I Help You Generate Leads for Your B2B Business.

Think Strategy, an Los Angeles Web Design and PPC Agency helps companies generate qualified leads and sales through inbound and outbound marketing.

We execute and train your organization through our step-by-step system of attracting leads online:

Step 1: Ensure tracking is in place.
Step 2: Clearly define your target audience.
Step 3: Improve brand awareness and online reputation.

Step 4: Optimize your sales funnel (HubSpot Certified Integration Consultant) to attract new leads.
Step 5: Drive traffic to your website

If your competition is fierce and you need a solid strategy and execution plan, then schedule a FREE demo today at http://thinkstrategy.com

 
$5,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2010
Think Strategy
3395 MICHELSON DR
IRVINE, CA 92612
United States

Portfolio

Key clients: 
  • Enterprise
  • SaaS
  • Health care

 

Reviews

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Organic and Paid Strategy for Digital Strategy Company

“...I've never worked with a vendor I trust as much as Think Strategy.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2014. - Jan. 2016
Project summary: 

Think Strategy performed website audits, analyzing various factors contributing to site underperformance. Their team helped develop content strategy and managed both organic and paid ad campaigns.

The Reviewer
 
10-50 Employees
 
Seattle, Washington
Myron McMilin
Former General Manager, Cymbal Interactive
 
Verified
The Review
Feedback summary: 

Think Strategy provided invaluable insight through content experimentation. Advertising expenditure was significantly reduced as a result of identifying factors that drove the most organic traffic. Their team was professional, trustworthy, and fun to work with.

BACKGROUND

Introduce your business and what you do there.

At the time of our involvement with Think Strategy, I was serving as the general manager/creative director at Cymbal Interactive, a custom development and design company for the life sciences industry. We had about 10-15 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Think Strategy?

We needed help improving the performance of our customers' websites, but had little experience with digital advertising.

SOLUTION

What was the scope of their involvement?

Think Strategy performed site audits of customer websites, analyzing page rankings, organic search conversion rates, web page loading times, and other factors that may have been causing underperformance.

From there, the team helped develop a content strategy and managed both organic and paid ad campaigns and respective budgets. In some instances, they also managed social media campaigns.

What is the team composition?

We worked with 3-4 people, including a copy writer and SEO/SEM project lead. We also worked Bernard Ablola [Founder and Partner, Think Strategy], who  spoke with our customers directly in many meetings.

How did you come to work with Think Strategy?

We personally knew someone from Think Strategy's team who introduced us to Bernard.

We weren't looking for a vendor at the time, but after developing a relationship with their team, I felt I could trust working with them.

How much have you invested with them?

We invested between $35,000-$50,000.

What is the status of this engagement?

We worked together from around January 2014 to January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Think Strategy, I was able to build a core competency within my organization that was previously absent.

For our downstream customers, we were able to ramp up conversion rates through initial paid experiments. Over time, this allowed our customers to capture organic search results by identifying which content drove the most traffic, saving them money on advertising. As a result of this holistic approach, we saw $10,000 budgets drop down to around $1,000 a month for maintenance of services.

How did Think Strategy perform from a project management standpoint?

Their team was exceptional at managing deadlines. Whenever we needed an in-person meeting, they were available. I never had to ask for updates, because they provided us access to a dashboard tool that summarized the status of any campaigns we had running.

What did you find most impressive about them?

I've worked with many development companies both within the U.S. and abroad, but I've never worked with a vendor I trust as much as Think Strategy. Many companies oversell their ability to deliver results, but that wasn't the case with these folks. Their team is both professional and fun to work with, so the whole experience was rewarding.

Are there any areas they could improve?

I can't think of anything. When we first started working together, their team was smaller and had less capacity for design work. I'm not sure if they've expanded since.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always met deadlines.
  • 5.0 Cost
    Value / within estimates
    In addition to providing a great rate, their work saved us from having to expand our own team. We were profitable by including their cost of services in the overall project cost to customers.
  • 5.0 Quality
    Service & deliverables
    I had an overwhelmingly positive experience with them. Their team was a logical extension of our organization and genuinely understood our needs.
  • 5.0 NPS
    Willing to refer
    I've referred them directly to some of our former clients.

