A Strategic UI UX Consultancy

We are driven by Insight, we drive results through Design.

Since 2004, we have been powering mission critical initiatives of a few of the most renown organizations and brands, transforming businesses across industries and millions of users through our methods.

Through our teams spread across six global cities; and a vibrant ecosystem of clients, partners and leadership at each of our studios, we have the ability to be lean and efficient as well as massive and impactful. With capabilities spanning primary user research, consulting, design and technology, we work closely with top leadership and foundational teams to identify elements that constitute success, propose solutions and help build them.

Through our methodologies we built over years of practice, we bring a unique combination of Strategic, Creative and Technical expertise that is of immediate value to the people we work with. As a company founded by designers, our very DNA allows us to understand the explicit and comprehend the implicit: Everything that we do is driven by thought leadership and acquired sensibilities.

Our associations with prestigious educational institutions, industry bodies and world renown organisations puts us within arm's reach of the greatest minds in this world; and it is our fundamental nature to give and gain learning that has made us a force to reckon with. Our relationship with our clients and lineup of some of the most prestigious international awards we have been winning are a testimony to our capabilities and our commitment to good design.

 
$25,000+
 
$50 - $99 / hr
 
50 - 249
 Founded
2004
Show all +
Denver, CO
headquarters
  • 403 16th Street, Suite 301
    Denver, CO 80202
    United States
other locations
  • A29, First Floor, Block B1 Extn, Mohan Cooperative Industrial Estate
    New Delhi, DL 110044
    India
  • 602, Jay Krishna Complex, Opp. YRF Studios, Fun Republic Lane, Off Andheri Link Road, Andheri West
    Mumbai, MH 400053
    India
  • 8-2-120/76, Ground Floor, Plot No. 89, Road No. 2, Banjarahills
    Hyderabad, AP 500034
    India
  • 42/1, 2nd Floor, 4th Cross, Near CMH Road Metro Station, Indiranagar 1st Stage
    Bengaluru, KA 560038
    India

Portfolio

Key clients: 
We work with few of the most amazing people in this world, like...

Global Conglomerates: GE, Honeywell, Medtronic, Vantiv (now Worldpay), Adobe, AT&T, GSMA, Agility, Samsung etc,.

Leading Indian Businesses: Pidilite, State Bank of India, Hindustan Times, Telegraph, ZEE Entertainment, Geojit, Bajaj Finance, Religare Securities etc,.

Game changers: Zeta Interactive, Tata Classedge, Digital Fuel, Yourstory, Globetouch etc,.

IDBI Federal: Transforming a Legacy product

Introduction: IDBI Federal Life Insurance Co. is a three way joint-venture of IDBI Bank, an Indian development and commercial bank; Federal Bank, one of India’s leading private sector banks and Ageas, a multinational insurance giant based out of Europe.

The Challenge: Life insurance is still sold through agents, but people have also started applying online. Which means that we need to design for two kind of users: the ones who complete the entire journey online as well as those who are still adapting to the digital medium. Designing for different customer maturities is one of the key challenges in the insurance industry today.

The Solution: We decided to innovate our way through, guided by User insights. Analyzing user mindset while selecting a policy, we delivered:

  • Complete information about the policy in a transparent manner
  • View similar products with clear differentiators to help finalize...

Reliance Smart Money: Redefining Investment Category

Investment portals are dime a dozen. While most of them are highly transactional in nature allowing users to manage and transact, a few others provide very little value to online users allowing them only to view their portfolios online while managing the whole process offline. Reliance Smart Money was conceptualized as a groundbreaking, innovative and completely online solution that consumerizes complex investment decisions. The primary challenge for our design consulting team was to break free from existing patterns, re-imagine new and align all stakeholders through design manifestations.

Design Solution: On one hand, Reliance Smart Money's E-commerce like approach makes it extremely easy for users to compare and purchase investment products, while on the other, Robo Assist opens up a conversation interface that would guide its users through their digital journey. Our Design principles: "Simplified, Smarter, Valuable" were manifested throughout the User's...

Linchpin: Enterprise learning, made engaging and fun

Introduction: Linchpin app is a enterprise learning platform that makes the process of learning, engaging and fun.With ability to create, manage, track and administer, Linchpin app is a comprehensive platform for enterprises that want to make learning, a part of their culture.

The Challenge: Most of the enterprises have invested in a host of learning platforms and applications, however, the rate of adoption is very poor. While a few of the employees find them boring, a few other see it as another of several IT initiatives. When we looked at this problem from the point of view of the users, we heard a question very loud and clear: “What is in it that compels me to use it”?

