set of algorithms via a chatbot interface, the patient answers a set of questions and the system arrives at a conclusion.

Many times this conclusion might be that the patients can look after themselves at home or by going to the pharmacy. This greatly reduces the number of unnecessary appointments with GPs.

If the conclusion of the algorithm is that the patient needs an appointment, the app provides a live selection of appointments available, either via face to face, video or voice. This completely eliminates calling the surgery and being put on hold only to find out that appointments are no longer available.

There are other ancillary functionalities such as obtaining fit notes which is a legal requirement in the UK for people who have been off work for a while, as well as obtaining repeat prescriptions when they are due for renewal all via the app without visiting your doctor.

Plenty more features are under development and Thought & Function are leading that work for us.

What was the team composition?

The shape of the team has changed over the years, but we have had up to 4 T&F team members embedded within our multiple streams of work with about 16 engineers, 3 PMs and several designers working toward achieving this goal. Since some of the T&F team members were the most experienced, they have occupied leading positions throughout the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The app was started from scratch sometime last year, and is now in full flow, covering over 10M patients in the UK (and growing!) and with great results in terms of managing demand at GP Surgeries, with as many as 22% of potential appointments being diverted away from GP services, to either homecare, pharmacy or other non-GP services.

The Doctorlink NHS app is now the leading application in this space in the UK and as new features get added to the system, our footprint and patient coverage will continue to grow.

How effective was the workflow between your team and theirs?

Since we followed the team augmentation paradigm, the integration of T&F within our teams was seamless and as I indicated before, their expertise warranted for some of their team members to become technical leads of some of the work streams.

Therefore the integration was absolute and as far as we are concerned there is no difference or impact on the workflow across the teams, other than the increased level of skill and added performance.

What did you find most impressive about this company?

Their depth of knowledge and passion for our project is something that you rarely see on external companies coming to help an existing business. They are great people to work with, are very honest and up-front, and always have the best interest of the project at heart.

Are there any areas for improvement?

I just wish there were more people of their caliber available, sometimes if you need to grow quickly but do it with high quality talent, it's difficult to find any more. T&F seem to have found the right balance of staff, and it would be a shame to dilute that by growing too quickly.

Having said that, they can have remote resource supporting the on-site team and always managed by their people, which means that the quality of the deliverables is guaranteed.

5.0
Overall Score Amazing team of people, with great skills
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are fully integrated with the team
  • 4.5 Cost
    Value / within estimates
    They are not cheap, but you get what you pay for
  • 5.0 Quality
    Service & deliverables
    Incredibly highly skilled engineers
  • 5.0 NPS
    Willing to refer
    I already have!

Bespoke Web Development for Vegan Food Delivery Service

"They've proactive and helpful at every stage of the way."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2019 - Ongoing
Project summary: 

Thought & Function provides development services on an ongoing basis for a vegan food delivery system.

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Laurel Gray
Head of Product, allplants
 
Verified
The Review
Feedback summary: 

Thought & Function’s efforts have been met with positive acclaim. The team is communicative, skilled, and deadline driven. Customers can expect a company that integrates well into the rest of the team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm head of product at a vegan food delivery service, based in the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thought & Function?

Just for context, I've only been working here for six months, so I can't exactly speak to what the original challenge was, but I can infer that we reached out to Thought and Function because we didn't have an actual internal development team of our own at the time. We wanted to build bespoke pages that weren't just running on Shopify, which was the platform we were using up until that point.

SOLUTION

What was the scope of their involvement?

The primary thing we built with Thought & Function was our new checkout on Shopify. Shopify's built-in functionality wasn't always the perfect solution for us. It worked well enough and got it to a pretty good job. As we've gotten bigger, and had more and more customer needs arise, they helped us optimize the checkout to better suit us.

What is the team composition?

We have one main point of contact.

How did you come to work with Thought & Function?

Their owner and our CEO have known each other for quite some time.

How much have you invested with them?

We've invested approximately £60,000–£90,000 GBP ( approximately $78,000 –117,000 USD).

What is the status of this engagement?

