Ideas Made Mobile
TheAppLabb is a Toronto based mobile innovation company focused on strategy, design and development of exceptional apps that create impact and drive business outcomes. TheAppLabb's SaaS based platforms provide built-in intelligence and scalability to help retailers, consumer goods companies, healthcare companies etc. transform their digital journey. Over 13 years, TheAppLabb has built more than 500 apps with their passion and expertise in technology helping businesses master their domain and mark themselves as leaders of the future.
We are a full stack mobile app development company that provides user-centric design and engineering services as well as pre-built mobile solutions to industries such as:
- Retail & Grocery
- Healthcare
- On-demand services
- Real Estate for Agents and Developers
- Edutech
- Event Management
- Service Apps for Delivery Services, Taxi/Transportation
- Travel and Entertainment
- Restaurants
Our clients include Unilever, Dell and Samsung.
headquarters
other locations
Focus
Portfolio
TheAppLabb has developed mobile apps for top brands such as Unilever, Samsung, Dell, Electrolux, Frigidaire, RBC, Hudson’s Bay, Teknion, Toronto International Film Festival, Canadian International Auto Show, Rapala, Park N Fly, Banff World Media Festival, Ontario Real Estate Association, etc.
Mental Health App
Get A-Head is a mental health platform focusing on enhancing the experience of counselors-in-training, and the supervising counselor. From our perspective, key driving forces was to create an app which would disrupt the traditional way that supervision occurs, offering increased exposure to clients, greater feedback from supervisors, and increased access points for users
Pizza Forno
- Mobile App Design & Development
Park N Fly
SOLUTION
The app allows customers to reserve parking spots at any of the Park N Fly locations across Canada, along with ability to pay, extend stay and gather and redeem rewards points.
SERVICES
- UX Design
- UI Design
- Development
- Native iOS
- Native Android
Hudson's Bay Company
Are you getting married? Buying a new house? Having a baby? With any one of these milestones, a gift registry is usually involved.
At the Hudson Bay Company (HBC) creating a gift registry was a manual process. Their clients would registered, get an appointment to come to the store and use a gift registry gun to register their items. The client would need to add one item at a time. Going department by department and floor to floor.
TheAppLabb, presents customers a gift registry that allows them to create and manage their favourite brands 24/7 with exclusive offers, events, and access to hundreds of brands they enjoy!
Buro
SOLUTION
The app allows users to rent products to each other.
SERVICES
- UX Design
- UI Design
- Development
- Native iOS <
- Native Android <
- Backend <
Rapala
Rapala is a speciality sports fishermen’s store, crafting high quality, lures since the 1930s.
In a hyper-connected world, a great product isn’t enough anymore. Rapala understood that if they wanted a lifetime customer, they needed to win their loyalty be apart of their fishing experiences. experiences.
The Rapala Mobile App was born – personal outfitter, to teach their customers how to become better anglers in all water depths and weather conditions to catch almost any type of fish!
The mobile strategy increased: engagement, customer lifetime value and brand loyalty.
Rapala was able to turn their customers into brand advocates!
*This app was designed under the strict Canadian pro-fisherman guidelines.
The Canada Beef Inc.
Do you ever find yourself over cooking your beef? Maybe left your hamburgers on the BBQ for to long and they now resemble hockey pucks. Perhaps your enteraining your entire family and you buy an expensive roast. Cooking it with the wrong ingredients can turn your beautiful roast into an underwhelming piece of meat!
The Canada Beef Inc. was looking to provide a better experience for Canadian consumers. As an independent national organization representing the research, marketing and promotion of the Canadian cattle and beef industry worldwide, they were looking for an ultimate pocket guide to buying, cooking and enjoying Canadian beef!
The Roundup™ App was created to teach consumers about beef. The different cuts and where it comes from. How to best season the meat to give it maximum flavour, different cooking styles, recipes and tips.
Samsung
How do you improve employee productivity across several countries in multiple divisions? You gamify them!
As a leader in innovation over the past 70 years, Samsung was looking for a way to train their diverse and large electronics workforce. They needed to be kept up to date on new product launches and product features.