The Solution: In order to gain deeper insight into the problem areas and propose solutions, we gathered for a two-day stakeholder workshop followed by secondary research. This led to insights that had the potential to tap into a few unmet needs:

  • ...

A' TreasureHunt: An Intelligence Marketplace

Introduction: Analyttica TreasureHunt is a U.S Patented experiential learning system for learning data analytics by solving real life problems. It is a pioneering product in its space; and something to this effect is being attempted for the very first time ever!

Since the platform aims to certify its users for the problems they solve in their courses, there was a clear need to ease user journeys, build in authenticity, demonstrate credibility and make the web based platform very robust.

Design Solution: Data analytics is complex; and for users who come here to learn, it could be overwhelming to see too much information at the very first time. We made progressive revelation thereby making the experience easy on users' minds.

Given that its users pursue this as a part time activity, there are clear indicators of users' journey in a timeline format.

In order to make the marketplace model successful, consolidated efforts...

Axis Direct: On a Mission to Demystify Investments

Introduction: Axis Bank is the third largest private sector bank in India and Axis Direct, its flagship investment platform. Axis Direct offers simplified solutions to trade in equity, derivatives, mutual funds and IPOs in Indian share market. Think Design worked with Axis Bank to strategise, reposition and redefine its Next generation Axis Direct platform.

User Centered Approach: A new user segment emerged and it was the highest growing segment: the "new to investment user". This called for a ground breaking approach to menu structure and terminology. It called for a massive effort in the lines of developing and deploying educational content.

Design Activities: UX Strategy and design that involved insight and strategy workshops, competitive positioning, desk research, content strategy and Information Architecture, visual branding and communication, front end development and implementation support.

...

Kryptographe: A pioneering Cryptocurrency app

Introduction: KryptoGraphe is the first Crypto Portfolio App that integrates with your crypto exchange accounts and auto-syncs your portfolio, so that you don't have to manually enter all your transaction details. 20 crypto exchanges are integrated with KryptoGraphe already.

The Challenge: Conceptualizing and creating an award winning app from scratch doesn't come easy. When we started, what seemed to be a simple mobile app with API integrations actually ended up becoming visual branding challenge in addition to ui ux design challenge. Firstly, the concept of brand, color and stance needed to be determined appropriately... we wanted to stay away from the approach of making it belong in finance or banking category.

The Solution: We chose unconventional colors and typography for our work and it took a few iterations to convince ourselves and the stakeholders about it. From the ui ux design standpoint, we were looking...

Playablo: Learning through Gamification

With the rise in online educational applications, parents and children are constantly in pressure to push their boundaries. While most of the apps provide necessary content through functionally relevant apps, they do not provide the much need fun factor that keeps the students engaged. Most of the current apps also severely fall short of parents’ expectations in terms of tracking their children’s progress using these apps, thereby leaving a huge gap between what they needed and what is.

The Solution

Think Design was instrumental in extracting stakeholder insights and giving shape to those ideas while enriching them. A two day workshop resulted in articulation of the model and positioning of the app; a sweet spot that lies at the intersection of seriousness of curriculum and fun of gamification. 

Achievements

Android User Rating: 4.5. Appstore rating: 5.0. Winner of Edtech Review Award 2018. Finalist, CII Design Excellence Award 2016

...

FiGO: Roaming with no strings attached

A new opportunity in the context of data roaming was identified and proposed by the Globetouch team. As UX Practitioners, Think Design’s role was to tangibilize this idea into a seamless, usable and delightful product that is mature from the day it would be launched.

FiGO is now available in select countries in Asia while carrier partners are being identified in other countries. The app received two international awards:

Creativepool People's Choice award 2017

Good Design Award 2017

Figo App Website

Android App

Case Study page

 

One app: Better UX through Integration

Being one of the largest financial services company in India and with a very strong on-ground personnel to disburse loans and maintain relationships, Bajaj Finserv faced a tricky challenge: Over a period, the company developed and managed 50+ apps that are independent of each other. A front end sales person would normally use 17-20 such apps to carry out his day to day professional tasks. In this context, Think Design was asked to integrate them and pave way for superior user experience.

Through UCD processes, our teams tied each of the offerings/ initiatives to user goals, needs and aspirations to come up with a model that could meaningfully integrate several apps into one and providing additional value on top of it. As a result, a new app was born and it became a platform that integrated 17 related apps that would be commonly used by most of the personnel in their day to day duties.