We began working together in March 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They've helped immensely to look at which analytics we have for our checkout were working. They set up the analytics and helped us track how the experiments are doing and helped us iterate from there. Right now, the impact they've had more than anything with those experiments, they've done a great job in helping us learn what we shouldn’t build, and conversely what we should invest in.

How did Thought & Function perform from a project management standpoint?

They're very communicative with when they'll be out of the office. For example, once when our main point of contact needed to take a holiday, he communicated well ahead of time and arranged someone to cover him while he was out. They've also been great at adhering to deadlines.

What did you find most impressive about them?

What's unique about Thought & Function is how they really feel like a part of our team. We work with another agency, specifically for our Shopify development, and the relationship is just not the same. Thought & Function teammates are at our weekly planning meeting, team events, and we've worked from each other offices. It feels like they're a part of the team like I haven't felt with any other agency before. If we have a deadline, I know they'll work and hustle to get us there. They're very reliable and incredibly friendly, and they're all really easy to work with. Thought & Function is knowledgeable, and they've helped make our decisions in a way that other agencies would expect us to just make the decisions. They've been proactive and helpful at every stage of the way.

Are there any areas they could improve?

Occasionally some of the people on their team need more supervision. Not our main point of contact, per se, but the other members of his team seem to need more guidance, especially when he's away on holiday. There have also been times where things have been scalable where they didn't need to be. In some ways, that's helpful, where they see issues before they come up, but in other ways, sometimes their work comes prematurely. Overall, it's gotten better as we've evolved the way we manage our own backlog. Now things are a lot more streamlined and developers aren't trying to fix things that haven't been completed yet.

Do you have any advice for potential customers?

What I found to be helpful is spending a significant amount of time in each other's offices. It helps a lot to spend time with the people you work closely with. If you want to have a close relationship, it's important to make the journey physically; it yields amazing results. 

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    What evidence can you share that demonstrates the impact of the engagement? They've helped immensely to look at which analytics we have for our checkout and worked with our project manager to prioritize a roadmap and a backlog of those
  • 5.0 Cost
    Value / within estimates
    They’re valued as one of the team.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Blockchain Dev & Branding for a Carbon Exchange Platform

“They were adaptive, effective, and most importantly, flexible in relation to resolving issues as they came up.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2018 - Ongoing
Project summary: 

Thought&Function developed a blockchain platform that allows users to exchange carbon credits. They’ve also helped name the company and created brand guidelines for the launch.

The Reviewer
 
1-10 Employees
 
London, England
Max
Co-Founder, Carbonex
 
Verified
The Review
Feedback summary: 

Thought&Function completed an MVP and are planning additional development stages. Their team worked diligently to complete everything for investor meetings. Providing valuable insight into blockchain and business development, they’ve been a supportive partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder and CEO of Carbonex. We operate in the environmental social governance sector with a focus on renewable energy investment, the development of a carbon credit exchange platform and crowd funding environmental projects.

With the increased public interest in climate change I felt that now was the right time to build a platform to make a positive difference.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thought&Function?

We needed a partner that would be able to deliver a blockchain-based DApp, design a responsive website and create an effective market place platform. Thought&Function was the only company we found that delivered to the level that we needed and through the process spent time integrating with our company and to understand our vision which has resulted in a tailored solution to solving our core challenges.

SOLUTION

What was the scope of their involvement?

Thought&Function's involvement at the formative stage of development meant we did not waste time, resources and, most importantly, built using the right tech.

Design and development were broken down into several main phases. The first phase involved the development of the public-facing consumer site and then through the development of the ICO site. Phase two was the development of the DApp and the platform to fund renewable energy projects. Through an iterative process they were integral in creating our brand guidelines which include the company name and design.

What is the team composition?

James (Co-Founder, Thought&Function) was our single point of contact throughout the project and he ensured we operated with responsive teams to accommodate key deadlines which meant at certain points we had 4–5 people working on our design, development and features.

Working in collaboration with Thought&Function has been an extremely rewarding process as they have applied innovative solutions and concepts which have helped to grow Carbonex. They have been an essential partner in what my business has accomplished.

