We Create Fans

We are a group of passionate people who work with passionate brands. We came together with one major goal in mind: to provide our clients with an integrated, data-driven solution that develops meaningful and lasting consumer relationships.

In other words, We Create Fans.

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2013
Show all +
Pasadena, CA
headquarters

Portfolio

Key clients: 

Appetize, AT&T, Campeones Cup, Concacaf, Dallas Sports Commission, Estrella Jalisco, Fox Sports, Gold Cup 2019, LA Galaxy, Major League Soccer, MexTour, Mexico National Team, Univision, Vicis, VivoAquatics, WD-40, Wells Fargo

Gold Cup 2019 - This Is Ours Campaign

“This is Ours” celebrates the Gold Cup as a world-class tournament that unifies fans across 16 proud nations, giving them a unique experience to “own”– to become active participants as their team sets out to bring home the Gold. The Gold Cup is for our fans, for our region, for our players, for our own passion and love for our game. It’s time for us to show the world, “This is Ours.”

MexTour 2018 - 2 Languages, One Voice: Mexican National Team Road to Russia 2018

The brief was simple, market El Tri’s #MEXTOUR of the United States leading into the 2018 World Cup taking place in Russia this summer. This entailed creative assets for a series of three games played across the country, culminating in Pasadena, CA at the Rose Bowl against Wales on May 28th.

Our primary goal was to build buzz amongst the Mexican-American community and fans who identify with both nations across the US. we

wanted to appeal to Mexico soccer fans in the US (particularly those in Los Angeles) to generate excitement for the US tour and upcoming World Cup.

Vicis Web Development / Segmentation Deployment

We aimed to provide a sleek, simple and interactive look that focused and utilized high quality images and content. The primary goal was to build awareness around the innovative helmet design and the health advantages it possessed. We proactively set up and utilized an email marketing platform as well as measured analytics to understand fan segments to better organize them into specific communication funnels.

Reviews

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Marketing and Branding for Major League Soccer Tournaments

"Even though they’re an outside agency, our thoughts align and they’re just as invested as we are in the project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jun. 2018 - Ongoing
Project summary: 

Thirsty Agency helps with creative strategy and assets for the Gold Cup and other Major League Soccer tournaments. Their work includes digital displays, out-of-home marketing, social media ads, and more.

The Reviewer
 
201-500 Employees
 
New York, New York
Kelsey Roa
Senior Marketing Coordinator, Major League Soccer
 
Verified
The Review
Feedback summary: 

In this ongoing, collaborative relationship, Thirsty Agency has been a true partner, always on the same page with the client and actively looking for ways to improve their work. They are expert communicators, discussing projects daily to work through tough situations with accelerated deadlines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior coordinator of event marketing and promotions for Major League Soccer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thirsty Agency?

We hired Thirsty Agency for creative strategy and branding for the Concacaf Gold Cup in addition to creative assets ranging from static, digital, and out-of-home in order to drive ticket sales.

SOLUTION

What was the scope of their involvement?

Starting out, the Gold Cup didn’t have a full identity. We’ve been working very closely with Thirsty Agency on ideation, which led to the “This is Ours” campaign, which is meant to communicate the tournament is our equivalent to the Copa América here in North American and the Caribbean.

My team manages the Mexican national team here in the United States. We also have Leagues Cup and Campeones Cup, so there are different scopes to our work with Thirsty Agency. In all of our projects, they provide us with all the creative assets we need: stadium pieces, digital displays, out-of-home, email, social, etc. 

Additionally, we have requests come in left and right for Gold Cup from our host committees, and they’re always flexible and fair in making sure we can provide the necessary assets. 

What is the team composition?

Our key points of contact are Patrick (Partner & Chief Strategy Officer, Thirsty Agency) and Christina (Director of Operations, Thirsty Agency), but I’ve probably spoken with 5–7 additional key players on their team. They recently hired an avid soccer fan, so my team has also looked to him for guidance on which players to feature in our marketing efforts to best drive sales. 

How did you come to work with Thirsty Agency?

My manager has been working with them for years. She had worked with them in limited capacities before and really liked the relationship she built with them.

How much have you invested with them?

We’ve spent over $150,000 for Major League Soccer work, and there’s a separate scope for the Concacaf project, but I’m unaware of that cost.

What is the status of this engagement?

