THIEL

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Director of a plastic lumber firm. We use recycled plastic to create lumber profiles that are used in outdoor applications where customers need strength, durability and aesthetics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire THIEL?

Our company had grown by acquisition and we needed a new corporate website to tie our companies together. The current corporate site was also outdated and required an overhaul. We hired Thiel to develop a new corporate site that accurately presented our integrated company and brand, as well as copywriting services for the site.

What were your goals for this project?

Our goal was to have a site that amplified our company and brand message. We wanted to take the best of our previous sites and merging them in a way that made it very clear who we are, what we do and how we're differentiated from our competition. We have a very high amount of inbound leads from our site each month and it was important that the SEO that drove those leads was maintained or even improved.

SOLUTION

How did you select THIEL?

We searched for top firms in our area and came across Thiel. We interviewed and got proposals from three different agencies. We felt that Thiel's proposal was the closest to meeting our requirements and their team the best suited to partner with. We also liked their strategic approach and integration of UX into the site build.

Describe the project in detail.

Our site was built on WordPress. We had a kick-off meeting where we discussed site goals and shared sites we inspired to be like. This kicked off weekly meetings where we discussed site functionality and UI/UX. Once the site design was finalized, it went to development and launch.

What was the team composition?

We worked with three people directly. We worked with an account executive, head of digital strategy and UI/UX developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We recently launched our site and have received incredibly positive feedback from all layers of our organization. We're still evaluating our analytics, but so far have seen stable traffic, which is incredible considering it's a brand new domain with no equity. The site did an incredible job of blending our companies together and touting the strengths of each former site and company.

How effective was the workflow between your team and theirs?

We had weekly meetings and communicated via email during the week. They were very responsive to our emails and additional questions throughout the week.

What did you find most impressive about this company?

The team has a very strategic and creative approach, which was rare and I was very impressed. They were able to take our loft, aspirational goals for a site and make it a reality. The site was not only beautiful but was also built with SEO and UI at its core.

Are there any areas for improvement?

I don't believe so. There were a few minor glitches after the site launched, but they were very responsive in fixing.