What was the scope of their involvement?
Think Company created designed the UI/UX and established a framework for a business management platform.
They took a full look at how users were experiencing the system, what work they were trying to accomplish, the workflows they were going through in order to do that, where the frustrations were and what was working well among other things.
With that, we came up with a lot of new ideas around what the experience should be like, what the paradigm is for how people use this, and how can we introduce it without giving too much from a change management perspective and without frustrating users. It is totally new and different and really hard for existing users to make that transition.
At that same time, we wanted to make it as modern and user-friendly as possible and have them provide us with a framework that would allow us to continue to add features and build the solution overtime without going down the same track of making a really crowded, jumbled, and cluttered experience.
It was a lot about information gathering from various stakeholders. They met with our product people, they met with our salespeople and a number of clients. We h identified a range of clients, different sizes, different levels of sophistication, different tenures with the product, and not only engaged with them to ask them questions about their experience, but they also observed their usage firsthand. That process informed everything we did afterward.
They created a comprehensive solution. It started with ideas and then evolved into wireframes. Ultimately, it was a full system for managing UI, so we could give the end product to our engineers and have them have a toolkit that they could use for ongoing UI complete with icons, workflows, and tools to manage those.
What is the team composition?
Over the course of the project, we worked with at least a half dozen people. They had a really broad range of skillsets working on this. There was a project manager, there were graphic designers, there were people who had expertise in workflow, but there were also people who had expertise in just day gathering and observing users and collecting the information that would inform decisions.
How did you come to work with Think Company?
Both businesses are based in Philadelphia and we learned about them through the Philadelphia tech community. We did an RFP, scoped the work that we needed to have done, and we did an assessment of a few different vendor partners. Think was unanimously the group that we felt the most excited about working with.
How much have you invested in them?
We spent between $100,000–$150,000.
What is the status of this engagement?
We worked on this effort from July–December 2014.