What evidence can you share that demonstrates the impact of the engagement?
They were extremely helpful from really us giving them very minimal inputs to creating something that we are extremely happy with.
We have shared the nearly final draft with our senior leadership, including our co-CEOs as well as our funders of this initiative and we have received really positive feedback across the board. Everybody loves it and feels that it really has set a new standard for the collateral material that we produce across the organization. Everyone has been very happy with it and we are excited to finalize it and to be able to make it public.
They did a really excellent job of capturing our vision. I was really amazed when I saw their work.
How did ThompsonStenning perform from a project management standpoint?
In their original proposal, they said it was something they could have completed in 6–10 weeks and they definitely would have been able to because they got back to us on every timeline and they exceeded every deadline that we had set. They are very responsive. We have had delays on our end with being able to get back to them with feedback, additional content and a few other things that changed which is why we are still putting the finishing touches on it.
I was really amazed by how well they were able to incorporate my feedback when I was so all over the place, but they were able to produce something that was exactly what I was looking for.
What did you find most impressive about them?
I haven’t worked with many graphic designers in the past so I don’t have much to compare to, but I will say that they are very lovely to work with, very responsive, and they are always happy to jump on a call to discuss anything. I think what really amazed me about their ability was to have such limited direction from us and to produce something. I felt like they were reading my mind and put together what I was visualizing but I didn’t know how to actually produce or communicate very clearly. They really did an excellent job of translating that vision into reality.
Are there any areas they could improve?
The only thing that comes to mind is that we use a number of stock images for the book, and overall, we are really happy with how they are looking. We have worked with them to make sure that the people represented in the images are capturing our full target audience.
Part of that is the direction from our end, making sure that we let them know from the get-go about the types of images we would want to have in that. One thing that would be helpful for them to maybe think about going forward is the audience of the materials when purchasing from stock sites.
Do you have any advice for potential customers?
I would definitely encourage someone else that is going to work with them to have an initial brainstorming call with the team for at least an hour.
I remember when I had this call, I thought it would be quick because I didn’t have too much direction to give them and it ended up being over an hour and it was very useful. They asked a lot of probing questions and just having that discussion really set the stage for us to have a successful partnership.
I recommend that you definitely brainstorm before going into that call about what you hope to achieve. Make the most of that orientation and context-setting conversations to get off on a strong foot.