For their merchandising team, they needed a way to keep for keep a consistant look throughout all their stores worldwide.
TheAppLabb created a training app just for them. Working with an agency, TheAppLabb was the technology partner in this project.
We created an app that was rich in gamification features. Leaderboard to show who the top performers were and the points they had reached. This encouraged healthy competition amounst teammates, ultimately improving productivity amoungst a disperse workforce.
Dial a Bottle
SOLUTION
The app allows users to browse and order alcoholic beverages which are delivered same day.
SERVICES
- UX Design
- UI Design
- Development
- Native iOS <
- Native Android <
- Backend <
Teknion
The app helps the client to get real-time feedback on their floorplans to enhance the workplace experience
SERVICES
- UX Design
- UI Design
- Development
- Native Windows (Touchscreen) <
- Backend <
RBC
Kia
TEAM’D
The Team’d app is a brilliant concept that brings attention to a small but recognizable niche of pick up sports. Created with the intention of bringing local athletes together, Team’d is a location based mobile app solution that gives everyday athletes the ability to form teams on the go. Essentially, Team’d modernizes the way pickup sports and other group activities are organized.
BANFF WORLD MEDIA FESTIVAL
For over 30 years the Banff World Media Festival has been bringing together executives from around the media world to the Canadian Rockies, providing an intimate space where members of a dynamic industry could network. The 2013 Banff World Media Festival app was a mobile solution that engaged exhibitors and participants before and during the Banff World Media Festival.
42 SPORTS APP
42 Sports is a mobile app that allows sports fans to interact directly with other fans, athletes, sports experts in real time. The foundation for the app was set from the beginning with the devotion to sports engagement and the inspiration of a particular historic sports figure.
URBERY
Urbery, a same day grocery & alcohol delivery platform based in Toronto, is reinventing the grocery shopping experience by providing a front door grocery delivery service allowing customers to shop over 7,000 items from their phone. Urbery is available as both a web and iOS app that uses crowdsourced personal grocery shopper experts making one less errand for users who are not fans of crowded grocery store aisles.
Ontario Real Estate Association
Toolbox
Grideo
MyGreat Chatbot
Dealer F.X.
Ontario Volleyball Association
Hub
PSP
ELAD
Syste los
Change
Emerald City
EMERALD CITY CONDOS | ELAD
VIRTUAL REALITY & TOUCHSCREEN APP
PROBLEM
The client faced the challenge of enabling their customers to visualize the condos and all the upgrades and layout options available for their unbuilt condos without bearing the cost of building physical demo units
SOLUTION
Using TheRealtyApp solution, TheAppLabb created a 3D touchscreen app and a Virtual Reality App for Oculus Rift and Google Cardboard. Potential buyers walked into the sales office and got an immersive experience of the condo layout using the 3D touchscreen as well as Virtual Reality glasses. The buyers were also able to customize the condos by changing furniture/appliances, wall colour, flooring options, cabinetry etc. The buyers walked away with Google cardboard, which they used to help their family members who did not come to the sales office to experience the condo as well as the customizations made to the unit by the buyer.
BENEFITS
- Eliminated cost of building physical demo units
- Showcased unbuilt condos with immersive 3D & VR experiences to potential buyers
- Engaged not just the buyer, but their family as well resulting in faster buying process
- Helped better upsell upgrade options
Electrolux and Frigidaire
The iPad app was created to deliver specific product knowledge courses & exams in store to sales reps & staff.
Features
• Courses
• Exams
• Registration
• iPad Admin
• Syncing
• CMS to create & manage courses
• French version
Technologies
XCODE IOS Development, IOS 4.2
Dell
SOLUTION
‘Play the Service Challenge’ app provides sales agents at Dell Canada a way to compete in a trivia game to improve product knowledge, and boost their motivation via gamification.
BENEFITS
- Motivates employees to train.
- Increase in overall sales performance.
PLATFORMS
- Android
SERVICES
- UX Design
- UI Design
- Android App Development
- Backend App Development
- QA
Gift Jeenie
Your wish is my command!
Only if life was that easy. It is now with the Gift Jeenie mobile app.
Do you ever get stuck thinking about what to buy someone? The Gift Jeenie now makes it easy for you to do just that.
Gift Jeenie is a social gifting app aimed to change the way people send and receive gifts. Using the wish list feature, the tool alerts your loved ones exactly what you want. Gift Jeenie takes the guess work out of gifting.
Buy the perfect gift everytime!
LocaWoka
In a connected world, we seem to be working longer hours even more then before. Being so focused on our careers and everything else, life throws at you, even taking care of small tasks at home may seem like an impossible achievement.
That's how Locawoka came to be! Locawoka is an on demand, community based, task management platform.
You can outsource your errands to reliable people in your community who are looking to make extra money.
It's a perfect win-win for everyone. Need housekeeping services, laundry to be folded, a dog walker or handyman services – pretty much any service you're looking to outsource, you'll be able find someone to help you.
Locawoka is primarily based in Aurora and Downtown Toronto.
Reviews
the project
App Development for Beverage Delivery Franchise
"They have an excellent team strategy and manage time well."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Owner of Dial a Bottle a beer and liquor delivery franchise throighout Canada.
For what projects/services did your company hire TheAppLabb?
We use TheAppLabb for ongoing SEO as well as our App build and also ongoing web developement.
What were your goals for this project?
More market share.
How did you select this vendor?
Referral from an I.T. friend.
Describe the project in detail.
Building of our App start to finish including App change requests from on of our marketing partners. Current website updates and seo for maximum ranking of various keywords.
What was the team composition?
They have an excellent team strategy and manage time well.
Can you share any outcomes from the project that demonstrate progress or success?
App is currently over 23,000 orders in one year. Website is ranking better every month and soon we will have online ordering on the website.
How effective was the workflow between your team and theirs?
Effective workflow. In house meetings and phone/computer strategy meetings
What did you find most impressive about this company?
Ability to pay weekly on a minimal budget.
Are there any areas for improvement?
Everything could be done faster but at the current budget level I am ok with the current results. Always wanting more.
the project
Mobile App Development for Airport Parking Provider
"They delivered on what our expectations were."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work for a national airport parking provider.
What challenge were you trying to address with The AppLabb?
We were developing a consumer-facing native mobile app for our business. The app ran on iOS and Android.
What was the scope of their involvement?
Our team provided the objectives, user experience, and functionalities we wanted for the mobile app. We also provided them with information on our user base, as in what type of traveler was using the service. However, they developed the wireframes and a prototype of the app. They also determined the scope of the project by mapping out each functionality.
It was developed concurrently in each of the native environments (iOS and Android). The app allowed users to make a parking spot reservation. Consumers could park and pick up their vehicle from the app using a geofencing system. They did not have to come into the office or contact us.
What is the team composition?
We worked with Kundan (CEO, The AppLabb) and his team.
How did you come to work with The AppLabb?
We went through an RFP process, shortlisting a number of developers. We thought they were nimble and provided the best value in terms of output and cost. Our company needed a more boutique-style developer, which is what they were offering. After the interview process, we felt they were the right fit for us.
What is the status of this engagement?
The project began in October 2016 and ended in early 2019. We’ve paused the development process to get more data, and we’ll reinvest in the app later.
What evidence can you share that demonstrates the impact of the engagement?
They delivered on what our expectations were. The app functions according to what was intended. The app has received positive feedback.
How did The AppLabb perform from a project management standpoint?
They were good at meeting deadlines and used Jira to communicate.
What did you find most impressive about them?
From a leadership perspective, I found that they were easily accessible. Kundan (CEO, TheAppLabb) still made time to be part of the project, which was refreshing. I’m sure he has many different projects, so I was appreciative of that. That’s the core strength of their organization.
Are there any areas they could improve?
No, not really.
Do you have any advice for potential customers?
