Web Redesign for HealthTech Company
- UX/UI Design Web Design
- $50,000 to $199,999
- July 2024 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"The level of expertise they bring to the table is clear at every step of the process."
- Other industries
- Toronto, Ontario
- 11-50 Employees
- Online Review
- Verified
Tech Matters Studio handles web design services for a health technology firm. They've redesigned the client's website, implementing a new homepage, an intuitive navigation structure, and custom design elements.
After launching the new site, the client has seen an uptick in user engagement and business inquiries. Tech Matters Studio delivers all milestones on time and has been proactive in addressing the client's needs. Their expertise and commitment to understanding the business have impressed the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-Founder and CSO of Sprout, which is now part of TELUS Health
Describe what your company does in a single sentence.
Sprout is a health technology company that empowers organizations to embrace wellbeing and improve the health and happiness of every user. Backed by 25 years of academic research, Sprout utilizes machine learning and cognitive behavioural science to deliver personalized user experiences and drive engagement, loyalty, and overall health and wellbeing for every user by measuring and rewarding healthy behaviour.
Sprout is available internationally as Sprout At Work™, our holistic corporate wellbeing solution or the Sprout Open Health API™, designed for enriching new and existing consumer applications.
Visit us: www.sproutatwork.com
Check out our company overview video: https://vimeo.com/641675524
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Tech Matters Studio to accomplish?
- When we decided to partner with Tech Matters Studio, we were looking for a fresh, innovative approach to our digital presence. Sprout, which is now part of TELUS Health, is deeply committed to the health, wellness, and fitness industries. Our goal was to create an intuitive, engaging user experience for our platform that would appeal to both individual consumers and businesses in the health and wellness space. We needed a modern design that reflected the evolution of our brand while offering a seamless and functional user interface across multiple devices. The challenge for us was ensuring that the website’s design captured the essence of our services, which focus on wellness and healthy living, while also offering clear and easy-to-navigate functionalities. The goal was not only to stand out visually but also to enhance user engagement and ultimately help drive growth. We were looking for a partner who could combine creativity with a deep understanding of the UX/UI landscape, especially one with experience in health and wellness.
SOLUTION
How did you find Tech Matters Studio?
- Online Search
- Referral
Why did you select Tech Matters Studio over others?
- Pricing fit our budget
- Great culture fit
- Referred to me
How many teammates from Tech Matters Studio were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Tech Matters Studio worked with us closely throughout the entire process, guiding us through every step with clear communication and attention to detail. The scope of work involved comprehensive UI/UX design as well as web design services. Tech Matters was responsible for designing a brand-new website that not only had a modern, visually appealing interface but also integrated intuitive features for easy navigation and improved usability.
Key deliverables included:
- A completely redesigned homepage that visually captured the heart of our mission and communicated our brand identity effectively.
- An intuitive, user-friendly navigation structure to ensure that visitors could easily find what they were looking for, whether it was learning about our services or connecting with potential business partners.
- A responsive design optimized for mobile, tablet, and desktop experiences, ensuring that our platform looked and worked flawlessly across all devices.
- Custom-designed elements such as icons, buttons, and animations, which added a fun yet professional touch to the site’s look and feel.
- Streamlined forms and features for seamless user interactions, from signing up to engaging with our content.
- The Tech Matters team also conducted user research and worked collaboratively with our internal team to identify pain points and opportunities for improvement. Their approach was very holistic and data-driven, making sure that the final product was not only beautiful but also user-centric.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The outcomes from the project have been extremely positive. Visitors to our website are now engaging more with our content, and the improved navigation structure has led to a much smoother user journey. One of the biggest successes was the enhanced functionality that allowed for quicker user sign-ups and smoother interactions with our health and wellness tools. This was especially critical, as it helped us retain users and ensure they had a positive experience right from the start.
We also saw an uptick in business inquiries after the launch of the new site, indicating that the clean design and clear messaging resonated with our target audience. Clients and users have expressed their appreciation for how easy it is to use the platform and how the overall aesthetics make navigating the website a pleasant experience. It's clear that the work Tech Matters Studio did contributed significantly to our brand's ability to effectively communicate our mission and engage our audience.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
In terms of project management, Tech Matters Studio was impeccable. They kept us informed at every stage, ensuring we were aligned on all aspects of the design and functionality. They delivered all milestones on time, with no delays or unexpected hurdles. When we had questions or needed quick adjustments, they were always responsive and proactive in addressing our needs. Their flexibility and adaptability to changes, whether they were minor tweaks or more significant requests, made the entire experience seamless.
What was your primary form of communication with Tech Matters Studio?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out to me the most about Tech Matters Studio was their commitment to understanding the nuances of our business. They didn’t just design a website for us; they took the time to understand our vision, our challenges, and our audience. They treated our project as if it were their own, constantly providing thoughtful suggestions and ideas that helped elevate the final product. The level of expertise they bring to the table is clear at every step of the process.
Are there any areas for improvement or something Tech Matters Studio could have done differently?
As for areas of improvement, I would say that there was a slight learning curve at the start in terms of understanding their process, but this was quickly mitigated as the project moved forward. They provided ample support and explanations, and I was impressed with how they managed any misunderstandings quickly and efficiently. I don't think there’s much else they could have done differently in terms of execution. If anything, their communication could have been more proactive in certain early stages to help us stay ahead of the curve. However, this is a minor point in what was otherwise a highly collaborative and successful project.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