The project started around June 2018, and the work is ongoing. We have several matches approaching in the near future that we're prepping for.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re happy with the work, especially the video assets they’ve put together. We had a very impactful social digital campaign for the Gold Cup, and the video outperformed all of our other outputs. We were able to share that feedback with them live, so we scoped out more video work sooner to really push the needle. 

How did Thirsty Agency perform from a project management standpoint?

We’re in communication with Thirsty Agency daily, and we can always give them a quick call, email, or Slack message. They’re responsive and flexible, even in tough situations where something’s been leaked and we have got go live with marketing plans before scheduled.

Representatives from their team have come across the country to have meetings with us, and we’ve made sure to visit their offices whenever we’re in Los Angeles. They’ve even come to a few of our matches, so we get a fair amount of face time in with them.

What did you find most impressive about them?

They have a great team that’s easy to work with, always responsive and understanding of tough situations and accelerated deadlines on our end. The best part is that we feel like equal partners. Even though they’re an outside agency, our thoughts align and they’re just as invested as we are in the project. 

Are there any areas they could improve?

No, they did exactly what we scoped out. However, given all of the unique challenges of the Gold Cup, we’ve learned together about the kind of foresight we’ll need for next year’s iteration of the tournament. 

Do you have any advice for potential customers?

Invite them out to whatever it is you’re promoting or selling. It lets them get a feel for what you’re doing and will help them become invested in your project, which is extremely beneficial.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Promotional Creative for International Soccer Tour

"Their continued dedication and attention to our project was truly remarkable."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2018 - Ongoing
Project summary: 

Thirsty Agency developed a series of digital and billboard advertisements to promote brand and event awareness. Ads were used for retargeting and on Facebook and included a 30-second promo video.

The Reviewer
 
201-500 Employees
 
10018
Senior Coordinator of Marketing, Professional Sports League
 
Verified
The Review
Feedback summary: 

All advertisements have been high-quality, and their success has led to the elevation of the brand. Thirsty Agency often worked with tight deadlines but consistently delivered valuable finished products. Communication was easygoing, and Thirsty Agency was receptive to all feedback and requests.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a Senior Coordinator of Marketing for a professional sports league.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Thirsty Agency?

We hired Thirsty Agency to help build out and enhance our creative for the five-game tour of an international men’s soccer team through the United States.

What were your goals for this project?

We sought to elevate the brand of international soccer in the United States by exposing our audience to refreshed creative content.

SOLUTION

How did you select this vendor?

We selected this vendor based off of a recommendation from a colleague in the Los Angeles area. We intended to work with Thirsty Agency for just one game of the tour. However, we were so pleased with their work that we found a way to work with our budget so that we could have them work on more projects for us.

Describe the scope of their work in detail.

Thirsty Agency brainstormed and created our creative pieces for us. They put together the concepts and designs, which we then approve. They were responsible for creating all the various ad sizes for us and making the edits requested from our team.

They built us a variety of assets that were used on digital platforms for retargeting, Facebook ads, and billboards. They also created a 30-second video that was used to promote the game.

What was the team composition?

I worked closely with one of the partners, who helped managed the project and communicate messages back to the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were very happy with the creative that Thirsty Agency produced for us. After working with them on the first initial project, we always made sure to find a way to work with them for our next match. They have helped us in our goal of making the brand more recognizable and appealing.

How effective was the workflow between your team and theirs?

The Thirsty Agency team is among the most efficient firms we’ve worked with when it comes to workflow. We tasked them with several last-minute projects, and they continued to deliver top-notch products under the short deadline. When edits were requested, they made them quickly. They understood our comments and feedback and always produced a great product. They used an innovative technology platform to share creative updates, and that made it easier for us to track their progress and understand their workflow.

What did you find most impressive about this company?

Their continued dedication and attention to our project was truly remarkable.

Are there any areas for improvement?

No. We are always happy with the quality of work that Thirsty Agency shared with us.

5.0
Overall Score They are an awesome company with great people. We really enjoy working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are diligent in putting together a project timeline and then adhering to that timeline.
  • 5.0 Cost
    Value / within estimates
    The cost is very reasonable for the quality of work they provide.
  • 5.0 Quality
    Service & deliverables
    We have never been disappointed in their work.
  • 5.0 NPS
    Willing to refer
    We highly recommend them.