How did you come to work with Thought&Function?

 Throughout my career I have worked with a lot of entrepreneurs and startups with Thought&Function recommended to me by several colleagues whose opinions I trust.

How much have you invested with them?

We’ve paid close to $50,000

What is the status of this engagement?

We began working together in May 2018 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our project is ongoing, but they’ve been invaluable. They’ve completed the initial MVP and are evaluating the next stages of the project. We wouldn’t have been able to deliver on time or in-budget without their help.

Their team was able to provide unbiased insight into how we could improve our business and how to utilize the resources that were available. Their knowledge has helped me avoid significant costs and achieve a great ROI.

One of the biggest challenges we expect to face going forward is scaling without fragmenting the blockchain. Nevertheless, we plan to continue working with them.

How did Thought&Function perform from a project management standpoint?

They were adaptive, effective, and most importantly, flexible in relation to resolving issues as they came up. Whenever I wanted to showcase our platform for an investor meeting, they delivered on time. They were in constant contact with me, and I was always able to get feedback. The size of our team fluctuated based on our needs, which allowed us to finish the project quickly.

What did you find most impressive about them?

They’ve worked with a significant number of startups and are able to provide excellent business advice. Their business acumen, expertise in various different techniques and languages, has been essential to how we have delivered the platform and how we have got to this stage.

Are there any areas they could improve?

In all honesty, they've delivered in every area that we've needed, and have often over- performed, given the tight timeframe.

Do you have any advice for potential customers?

Having them available at the formative stages of the project was essential. They added a huge amount of value.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

IT Consulting for Finance App Startup

“The work they do is instrumental to our process, and they really help us with our exploration.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2018 - Ongoing
Project summary: 

Thought&Function supported various stages of growth for a fintech company. They built websites, incorporated SMS and open banking features into an app, and helped evaluate CTO candidates.

The Reviewer
 
11-50 Employees
 
London, England
Nathan Liu
CTO, Zeux
 
Verified
The Review
Feedback summary: 

Thought&Function’s contributions are crucial, and they facilitate growth and discovery for the brand. They are professional, and their work is high-quality. They align well to meet needs, and they are highly intuitive.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We're a fintech challenger bank with a mobile banking platform. We have an app that customers can download to open accounts, spend, deposit, and withdraw money. We also allow users to treat cryptocurrencies like any other foreign currency, and we have a portfolio of investment products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thought&Function?

We collaborated with them through various stages of our business.

SOLUTION

What was the scope of their involvement?

When I first started at the company, I worked with their interim CTO. He helped us coordinate with a development agency and evaluate potential outsourced CTOs for us. As we moved further into a collaboration with them, they built websites and incorporated an open banking feature into our application. They integrated SMS providers into the platform, and they were always available for strategic conversations from both product and technical perspectives.

The mobile application is built on Cordoba, and they've helped with various needs within the app. They also work in .NET, C#, and Microsoft Azure cloud services.

What is the team composition?

We work with one main point of contact, but we also interact with one of their co-founders.

How did you come to work with Thought&Function?

I believe we discovered them through word of mouth, but I'm not completely sure how we found them.

What is the status of this engagement?

I joined the company just as they were coming aboard. That was in June or July 2018. They still provide consultative work, and we go to them whenever we need their services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They delivered some crucial pieces of work within severe time constraints. They did very well, and we're very happy with their work. As a startup, we experiment and pivot quite a lot. The work they do is instrumental to our process, and they really help us with our exploration.

How did Thought&Function perform from a project management standpoint?

We communicated via Trello for the more complicated pieces, but we keep in touch mostly through Slack. We're in the same building, so it's easy to meet in person.

What did you find most impressive about them?

Their standards are always professional, and the quality of their work is excellent. If they understand the brief, they just get on with things. If they don't, they come back quickly and ask questions. They're very easy to work with, and our process is well-aligned with ours. They pick up on our subconscious needs very quickly.

Are there any areas they could improve?

We would love more discounts, but there's nothing else they should improve.

Do you have any advice for potential customers?

I can't think of any specific advice beyond being open and honest with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer