Think Tank

BACKGROUND

Please describe your company and position.

I am the CEO of Epixeiren Allios

Describe what your company does in a single sentence.

The company I represent offers consulting services to businesses, specializing in product promotion strategies and branding.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Think Tank to accomplish?

• Drive sales via website conversions (add-to-cart, purchases)
• Build remarketing funnels to lower CPA over time
• Increase brand awareness in a defined audience (reach + video views)

SOLUTION

How did you find Think Tank?

Referral

Why did you select Think Tank over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Think Tank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Strategy brief: goals, funnel, KPIs, messaging
• Tracking and attribution setup checklist (Pixel/CAPI/events/custom conversions)
• Audience matrix (cold/warm/hot) + retargeting logic
• Creative brief + monthly creative plan
• Copy bank (headlines, primary text, CTAs) and ad angles
• Campaign build: full-funnel structure + naming conventions
• Testing roadmap (first month) + experimentation plan
• Weekly optimization actions and performance snapshot
• Monthly performance report with insights + next-month plan
• Monthly review call and stakeholder updates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success was demonstrated through measurable improvements across the funnel: increased reach and engagement at the top of funnel, improved CTR and lower CPC on traffic campaigns, and a sustained reduction in CPL/CPA with stronger ROAS driven by a structured prospecting + retargeting system. Additionally, warm audience pools grew month-over-month, enabling more efficient remarketing and more predictable performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Think Tank’s project management was structured and dependable. They established clear milestones, maintained an effective weekly optimization cadence, and provided decision-ready reporting. Deliverables were provided on time, and communication was prompt and actionable. They responded well to evolving needs, offered practical solutions when constraints arose, and consistently tied recommendations back to measurable outcomes

What was your primary form of communication with Think Tank?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Think Tank impressed us with their structured, results-driven approach. They built a full-funnel Facebook strategy, optimized quickly based on real performance data, and communicated clearly with practical recommendations. Overall, they combined strong strategic thinking with reliable execution and measurable outcomes.

Are there any areas for improvement or something Think Tank could have done differently?

Earlier clarity on dependencies and timelines: A more detailed week-by-week rollout plan (including what they needed from us and by when) would have reduced back-and-forth and avoided minor delays tied to access/approvals or tracking tasks.

More proactive creative production support: While strategy and testing were strong, tighter support on creative execution—more templates, faster iterations, or optional production/UGC sourcing—could have accelerated learning and reduced creative fatigue.

Deeper lead quality feedback loop: If lead gen was a goal, integrating CRM outcomes sooner (qualified vs. unqualified leads, close rate, sales cycle) would have improved optimization beyond platform metrics and helped focus spend on higher-quality segments.

More systematic experimentation cadence: They tested consistently, but a formal testing roadmap (e.g., 2–3 defined hypotheses per month with a learning log) would make experimentation even more repeatable and easier to scale.

More guidance on landing page/CRO: Ads were optimized well, but greater involvement in landing page improvements (messaging alignment, speed, friction reduction) could further improve conversion rate and lower CPA.

BACKGROUND

Please describe your company and position.

I am the CEO of Patratora

Describe what your company does in a single sentence.

We deliver fact-checked journalism and insightful coverage through our website, newsletters, and multimedia content.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Think Tank to accomplish?

• Improve our brand visibility and audience growth through strategic PR and media outreach.
• Develop and execute a content/communications strategy to increase engagement across digital channels.
• Strengthen our messaging and positioning to better communicate our value to advertisers and partners.

SOLUTION

How did you find Think Tank?

Referral

Why did you select Think Tank over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Think Tank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Think Tank supported our news media company with end-to-end communications and growth initiatives focused on increasing visibility, strengthening messaging, and expanding audience reach. Their team began with discovery and a review of our current positioning, then built a clear strategy for how we should present our brand and content to readers, partners, and advertisers. They also provided ongoing execution support across PR, content planning, and digital marketing.

Key deliverables included:

• Brand and messaging refinement (positioning, key messages, and narrative framework)
• PR strategy and media outreach plan, including targeted pitching and relationship building
• Content and campaign planning (editorial/content calendar guidance and promotional tactics)
• Social and digital growth recommendations to improve engagement and traffic
• Performance tracking and reporting with regular check-ins and optimization recommendations

Overall, the scope covered both strategic guidance and hands-on execution, with consistentCommunication and measurable improvements in how we present and promote our work

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear progress in brand visibility and audience growth, including increased referral traffic from PR placements, higher engagement across our digital channels, and a more consistent content cadence. We also improved internal efficiency with clearer messaging, standardized collateral, and a repeatable outreach process, which resulted in stronger partner conversations and a healthier pipeline of opportunities. Their deliverables consistently matched (and often exceeded) expectations. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Think Tank’s project management was organized and reliable. They set clear timelines and expectations upfront, kept us aligned through regular check-ins, and tracked deliverables so nothing slipped. Items were consistently delivered on time (or earlier when priorities shifted), and communication was proactive—quick responses, clear next steps, and thoughtful follow-ups. When we had last-minute requests or needed to adjust direction, they were flexible and solution-oriented, turning feedback into revisions without delays. Overall, the process felt well-managed, transparent, and easy to work with. When priorities shifted, they adjusted quickly without impacting deadlines. They understood our goals quickly, communicated clearly, and produced results we could act on immediately.

What was your primary form of communication with Think Tank?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Option 1 (balanced + specific):
What stood out most was Think Tank’s ability to combine high-level strategy with hands-on execution. They quickly understood our industry, refined our messaging, and then followed through with structured outreach and measurable, practical recommendations—without creating unnecessary complexity.

Option 2 (process + responsiveness):
Their responsiveness and organization were impressive. They communicated clearly, moved fast, and stayed proactive throughout the engagement, making it easy to collaborate and keep deliverables on track.

Option 3 (insight-driven):
Think Tank brought sharp, insight-driven thinking to every step of the project. Their recommendations were grounded in research and real-world experience, and they consistently connected tactical work back to our broader business goals.

Option 4 (short and punchy):
They’re strategic, fast, and highly reliable—an uncommon mix that made the engagement efficient and impactful.

If you tell me what Think Tank did for you specifically (PR, branding, SEO, paid media, web, etc.), I can tailor this to sound even more “real” and less generic. We’d gladly work with Think Tank again and would recommend them to others.

Are there any areas for improvement or something Think Tank could have done differently?

No major areas for improvement—communication was clear and work was delivered on time. The only suggestion would be slightly more frequent status updates during busier weeks, but they were always quick to respond when needed.