SEO and PPC for Enterprise Software Company

“They really emphasize educating their clients, which makes for great collaboration.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2015 - Ongoing
Project summary: 

Think Strategy provides data analysis and strategy advice in order to improve SEO and paid traffic results for a healthcare services website. Their team helped manage ad campaigns on many major search engines and social media platforms.

The Reviewer
 
51-200 Employees
 
Medford, Oregon
VP of Marketing, Enterprise Software Company
 
Verified
The Review
Feedback summary: 

Their data-driven approach and willingness to experiment have aided in major growth across all site metrics. They also possess deep marketing expertise and are willing to engage in strategy discussion beyond the immediate scope of any given project.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing for an enterprise software company. We provide core administration software for international and domestic healthcare payers. I handle our budget and oversee everything from corporate identity to all of our go-to market strategy positions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Think Strategy?

When I came to the company, we were in a growth phase. We'd hired out a pretty agile team and were building infrastructure as well as doing all the blocking, tackling, and marketing, but we didn't have enough resources to accomplish everything. We decided to look for a firm that could help with paid traffic and SEO.

SOLUTION

What was the scope of their involvement?

We initially hired them to handle SEO, but they also manage pay traffic, which covers Pay-per-click (PPC) campaigns with services like Google, Bing, LinkedIn, and Facebook. When we started, they did every part of the process, but we’re now at the point where our copywriter comes up with the text and sends it to them.

We started with a small engagement so we could observe their work style, and they walked us through a very thorough and data-driven process that followed our overall strategy. They essentially hand-held us for the first six months, and we were able to significantly move the needle because of it.

Their approach involves digging deep into competitor intelligence. They compile matrices of keywords that all of our competitors rank for, sorted by quality and quantity, and then give us that data to inform our marketing strategy. We’ll discuss back and forth until we reach a consensus about our strategy in terms of basic SEO blocking and tackling, as well as link-building for page optimization, and then they’ll work with our team to implement those plans. and then their team helped our staff do the work of implementing our plans.

What is the team composition?

We have a project manager and we also work with an SEO specialist, but their CEO, Bernard Ablola, sits in on a lot of our calls, too. I reached out to him directly when we first made contact with Think Strategy and he's been really involved with our work.

How did you come to work with Think Strategy?

For this project, I looked through the top 100 SEO companies on Moz.com and cold-emailed several of them. One of those contacts reached out to me and recommended Think Strategy, and then I contacted their CEO directly.

What is the status of this engagement?

We started working with them in January 2015 and we’re still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we started with Think Strategy, our search visibility was a little below 4%, but they got us up to about 17 or 18% within six months, which is an incredible pace for moving that needle.

We also keep an eye on our score with HubSpot's website grader so we can see how our performance has changed compared against our competitors. For a long time we were scoring in the 20s (out of 100), but now we're at 57 and our next closest competitor is at least 10 points below us. That score is largely based on traffic, linking domains, and Moz rank, so our improvement there is mostly attributed to the work that we've done with Think Strategy.

In addition to those metrics, we track our Moz score, our linking domains, where we rank by keywords, and then we also keep an eye on standard metrics like visitor traffic and conversion rates. We've seen improvement with all of those, although with those metrics it's sometimes harder to tell what specific action on our end is driving the improvement.

How did Think Strategy perform from a project management standpoint?

They’re incredibly involved and easy to work with. We have bimonthly phone conferences, and then they provide us with business intelligence via email on a biweekly basis. They also send us a weekly roundup of different high-ranked websites that we should submit links to or try to get our content on.

They really emphasize educating their clients, which makes for great collaboration. Our in-house copywriter builds all our SEO content now, and they helped us get to that point by sending weekly emails with notes on specific things we need to do to maximize the effectiveness of our text.

What did you find most impressive about them?

They don't get complacent. Even though we've worked with them for three years and we've already seen significant growth, they're still pushing for new ways to improve our metrics and giving our staff new skills to master. It feels like they're a partner, rather than consultants. That's very different from what I've experienced with previous agencies or freelancers.

