theObservatory

BACKGROUND

Please describe your company and your position there.

I am the director of Worxwell Innovation, an industrial design consultancy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire theObservatory?

The research was a part of the development process for an electric 3 wheeler. theObservatory's role in the project was to identify the reasons for reluctance of drivers to purchase electric 3 wheelers despite government subsidies and to propose solutions

SOLUTION

How did you select this vendor and what were the deciding factors?

From our previous work experiences

Describe the project in detail and walk through the stages of the project.

The project included secondary research, Driver interviews in different cities, Body storming and ergonomics study. Data from these was analyzed and a list of desired and essential features was made for incorporation in the design brief.

How many resources from the vendor's team worked with you, and what were their positions?

2, Senior researcher, intern

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Cannot be shared

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

Their clarity of thought, organized research method, and analytical skills were impressive.

Are there any areas for improvement or something they could have done differently?

no