What was the scope of their involvement?
Initially, we're going to produce three to five videos, but we're going to probably end up doing more like 15 or 20 or even more.
Telideo is providing us illustrated videos. We're finding that illustrator explainers soon to do the best job in making complex ideas easily understood. It just seems to simplify things better. They're also fairly easy to do, and we can get them started fairly quickly.
For a lot of our general marketing outreach, we're going to continue using this style of video. As we go into other types of needs, we may go to live and on-site videos.
We market the videos through our normal channels. We put them on YouTube, and we feature them in our blog posts and our website. We market them and re-market them.
How did you come to work with Telideo Productions?
The founder of Telideo, Peter Horton, used to work with me at a previous company. He and I worked together for several years. He had a general understanding of our technology, and that helped a great deal as well.
I looked at a LA-based company and some offshore producers.Because of the topical matter, however, it was important for the producer to understand our technology and so it was just an article that he was company was going to do it.
How much have you invested with them?
I'd rather not say. We have an ongoing relationship with the company. We originally had them quote for a series of videos and that's what we agreed to. Each video is part of that bigger package that they quoted for us.
Every video is different in terms of cost. Some require more animation; some requires more work. The scope of the project from the beginning to where it is now has changed. We thought we were going to do a set number animated videos and non-animated videos, but now that mix has changed. Each individual video is between the $3,000-$5000 range.
What is the status of this engagement?
The first video started in late April, and we finished it in mid-June. Now we're starting on the next one.