Companies should have a clear scope and understanding going into the project.
the project
Software Development for Entrepreneur Platform
"They truly cared about what we were doing and were very reliable as a key partner."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I founded eQuo in 2018 as a platform built for entrepreneurs, investors and lenders to connect with one another, based on qualified data and mutually aligned interests and criteria. eQuo creates a unique global marketplace connecting entrepreneurs, talent and investors to the resources they need, when they need them. eQuo is the first distributed marketplace that allows resources to be aligned so entrepreneurs and stakeholders can connect efficiently and productively to the financial capital, human capital, knowledge, customers, technology or other resources they need within the ecosystem. How? Investors and lenders receive pre-qualified leads that decrease the fire hose of applicants who don’t meet the general qualification factors required for consideration.
For what projects/services did your company hire TheAppLabb?
To build the software platform, assist with the development of the algorithms and AI and to help build the tech stack and related functions.
What were your goals for this project?
To create a platform capable of generating our Alpha of 10,000 users and able to scale beyond hundreds of thousands of users. To also have a working platform that was able to have unique IP in our core matching criteria through data tagging and AI.
How did you select this vendor?
There was a tender where we evaluated five companies, including theAppLabb. After initial presentations and several meetings, their team had the deepest understanding of the project, our purpose and how to complete the project.
Kundan was also very well connected to the target market we were addressing and was extremely helpful in working toward setting up meetings and opening doors for partnerships. The team was incredibly passionate about what we were doing and was the clear winner.
Describe the project and the services they provided in detail.
Everything from project management, design, UI/UX and front and back end tech services. Additionally, they were very good collaborating in the development of the project, prioritizing and helping lead the articulation of the features and documentation.
What was the team composition?
A variety of people including project management, strategy, design, and technical services. All together there were up to ten people working on the development at any given time.
Can you share any information that demonstrates the impact that this project has had on your business?
They have been a tremendous partner who have worked through difficulties collaboratively as well as assisting the team through coaching and mentorship. All in all, they were responsible for many key partner meetings with sponsors, investors and community builders.
How was project management arranged and how effective was it?
Very good with documentation and an effective use of key software such as invision and slack for questions and feedback.
What did you find most impressive about this company?
Their passion for our business and how they over-reached in working side by side with us to realize our vision. They were part of our team, not a vendor. They truly cared about what we were doing and were very reliable as a key partner.
Are there any areas for improvement?
There are always areas for improvement, in their team and ours. We always talked through it and found a plan that worked for everyone.
the project
Mobile App Re-Development for Winery Touring App
“TheAppLabb goes the extra mile to make sure we get what we need when we need it.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the CEO of Oeno. We are a tech operation that provides wine and beer country tour services combined with payment processing capabilities.
What challenge were you trying to address with TheAppLabb?
We started this app about four and a half years ago and were met with more success than we were qualified to handle. We took the app offline and we needed some pros to come in and give it a facelift.
What was the scope of their involvement?
TheAppLabb redeveloped a mobile app for us. Their team also consulted on our ideas and formats, including on our UX design and coding. Our team provided the majority of the mockups and wireframes. We originally had only an iOS app but plan on releasing a cross-platform app. Eventually, we plan on migrating the platform to a web app.
The app contains profiles on the different wineries in the area where users could go and learn about each winery. Users can see which wineries are closest to them using geolocation and how far away they are to decide where to go. The app also allows users to make purchases at festivals and wineries.
What is the team composition?
I had one main point of contact at TheAppLabb.
How did you come to work with TheAppLabb?
A partner of mine was familiar with TheAppLabb and brought them to the table.
How much have you invested with them?
We have invested between $25,000–$30,000.
What is the status of this engagement?
Our ongoing engagement began in August 2017.
What evidence can you share that demonstrates the impact of the engagement?
While the app is still in development, I’m happy with the work TheAppLabb has done so far. We often dump very aggressive timelines on these guys and they work their fingers to the bone to make sure they don’t let us down. And to this day, they haven’t.
How did TheAppLabb perform from a project management standpoint?
Everything has been pretty good. We primarily communicate through email. I’m lucky that I live an hour away from their office, so if there’s a fire burning or a new initiative, I get up there to meet them face to face. We get in front of our blackboard and we map out everything.
What did you find most impressive about them?
TheAppLabb goes the extra mile to make sure we get what we need when we need it. Their work ethic impressed us. They also have impressive after-sales service. When we have an important life event, these guys are always available and make sure we have support.
Are there any areas they could improve?
No, I don’t have any complaints.
Do you have any advice for potential customers?
In this sector, you need to understand your capabilities and your direction. Understanding how these companies work, their rates and structure before you go in for initial meetings is helpful.
the project
User Research and Design for Brokerage Platform
“They really sought to add value beyond our initial scope rather than being just a service provider.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of a digital real estate company that’s reinventing the way individuals find their dream homes. We’re focused on working to broker new sales opportunities with real estate developers as well as other high-profile property launches at a fraction of the cost by using technology.
What challenge were you trying to address with TheAppLabb?
We engaged TheAppLabb to reconfigure the frontend of our MVP mobile application, looking at its UI/UX capabilities to facilitate the end user experience. Since we wanted to expand our offering from pre-construction to include rental and resale opportunities, we also needed support with market research.
What was the scope of their involvement?
TheAppLabb initially helped us build out and expand our app’s service lines by conducting extensive market research. We needed to understand how to best position our solution to reach the appropriate target audience, which involved defining who our customers were, understanding what mattered to them, and identifying our end users’ pain points during the pre-construction sales process.
In addition to assessing the marketplace, they performed surveys and visited numerous sales offices to meet with property developers. They then presented their findings, detailing their recommendations for product features and UX capabilities. The team went through the same process to design the rental version of our app.
After going over their results, we relied on them to develop a UI design for our app. They created unique UI elements that would help our end users easily navigate the pre-construction transaction process. The final deliverables included an implementation roadmap, workflows, and UX elements for a new preconstruction app as well as assets for a new rental app.
What is the team composition?
Their lead UX consultant served as our main point of contact, but we also worked with a few business analysts and designers. There were about 4–5 resources dedicated to our project at any given time.
How did you come to work with TheAppLabb?
We found them through a referral. One of our board members had mentored the CEO beforehand and felt that it would be a good opportunity for us to work with them.
How much have you invested with them?
We spent between $25,000–$30,000 in total.
What is the status of this engagement?
The project lasted from November 2018–February 2019.
What evidence can you share that demonstrates the impact of the engagement?
TheAppLabb’s user story creation and market research have generated a lot of value beyond the initial scope. We now have a better understanding of who our customers are, which has helped us educate ourselves on some of the marketing we’re doing. Based on their information, we’ve defined our long-term marketing roadmap and are able to visualize our strategy, as well.
As for the UX/UI elements, Our backend team still has to create the service before we implement their deliverables, but we really liked the designs. They created several new features and provided a roadmap, which has helped us coordinate a development pipeline as we expand our solution.
How did TheAppLabb perform from a project management standpoint?
Overall, the documentation, communication cadence, and deliverables were great. However, they could’ve been more transparent during the week-over-week status reporting, and the actual communication was a bit long-winded. The team provided valid information, but having more conclusion-driven reports would’ve been helpful.
What did you find most impressive about them?
What set them apart was their commitment to going above and beyond. Even when we just gave them a small requirement, they would approach the task by applying their own experiences. They really sought to add value beyond our initial scope rather than being just a service provider.
Besides that, they had an agile team that was equally as adaptable as our own. We’re a startup, so things tend to change quickly, and we need a vendor that can keep up with us. TheAppLabb was able to remain flexible, helping us adjust and set new requirements wherever we saw fit.
Are there any areas they could improve?
While we liked their deliverables, they could’ve improved on some of their verbal communication. I was trying to create a single product team by having our developers and their resources work together consistently. However, we ran into some challenges because I always had to relay their messages to my team rather than them directly speaking to the relevant individual.
Focusing on how they treat their clients is key if they want to appeal to a mass market. Their current communication style is a bit robotic, which makes them feel more like an outsourced arm rather than an integrated part of our team. By engaging the human aspects of the project, they’d have a better experience relaying challenges, concerns, and week-over-week progress. It’s just one of the small things that one might expect from a larger shop, especially when considering long-term partnerships.
the project
App Dev for Gig Platform
"TheAppLabb provided a service beyond our expectations."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I co-founded a startup. It was a mobile app that facilitates local e-commerce transactions and connects people to various tasks. Those tasks range from tutoring services, maid and food delivery, restaurant reviews, and piano lessons.