Another thing I love about their whole team is they're genuine marketing professionals. We might start a call with a specific focus, but we'll spend extra time discussing event strategy and what works for them or their other clients versus us.

Do you have any advice for potential customers?

You can be good at a lot of things, but you can't be great at everything. Think Strategy's CEO explained this to me as "superpowers," essentially, and it's true—every organization has one or two things they really excel at, but they also waste a lot of time and money on things they're bad at. I think organizations that realize this quickly do better in the long run because they outsource their weaknesses to firms that have those strengths. If you're going to hire an outside firm, trust their expertise, basically.

My other suggestion is don't go for the largest agency you can find because you might be assigned to a junior staff member who doesn't understand the vertical relationships, and as a consequence, you won't see the best results. Think Strategy is great in this respect because their other clients are in the same verticals that we are, so their team understands the nuances of what our needs are.

5.0
Overall Score They're one of my favorite calls to jump on and my staff loves them. It's a great relationship.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I recommend them all the time.

Marketing Strategy for Sales Technology Business

"They have in-depth knowledge of digital marketing and are able to execute any task we request."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2015 - Ongoing
Project summary: 

Think Strategy provides digital marketing for a European sales agency seeking to raise awareness in the U.S. The solution includes management of AdWord campaigns and content creation.

The Reviewer
 
50-100 Employees
 
London, United Kingdom
Rick Pizzolli
CEO and Founder, Sales Force Europe
 
Verified
The Review
Feedback summary: 

Leads show a generous increase in both quality and quantity. Think Strategy’s small team provides a streamlined management process, allowing strict adherence to time and cost estimates. Their in-depth knowledge makes them capable of any task.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Sales Force Europe, a sales agency primarily focused on helping tech companies expand into Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Think Strategy?

We needed to increase our exposure to growing U.S. companies and convey that our services provide a better, faster way to expand into new markets.

SOLUTION

What was the scope of their involvement?

Think Strategy manages all of our digital media, including our website and social media accounts. They also assist in content creation for our newsletters and blogs. Whether they recommend original ideas or write content based on our suggestions, Think Strategy handles final editing and publishing of all digital text.

In terms of SEO, they oversee our linkback strategies and Google AdWord campaigns to drive traffic and leads. While we had an existing set of keywords, they helped fine-tune that list to better reflect our focus on Europe. They also paid special attention to the fact that our company name is similar to another well-known business.

They also updated the design of our website, and we plan to rely on Think Strategy to create a new site in the future.

What is the team composition?

We worked almost exclusively through Bernard [Ablola, Founder, Think Strategy], who communicated our needs to their support team.

How did you come to work with Think Strategy?

We worked with another vendor to build our website, but ultimately found them too big to give our project proper attention. Think Strategy was recommended to us, and we liked the dedication we saw from their leadership.

How much have you invested with them?

Between $30,000–$50,000.

What is the status of this engagement?

We started working together in January 2015 and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our web leads have increased by 25–50% and the quality of those leads has improved dramatically.

While we’ve worked with a range of companies in the past, Think Strategy’s success gave us the confidence to assign them a greater share of work. This allowed us to consolidate our business.

How did Think Strategy perform from a project management standpoint?

We use Asana to track open action items, and because we work directly with the founder, they have a very streamlined process. We don’t have to wait for a project manager to approve details with upper management.

They also stick to budget estimates. We have an agreement for a base fee supplemented by commissions, and they’ve never asked for more money to complete a task.

What did you find most impressive about them?

They have in-depth knowledge of digital marketing and are able to execute any task we request.

Are there any areas they could improve?

There's room for growth in any company, but they've proved themselves capable and responsive.

Do you have any advice for potential customers?

Don’t stress about the day-to-day strategy, just focus on their results. If you articulate your goals and business perspective, they’ll guarantee a successful outcome.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve expertly managed every task we’ve assigned.
  • 5.0 Cost
    Value / within estimates
    They continue to honor their original estimates.
  • 5.0 Quality
    Service & deliverables
    We're happy with their work and they’re highly responsive to any change requests.
  • 5.0 NPS
    Willing to refer
    We always refer them to clients and colleagues.