...

Think Design: New Identity

Think Design's New Identity: We have a new identity. Here's the reason why:

We started Think Design 15 years ago with a mission to power Design with Thought leadership. Our old identity truly reflected this by incorporating our ideology through a typographic logo. It’s now time to change our logo because the world has changed… and so have we.

We believe that we are now in a world where thinking and design have to work concurrently; forming an intersection of thoughts and actions producing infinite possibilities and incredible results. Being at the helm of this movement, we find it natural to embody the same in our identity.

 

Website: https://think.design

Reviews

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Website Redesign for Insurance Corporation

"Design is their strength, and they clearly demonstrated those skills with this project."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2016 - July 2017
Project summary: 

After a discovery phase, Think Design created wireframes and developed a new corporate website.

The Reviewer
 
1,001-5,000 Employees
 
Mumbai, India
Senior Marketing Head, Insurance Company
 
Verified
The Review
Feedback summary: 

The website Think Design developed was responsive and impressed executives. The team was hands-on, conducting discussions in person and online to expedite the development process. Their ability to design interactive features was impressive.

BACKGROUND

Please describe your company and your position there.

I am the senior marketing manager of a life insurance company based in India. I am responsible for digital marketing and corporate website management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Think Design?

We hired Think Design to revamp our entire corporate website.

What were your goals for this project?

We wanted to move our website from a static, informational site to an e-commerce site since we were introducing new online products and services. We wanted to increase our new product purchases and increase our online renewals.

SOLUTION

How did you select this vendor?

We sent out an RFP and invited five design agencies to submit their proposals. We shortlisted two agencies in phase one and then, awarded the project to Think Design based on their previous great design work and experience in our industry.

Describe the project in detail. 

Think Design first conducted a discovery phase and a workshop with relevant stakeholders. After understanding our requirements, they presented three design options. We shortlisted one option, and they proceeded to the wireframe stage. We started development and followed an agile development process.

What was the team composition?

We worked with a UI/UX expert for the initial workshop. After that, we worked with one project manager and a team of two UI/UX designers on the rest of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new website was clean, lively, and fun, in an otherwise dull industry. Our management committee was impressed with the new design, and our team was lauded for our efforts.

How effective was the workflow between your team and theirs?

Our interactions with them were smooth and easy. Since the agency was based in the same city, they came to our office for face-to-face meetings. We relied on Google Docs and email for our communication.

What did you find most impressive about this company?

They mentioned at the start that design is their strength, and they clearly demonstrated those skills with this project. The team is responsive, flexible, open to new ideas. They always came up with creative solutions.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Design for Indian Analytics Training & Solutions Company

"The team doesn’t just deliver products, they create value by holding their performance to high internal standards."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. - Sept. 2016
Project summary: 

Think Design designed the UX/UI for an advanced analytics platform. The solution launched with both B2B and B2C segments. The team coded in Java and React to build statistical layers that interact with Python.

The Reviewer
 
11-50 Employees
 
Bangalore, India
Satyamoy Chatterjee
SVP of Client Solutions, Analyttica Datalab Inc
 
Verified
The Review
Feedback summary: 

The solution secured new B2B partners and 2,400 B2C users across 40 countries. Conversion rates also exceeded the market average. The UX/UI design was robust and simple, and earned a prestigious international award. Think Design was always timely and had a flexible approach to collaboration.

BACKGROUND

Introduce your business and what you do there.

I’m the senior VP and head of the client solutions group at Analyttica Datalab, a U.S.-based company with a subsidiary in Bangalore, India. We do data analytics, machine learning, and AI for different industry verticals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Think Design?

We needed a partner to consult the technology architecture for a solution idea in the data science and analytics domain space. We also wanted a UI/UX partner who could design the entire frontend.

SOLUTION

What was the scope of their involvement?

Think Design created the wireframes after we spent time discussing and whiteboarding the solution, a technology-enabled advanced analytics platform that runs on Java and React. We collaborated on the ideations and their team did revisions based on our feedback. Think Design also designed the UI/UX, for which we have a U.S. patent.

The solution had two B2B and B2C segments. The former was for individuals while the latter served companies to scale employees companywide. The platform has a statistical layer and can handshake with Python, among other tools, to statistically align. We then went to market with the flagship offering–which focused on solutions for repeating problems–as an analytics trading solution.