If users found opportunities, they would apply, and the person who posted the task would pick whoever they felt was the right fit. After the job is completed, users leave reviews for each other.
What challenge were you trying to address with TheAppLabb?
We hired TheAppLabb to develop our mobile application.
What was the scope of their involvement?
My co-founder and I provided the requirements, the use cases, and vision, and then TheAppLabb team provided development and QA services. Their team developed our native iOS mobile application from scratch.
We wanted our own database structure that linked to the app. Their team provided all the work, but we offered our inputs at the final sign off.
What is the team composition?
Our primary contact was Kundan (Founder & CEO, TheAppLabb) who acted as our project manager. Their development team worked onshore and offshore. We also worked with one of their QA leads.
How did you come to work with TheAppLabb?
We were looking for a company close to Toronto. After looking at a variety of options, TheAppLabb came up with an excellent proposal.
How much have you invested with them?
We’ve spent $50,000 CAD (approximately $37,472 USD).
What is the status of this engagement?
We worked with TheAppLabb between January and August 2014.
What evidence can you share that demonstrates the impact of the engagement?
TheAppLabb provided a service beyond our expectations. A lot of hard work was put in by their team, and they met every deadline we set. The feedback was phenomenal, and we’re satisfied with what we received.
How did TheAppLabb perform from a project management standpoint?
We were dedicated to making sure the project management services were running smoothly. It was a pleasure to work with TheAppLabb’s accommodating team. A lot of situations went back and forth, and their team worked with us. They became part of our extended team.
They were upfront and approachable, making sure to communicate any challenges or issues. Their team was clear and transparent, which benefitted our business significantly. We knew the project was in good hands with TheAppLabb.
What did you find most impressive about them?
Their work speed and communication style were all impressive.
Are there any areas they could improve?
No, there are none that I can think of.
the project
App Dev of Prayer Time Platform
“They converted my vision to reality, accomplishing something that three other developers couldn’t.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of iMosque, a service that provides a congregational prayer calendar for mosques throughout Canada.
What challenge were you trying to address with TheAppLabb?
If someone wanted to pray at a mosque, they had to either call each mosque or go to their website to find the information. I needed a partner to build an app that would aggregate all that information into one location.
What was the scope of their involvement?
TheAppLabb started from scratch, building an iOS, Android, and web app. They used MySQL for the backend database to store all the information, Swift for the iOS app, C++ and Java for the Android app, and Ruby on Rails for the web app. We collaborated on the UX and design, iterating numerous versions of the general idea I had. They then built the wireframes and software requirements specifications docs, following my concept.
The app has a database of all the daily prayer times for the mosques that participate in our program. Users can access the app for free and know, within four seconds, where they can pray in congregation.
What is the team composition?
I mainly interact with the project manager, but I work with the developers when we review code.
How did you come to work with TheAppLabb?
This is my fourth attempt at building this app. None of my other partners delivered a viable product. I met TheAppLabb’s owner at a networking event, and they put together a plan for my project, so I hired them.
How much have you invested with them?
I’ve spent around $10,000–$50,000.
What is the status of this engagement?
Phase 1 lasted from February 2017–June 2018.
What evidence can you share that demonstrates the impact of the engagement?
They converted my vision to reality, accomplishing something that three other developers couldn’t. We aren’t live yet because I still want to add a few features, but our beta testers have given generally positive feedback. They can access prayer times all in one spot in a visually-appealing format.
How did TheAppLabb perform from a project management standpoint?
The communication wasn’t perfect, but it met expectations. We had to clearly set goals to avoid scope creep and other issues. We mainly used Jira and phone calls to communicate.
What did you find most impressive about them?
The owner is fantastic and makes sure his clients are happy. He ensured I got what we agreed on.
Are there any areas they could improve?
