TESSA Marketing & Technology is a digital marketing and technology agency in McLean, Virginia, building AI-powered revenue machines for businesses since 2012. We combine search engine optimization, paid search and custom web development with practical artificial intelligence, so every channel works together to bring in qualified leads and sales.
What we do:
Search Engine Optimization (SEO): local SEO, national and ecommerce SEO, technical SEO, content and link building
Generative Engine Optimization (GEO): visibility in Google AI Overviews, ChatGPT and other AI assistants
Search Engine Marketing: Google Ads management, paid social ads and conversion tracking
Custom website design and development on WordPress, built for speed, accessibility and conversions
Enterprise AI application development, agentic UI development and AI agent readiness audits
Interactive AI avatars and AI chatbots for lead capture and customer service
WCAG web accessibility audits
Our clients include local service businesses, medical and dental practices, law firms, insurance agencies, ecommerce retailers, engineering firms, higher education technology providers and nonprofits across the Washington DC metro area and nationwide.
TESSA's work has earned a 2026 Vega Digital Awards Gold for Digital Marketing Effectiveness, a 2024 New York Digital Awards Silver for an SEO campaign, and Hermes, Muse and Horizon Interactive awards for website design and search engine optimization.
Every engagement starts with a strategy session and is measured on what matters: rankings, leads, calls and revenue. We report monthly in plain English, and our SEO strategists, paid search specialists and developers work as an extension of your team.
Put the multi-dimensional power of TESSA to work. Call (703) 214-9555 or book a strategy session at tessa.tech.
“Their insights consistently brought measurable improvements to our digital efforts.”
Oct 9, 2025
CEO, Patienteer
Craig Burke
Other industries
United Kingdom
1-10 Employees
Online Review
TESSA Marketing + Technology provided digital strategy, content marketing, and SEO services for a healthcare technology company. The team developed a digital strategy and an editorial calendar.
Thanks to TESSA Marketing + Technology, the client saw a 42% increase in organic traffic, a 35% improvement in keyword rankings, and enhanced lead quality. The team maintained clear and organized communication and was highly responsive to the client's needs. They adapted quickly to changes.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Patienteer
Describe what your company does in a single sentence.
Patienteer provides visibility on patient journeys to healthcare teams globally, interpreting data from existing systems as objective patient tasks so resources can more effectively co-ordinate to provide timely and anticipatory care.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire TESSA Marketing + Technology to accomplish?
We hired TESSA Marketing to enhance our online presence and patient engagement strategy through Digital Strategy, Content Marketing, and Search Engine Optimization (SEO). Our goal was to strengthen Patienteer’s visibility in the healthcare sector, communicate our mission more effectively to hospital administrators and clinicians, and generate qualified leads from organizations seeking patient journey management solutions.
SOLUTION
How did you find TESSA Marketing + Technology?
Online Search
Why did you select TESSA Marketing + Technology over others?
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from TESSA Marketing + Technology were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
TESSA Marketing began by conducting a comprehensive audit of our digital footprint, identifying gaps in our messaging, SEO structure, and content relevance to healthcare professionals. Their work covered a wide range of deliverables, including: Digital Strategy Development: Analyzed user behavior data from healthcare audiences to design a strategy focused on awareness, trust, and conversion. Defined key digital goals aligned with our internal sales and partnership objectives. Created a channel plan that prioritized organic search, educational content, and thought leadership. Content Marketing Execution: Developed a full editorial calendar with content tailored to healthcare executives, clinicians, and hospital IT teams. Produced blog articles, whitepapers, and case studies that explained how our technology streamlines patient care coordination. Optimized all on-site content with healthcare-relevant keywords to improve visibility in search results. Search Engine Optimization (SEO): Performed a technical SEO audit and resolved multiple crawl, indexing, and metadata issues. Implemented schema markup to improve visibility for healthcare-related search queries. Built authority backlinks from reputable health tech publications to enhance domain credibility. Their structured approach and detailed documentation helped our internal team align marketing activities with operational goals and analytics reporting.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
42% increase in organic traffic within three months of implementation.
35% improvement in keyword rankings for core healthcare-related terms.
Enhanced lead quality with more inquiries from hospital decision-makers and health system executives.
Increased engagement rates on blog and thought-leadership content.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The TESSA Marketing team maintained clear, organized communication throughout the project. Weekly check-ins ensured both sides stayed updated on milestones, and all deliverables were tracked in a shared project dashboard. When timelines shifted due to internal content reviews, they adapted quickly and provided support to keep everything on schedule.
What was your primary form of communication with TESSA Marketing + Technology?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most was TESSA Marketing’s ability to understand healthcare complexity and translate it into clear, accessible marketing narratives. Their strategic mindset and responsiveness made collaboration easy, and their insights consistently brought measurable improvements to our digital efforts.
Are there any areas for improvement or something TESSA Marketing + Technology could have done differently?
At times, the review process for technical content required additional clarification, especially for niche healthcare terminology. However, once context was provided, the team adjusted seamlessly and refined the materials effectively.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
TESSA was founded in 2012 in McLean, Virginia by Kevin Callen and Matt Callen to bring marketing and technology together. Kevin brings deep experience in software development, operations research and artificial intelligence; Matt built TESSA's SEO, local SEO and paid search practice. Our name comes from the tesseract, the four-dimensional cube behind our multi-surface approach: search, ads, websites and AI working together and measured on leads and sales.
Meet the Team
Matt CallenCo-Founder and Executive Vice President
Matt leads TESSA's SEO, local SEO and paid search practice. He designs each client's campaign and oversees the strategy and quality control behind it, with every program measured on rankings, leads and sales.
What Sets Us Apart
Marketing and technology under one roof
Our SEO strategists, paid search specialists and developers work as one team, so your website, search campaigns and lead tracking are built to work together instead of being handed between vendors.
AI built into the work
We build AI chatbots, interactive AI avatars and custom AI applications, and we optimize clients for AI search in Google AI Overviews, ChatGPT and other AI assistants.
Measured on leads, not vanity metrics
We track calls, forms and sales, check rankings against live local search results, and report every month in plain English so you always know what your investment is returning.
Locations (1)
1751 Pinnacle Dr Ste 600McLean, VA,
United States22102
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
Sign in to see which brands trust TESSA Marketing & Technology.
Get connected to see updates from TESSA Marketing & Technology like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.
