THIEL

BACKGROUND

Please describe your company and position.

I am the Owner and Wealth Management Advisor of Grey Owl Investment Group

Describe what your company does in a single sentence.

We are a wealth managment and financial planning firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire THIEL to accomplish?

• Create a brand/company name
• Create a story behind the brand
• Design a logo

SOLUTION

How did you find THIEL?

Referral

Why did you select THIEL over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from THIEL were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I’m Mark Riebesehl, owner and Wealth Management Advisor at Grey Owl Investment Group. I founded GOIG to create a truly independent investment firm, free from the constraints of big institutions, and focused on a personalized, forward-thinking approach to wealth management. As I took this leap, I knew that building a strong brand identity was essential—not just for credibility, but to communicate our unique philosophy to the right audience.
When launching Grey Owl Investment Group, I needed a partner who could do more than just design a logo—I needed a firm that could help me define and articulate the brand itself. My goal was to create a brand that reflected my 360-degree view of the market, my passion for educating clients, and my ability to uncover emerging investment opportunities. I wanted something truly distinctive in an industry that often feels stuck in a sea of sameness.
I interviewed several agencies, but THIEL immediately stood out. While other firms pitched generic financial branding concepts, THIEL took the time to understand what makes Grey Owl Investment Group different. Their Focused Creativity process was thorough and strategic, uncovering the essence of my approach—an advisor who not only navigates the market with foresight but empowers clients through education. From there, THIEL led the entire brand development process, including:
• Brand Strategy & Positioning: Defining the core messaging and brand voice.
• Naming & Identity: Developing the Grey Owl name to reflect wisdom, foresight, and a commitment to uncovering opportunities.
• Logo & Visual Identity: Designing a bold, sophisticated brand mark that represents our approach.
• Brand Story & Messaging Framework: Crafting language that communicates our value proposition clearly and consistently.
I worked closely with THIEL’s team, including brand strategists, designers, and copywriters. Their collaborative approach ensured that every aspect of the brand was aligned with my vision.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcome? I was completely blown away. THIEL didn’t just create a brand—they built a foundation that positions Grey Owl Investment Group for long-term success. The new branding has given me a confident, professional presence that resonates with the right clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The process was seamless—THIEL kept everything on track, met deadlines, and truly felt like an extension of my own team. They balanced strategy and creativity in a way that made decision-making easy.

What was your primary form of communication with THIEL?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

THIEL’s ability to think beyond aesthetics. They understand branding as a business tool, ensuring that every element serves a purpose. They turned what could have been an ordinary financial firm into something extraordinary.

Are there any areas for improvement or something THIEL could have done differently?

Honestly, I wouldn’t change a thing. They delivered beyond my expectations.