The project manager quit during the middle of the project, and the transition to the new one was a bit rough. They could’ve been better at more clearly walking us through their process. However, they went out of their way to make sure I was satisfied.
the project
Web Dev for Nursing Test App
"They were supportive and respectful of someone not familiar with tech terminology, work, and processes."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of a startup called MEL Nursing Review, with MEL being short for Modular Education Learning. My web app helps practical and registered nurses prepare for the NCLEX (official licensing exam).
What challenge were you trying to address with TheAppLabb?
I already had a solution in place, but it didn’t reach the standard I wanted; the concept hadn’t been executed correctly. I wanted a practice test that resembled the experience of the licensing exam as closely as possible.
What was the scope of their involvement?
While I initially wanted a mobile app, TheAppLabb ended up building a responsive website instead. They took me through the entire process, as I come from the academic world and not the tech world.
The site features three types of exams, and users have to achieve 100% on each before moving on to the next. The final test is closest to the actual licensing exam and uses a similar algorithm.
What is the team composition?
The person I initially coordinated with was nice, knowledgeable, and taught me a lot. Another team member took over the project after everything was built and helped me with troubleshooting and quality control.
How did you come to work with TheAppLabb?
I found them on a list of Top 10 Companies in Toronto for tech development. We considered two other companies, but I felt comfortable with Kundan (Founder and CEO, TheAppLabb) and his crew, including Chetan (Senior Product Manager, TheAppLabb), the programmers, and the UI designer.
How much have you invested with them?
The initial proposal was $50,000, but there was a $20,000 startup discount.
What is the status of this engagement?
We worked with TheAppLabb from May until August 2017. It took another year to attach the payment module and get it to work well. We’ve also made some other changes and tweaks.
What evidence can you share that demonstrates the impact of the engagement?
I haven’t yet launched, but I’ve beta tested with nursing students and received positive feedback. The platform is of excellent quality. Someone who runs a nursing job fair looked at it and was very pleased. I’m planning to open my brand to help nurses address anxiety and find jobs after graduation.
Kundan also suggested that I go to Founder Institute events to learn about the tech and business worlds; it was the best advice I could’ve received. From the first week there, I learned how to pivot toward and incorporate more things into my web app—namely, addressing the job recruitment process. This led me into a full rebrand as I decide how to help students from the time they’re in school preparing for exams to when they’re out looking for a job.
How did TheAppLabb perform from a project management standpoint?
Everyone from the finance person to the UI designer was accessible if I needed to talk. I could request to sit down with any of them, even without an appointment. I’m not sure whether other tech companies would have been this supportive. They answered everything I asked, which I liked because I was constantly unsure of myself.
What did you find most impressive about them?
They were supportive and respectful of someone not familiar with tech terminology, work, and processes. TheAppLabb treated me, an older client not intimately familiar with the tech world, in an exemplary way.
Are there any areas they could improve?
Codifying their processes and giving me something I could review for homework would've been good. It’s difficult to visualize all the steps from signing a proposal until the final delivery. This way, I would've known what things were going to look like, what wireframes were, and so on.
the project
Aumotated Valuation Software for Insurance Company
"Their creativity in delivering the project sets them apart."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are an insurance company and working on an automated valuation solution
For what projects/services did your company hire TheAppLabb?
Automation of valuation solution
What were your goals for this project?
To value a retail property within 4 hours
How did you select this vendor?
We went through an extensive process and app lab was identified as the best partner
Describe the project and the services they provided in detail.
It was an outsourced project so these guys were managing the project for us
What was the team composition?
We were a team of 12 to 16 people , business sme’s, project managers , business analyst , etc
Can you share any information that demonstrates the impact that this project has had on your business?
We were able to save 500 dollars for each valuation
How was project management arranged and how effective was it?
Effective as we were working in a scrum envr
What did you find most impressive about this company?
Their creativity in delivering the project sets them apart.
Are there any areas for improvement?
Nope
The app has received over 23,000 downloads and the website's rankings have improved. TheAppLabb establishes an effective workflow through time management and communication. The team is knowledgeable and talented.