TESSA Marketing + Technology

BACKGROUND

Please describe your company and position.

I am the CEO of Patienteer

Describe what your company does in a single sentence.

Patienteer provides visibility on patient journeys to healthcare teams globally, interpreting data from existing systems as objective patient tasks so resources can more effectively co-ordinate to provide timely and anticipatory care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TESSA Marketing + Technology to accomplish?

• We hired TESSA Marketing to enhance our online presence and patient engagement strategy through Digital Strategy, Content Marketing, and Search Engine Optimization (SEO). Our goal was to strengthen Patienteer’s visibility in the healthcare sector, communicate our mission more effectively to hospital administrators and clinicians, and generate qualified leads from organizations seeking patient journey management solutions.

SOLUTION

How did you find TESSA Marketing + Technology?

Online Search

Why did you select TESSA Marketing + Technology over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from TESSA Marketing + Technology were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TESSA Marketing began by conducting a comprehensive audit of our digital footprint, identifying gaps in our messaging, SEO structure, and content relevance to healthcare professionals. Their work covered a wide range of deliverables, including: Digital Strategy Development: Analyzed user behavior data from healthcare audiences to design a strategy focused on awareness, trust, and conversion. Defined key digital goals aligned with our internal sales and partnership objectives. Created a channel plan that prioritized organic search, educational content, and thought leadership. Content Marketing Execution: Developed a full editorial calendar with content tailored to healthcare executives, clinicians, and hospital IT teams. Produced blog articles, whitepapers, and case studies that explained how our technology streamlines patient care coordination. Optimized all on-site content with healthcare-relevant keywords to improve visibility in search results. Search Engine Optimization (SEO): Performed a technical SEO audit and resolved multiple crawl, indexing, and metadata issues. Implemented schema markup to improve visibility for healthcare-related search queries. Built authority backlinks from reputable health tech publications to enhance domain credibility. Their structured approach and detailed documentation helped our internal team align marketing activities with operational goals and analytics reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

42% increase in organic traffic within three months of implementation.

35% improvement in keyword rankings for core healthcare-related terms.

Enhanced lead quality with more inquiries from hospital decision-makers and health system executives.

Increased engagement rates on blog and thought-leadership content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The TESSA Marketing team maintained clear, organized communication throughout the project. Weekly check-ins ensured both sides stayed updated on milestones, and all deliverables were tracked in a shared project dashboard. When timelines shifted due to internal content reviews, they adapted quickly and provided support to keep everything on schedule.

What was your primary form of communication with TESSA Marketing + Technology?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was TESSA Marketing’s ability to understand healthcare complexity and translate it into clear, accessible marketing narratives. Their strategic mindset and responsiveness made collaboration easy, and their insights consistently brought measurable improvements to our digital efforts.

Are there any areas for improvement or something TESSA Marketing + Technology could have done differently?

At times, the review process for technical content required additional clarification, especially for niche healthcare terminology. However, once context was provided, the team adjusted seamlessly and refined the materials effectively.