Teal Media

BACKGROUND

Introduce your business and what you do there.

I’m the executive vice president of patient advocacy engagement and education for the National Patient Advocate Foundation. We work to provide people access to equitable, affordable, and quality healthcare.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Teal Media?

We needed a company that could help us refresh our website. Our website was old — it was almost five years old and it did not reflect the depth and breadth of the work that we did. It was poorly organized, very difficult to navigate, and not engaging enough for an organization whose focus is on engagement and advocacy.

We decided that it was time for a total refresh of the website. We wanted to reorganize the content that we were presenting, and we wanted the site to mirror the work that we do instead of just being a repository for our materials.

SOLUTION

What was the scope of their involvement?

Teal Media did a total redesign of our website, which involved changing the way people navigated the site, what the user experience looked like, and what content we wanted to highlight.

They redesigned the site on a WordPress platform. They also updated the site’s technology and content management system, making it easier for our team to load content on the site and keep it updated.

What is the team composition?

We worked with at least seven people from Teal Media. 

How did you come to work with Teal Media?
We sent out an RFP, but we actually found Teal Media through my niece, who had worked with them before. We chose Teal Media because we loved their thoughtfulness and the rigor with which they approached the RFP. Their responses were very personalized — they even showed us sample websites based on how they were planning on approaching the project.

We also loved the work that they had done before, and the chemistry with our team and theirs was excellent. They were very open, creative, and curious. Most importantly, they actually spent time learning about our organization prior to working with us.

How much have you invested with them?

We spent somewhere around $80,000.

What is the status of this engagement?

We worked on this project from March 2021-November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After we launched the site, we saw more visitors than we had ever had before. The anecdotal feedback that we've been getting is excellent as well.

One of the things that we really wanted to do was drive more people to our homepage. We wanted people to not just get to the different parts of our website through a Google search, but to actually go through our homepage to see everything that we offered. With that in mind, we saw a significant increase in the number of visits to our homepage as well the time spent on it.

How did Teal Media perform from a project management standpoint?

Teal Media performed excellently in terms of project management. We stayed on schedule and everything was very well done.

We used Basecamp to manage the project. We also had regular meetings as well as learning sessions.

What did you find most impressive about them?

Teal Media listened to us. They tried to see things through our lens, and they used their expertise to take the goal that we articulated and turn it into action. I’ve done a lot of websites throughout my career, and oftentimes companies had just told me what they thought we should do based on their perspectives. But this wasn’t the case with Teal Media. Their biggest asset was the way that they listened carefully to us to be able to understand our perspective and goals.

Are there any areas they could improve?

I don’t think there’s anything that Teal Media could have done differently — everybody on our team was extremely happy with them and their work. In fact, we’ve already hired them again to do some more design and development work for us.

Do you have any advice for potential customers?

Make sure to really be clear about what you want, what your goals are, what issues you want to address. It is also your obligation to prepare for the project and commit the necessary time and resources for its success.