What is the team composition?

My main point of contact was the senior design head, who worked with four designers behind the scenes.

How did you come to work with Think Design?

We evaluated a few companies that could understand the concept, read our minds, and then execute the design. We then reviewed Think Design’s workflows, solution model, and portfolio. They met our needs and seemed to be flexible in approach. The team supplied a proof of concept and we gave them a three-week delivery timeline for it, which they met. We then proceeded with the engagement.

How much have you invested with them?

We spent $100,000.

What is the status of this engagement?

We worked with them between March–September 2016. Since September, they've assisted us on an intermittent basis. Think Design is still our UI/UX partner for new requests.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were delighted with the final results. The design won an Australian award; both the UX and UI were robust and simple. The solution gained 2,400 international B2C registrations in four months. We had a 17% conversion rate – which is about 14.5% higher than the market rate – and 76% of registrants enrolled in a course. Nearly three months after launch, we signed a client that used the solution to upscale 300 associates. We also partnered with a 2,500-member company that will use our product. In total, users represented 40 different countries and intuitively appreciated the product’s value.

How did Think Design perform from a project management standpoint?

The team worked exceptionally hard, often past normal business hours. Think Design exceeded expectations for hiring a passionate design team and managing resources. We worked in-person three times a week because communication tools were ineffective. Think Design used Excel to track progress and PowerPoint for presentations, whiteboarding, flipping, charting for storyboards.

What did you find most impressive about them?

The team doesn’t just deliver products; they create value by holding their performance to high internal standards. Occasionally, the team redid their own work because they weren’t satisfied with the initial results. That attitude was part of the company culture.

Are there any areas they could improve?

While scheduling is always imperfect, they could have done more planning. Think Design could have created a more collaborative environment to make planning more effective.

Do you have any advice for potential customers?

I recommend them for companies that need UX design. Prospective clients should research Think Design’s past work and request a proof of concept to build a good relationship between teams. Although in-person communication isn’t always needed, it helps the partnership.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Deliverables were on time, but they could’ve scheduled and planned meetings better.
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    The work was very high quality.
  • 5.0 NPS
    Willing to refer

Linchpin Learning Management System Development

"ThinkDesign took ownership of designing a well thought out product for us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

ThinkDesign created a turnkey learning management system for enterprise needs. Their main goal was to create a system that was easy-to-use and that could be managed by non-IT users. 

The Reviewer
 
1001-10,000 Employees
 
Nashville, Tennessee
EVP, Technology Company
 
Verified
The Review
Feedback summary: 

The effort was very successful and helped to drive internal changes. They worked well together and were available both in person and on the telephone. The ultimate project was well-designed and was pushed to completion by the team.

BACKGROUND

Please describe your company and your position there.

I oversee Operations at an IT Services company focused entirely on assisting healthcare companies in the US. 

OPPORTUNITY / CHALLENGE

For what reason(s) did your company hire Think Design?

We were designing a Learning Management System that was better suited towards enterprise needs. We wanted something that could help us internally while still being a useful tool for others.

What were your goals for this project?

We wanted to come up with an app that would be easy to use, easy to add content to, easy to use off the web and on mobile device. It also had to be easy for the HR team to monitor progress on and to create rules that would help auto assign content at set durations for new entrants to the organisation based on seniority and role.

SOLUTION

How did you select this vendor?

They were referred by a friend who was running another organisation.

Describe the project in detail.

We hired ThinkDesign to create a complete turnkey solution. They designed a solution and iterated it several times with mock-ups to keep things simple. Finally, they created the visual design and converted it to HTML for us to develop upon further. And also to create the complementary website for us.

What was the team composition?

There were 3 members from ThinkDesign we were interacting with. Mahesh Marath [Head of Design, ThinkDesign] was leading the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had tremendous success with this effort. Not only was the product visually appealing, it was designed well enough for us to internally drive a change with far less resistance than we have had with other such changes.

How effective was the workflow between your team and theirs?

We had an easy workflow together. Since we were both based in Bangalore, Mahesh and team would visit us often. We would also get on calls to discuss when needed.

What did you find most impressive about this company?

ThinkDesign took ownership of designing a well thought out product for us. They did not make us dictate to them the whole way. They led from the start and kept things going in the right sequence and at an appropriate pace.

Are there any areas for improvement?

They lack industry subject matter experts. So the effort is intensive up front to get them up to speed on the product, the issues at hand, how the workflow is in the particular dept, etc.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer