TensionX

Introduce your business and what you do there.

I’m the CEO of a few businesses. My main business is a digital marketing agency focused on building advertising campaigns for our clients, who are mostly in the SaaS industry. Then, we also have multiple smaller-sized businesses where we build out the tools and SaaS products that we provide to our customers. 

What challenge were you trying to address with TensionX?

We’ve been creating licenses for clients to distribute and sell our SaaS products. Given that, we came up with the idea of taking all of our smaller products under a single platform where people could sell our software products. We hired TensionX to create that platform.

What was the scope of their involvement?

Before the project even began, we made a few phone calls and did a discovery session with one of the TensionX team members. Then, we had a strategy session where we spoke about the product in detail. We came up with a specific plan to develop the platform. 

On top of that, we’ve had many conversations with them where they basically described to us the best ways to get our SaaS products out there. While they don’t head those marketing campaigns, we definitely consult them on the best ways to do the marketing ourselves. 

What is the team composition?

We work with a project manager who keeps me updated through the whole cooperation. I’ve also been introduced to the rest of the team and everybody else who’s going to be involved in the project. 

How did you come to work with TensionX?

We did some research and went to a lot of channels, such as Upwork and Google, as well as referrals. We found TensionX on Google and on Clutch. When we saw their profile, we checked them out. During the discovery session, we found out that we had an opportunity to work together. 

I was then offered a strategy session, which was actually a 90-minute phone call, to speak about the product in detail and come up with a plan. By the end of that session, I already had no doubts in terms of signing up with them. I liked their process and the way they approached the project, which made me feel like everything was possible, so I hired them.

How much have you invested with them?

We’ve invested about $120,000 on TensionX for this project. 

What is the status of this engagement?

We started working together in August 2020, and the engagement is ongoing. We’re now six months into the project. 

What evidence can you share that demonstrates the impact of the engagement? 

We were able to have a soft launch within the first two months of signing up with them — this alone is extremely impressive. When we started, I didn’t even think that we could have a soft launch by now. 

Overall, I’m truly impressed with everything that TensionX has been able to do. The product is fully functional now, and we’re making sales. We’re also growing our monthly recurring revenue (MRR) on a month-over-month basis. On top of that, we’ve already mapped out features for the next four quarters. 

How did TensionX perform from a project management standpoint?

TensionX is good at communicating. Typically, our communication is through Zoom or email. We speak primarily through email for smaller things, but they always give me the opportunity to book a call and chat if I want more clarification on anything. I’ll simply request a meeting or get a calendar link at a time that works for me and go from there. 

Moreover, they send us detailed reports every single week and break down everything that has been done and what’s going to be done the following week, including strategies for moving forward.

What did you find most impressive about them?

TensionX is very self-sufficient. I always try to keep the back-and-forth meetings to a minimum; the less I have to be involved in a project that I’m outsourcing, the better. Given that, I find it enlightening that they’re able to take everything that we want and implement it quickly. For instance, we only had a strategy session and a couple of one-hour revision meetings to ensure everything was right, and that was basically it. 

Are there any areas they could improve?

No, there aren’t any. I have nothing bad to say about them. I’m a strict person when it comes to software development, and I’ve had some questionable experiences in the past, where people did projects off the cuff. However, TensionX has been organized. I’ve been amazed at the way they handle communication and delivery. They’ve produced results way ahead of when I thought they would. 

Do you have any advice for potential customers?

Trust TensionX. They’ll ask you questions, perform assessments, and then provide you all the information you need to make decisions. They’re extremely talented and experienced not only in software development but also in understanding business concepts such as marketing, SaaS products, product handling, and customer retention.

As a result, all you need to do is come to them with an idea of what you want. Then, they’ll guide you on what they need from you and how to deliver the project within the parameters you give. In our engagement, I have the confidence that they genuinely want to help me from the very beginning, and that hasn’t changed. 

Introduce your business and what you do there.

I’m the CEO of a marketing agency.

What challenge were you trying to address with TensionX?

We were looking to streamline lead generation.

What was the scope of their involvement?

They working on a Google Chrome extension for us. It helps us perform lead generation on Facebook. It streamlines the process to make things easier. We’ll be starting another project with them soon.

What is the team composition?

I work with Vladimir (CEO & Founder).

How did you come to work with TensionX?

I found them browsing on Google. The discovery call was really helpful in determining they were a good fit. They really understood what I was looking for, and they weren’t too technical. I didn’t need to learn the lingo for them to help me.

How much have you invested with them?

We spent $45,000–$50,000.

What is the status of this engagement?

We started working together in August 2020, and the majority of the project is complete.

What evidence can you share that demonstrates the impact of the engagement? 

Their quality is absolutely superb. They’re definitely the best we’ve ever worked with. The impact has helps us with lead generation. We don’t need to look for a new agency or team to help us. They're also very cost-effective and do the task more efficiently than we could ever do.

How did TensionX perform from a project management standpoint?

We communicate via phone check-ins. They call me when I need an update and are super effective.

What did you find most impressive about them?

They really understand that we’re not developers and explain everything in laymen’s terms. They took our ideas and made them work.  

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

My advice is to know exactly what you want and need. Speak with them before they you make a decision.