UX agency. User research and UX consultancy

We are a user experience agency based in Madrid. We specialize in user research and UX consultancy for global brands.

Our approach is based on delivering actionable insights that help companies make key decisions for their businesses.

Google certified Design Sprint Masters. We use Design Thinking to steer companies towards innovation and growth.

 
$5,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2016
Show all +
Madrid, Spain
headquarters

Portfolio

Key clients: 

Google, Bosch, KLM, Seat, BlaBla Car, Volkswagen, IBM, Nationale Nederlanden

Design Sprint for Google and 11 Italian startups

TeaCup Lab shared its knowledge about Design Sprint with the startups of the BHeroes program in Milan in collaboration with Google.

<a href="https://www.teacuplab.com/insights/design-sprint-google-11-italian-startups">Read use case</a>

Mapping Out the Experience of Traveling with BlaBlaCar Image

Mapping Out the Experience of Traveling with BlaBlaCar

BlaBlaCar, a leader in carpooling services, asked for help in designing its new communication strategy in Spain to adapt the message to the various profile types of current and potential customers of the platform.

BlaBlaCar Spain’s Marketing team wanted to conduct research with users to obtain findings and actionable insights on two key aspects:

  • Understand why consumers use (or do not use) its
service;
  • Discover what its customers’ journey is like, from planning their trip to arriving at their destination. This way, they would be able to identify the main areas of frustration and contentment with BlaBlaCar’s service.

  • We started by carefully developing a research proposal adapted to our client’s needs, defining the methodologies of UX Research and the documentation to be delivered, along with setting out the pertinent expectations concerning the result of the research activity.


    Read full use case: https://www.teacuplab.com/insights/mapping-experience-travelling-blabla-...

    Redefining Employee Experience at KLM with Design Sprint Image

    Redefining Employee Experience at KLM with Design Sprint

    TeaCup Lab helps the Dutch airline generate new ideas to improve its internal processes using Google's Design Sprint methodology.


    The aim of the Dutch airline, KLM, was to improve some of its internal processes in order to optimize and facilitate the work of its employees. 

    They needed to generate new ideas and solutions to improve current tools and/or processes for measuring employee

    satisfaction. 

    Therefore, it was important that the creative innovation process come out of a multidisciplinary group of employees who work daily with current tools and who could represent the different needs of each professional profile, from the onboard crew to developers and office employees.



    Read full use case:https://www.teacuplab.com/insights/redefining-employee-experience-klm-de...

    Circular Economy and Design Sprint join forces to improve our planet

    We helped Ecoembes and UXER School to generate innovative and sustainable products and services in the field of circular design.


    Read full case study:

    https://teacuplab.com/insights/circular-economy-design-sprint-join-forces-improve-planet/



    Google Design Sprint Meetup and Training in Iceland Image

    Google Design Sprint Meetup and Training in Iceland

    We taught the Design Sprint methodology to the local startup ecosystem in Iceland.


    Two local startups experienced firsthand each stage of the Design Sprint, applying google’s methodology to a real challenge of their products. A learning experience that will help them minimize mistakes and design in ways that are more agile and customer-centric in the future.


    Read full case study:

    Reviews

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    Design Research for Research Collective

    "The level of UX knowledge was something that sets them apart from other research companies."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Feb. - Mar. 2019
    Project summary: 

    TeaCup Lab was responsible for conducting user research for a research collective. Their team evaluated the look and feel of the site as well as uncovering usability issues.

    The Reviewer
     
    1-10 Employees
     
    London, United Kingdom
    Stephen Mellor
    Founder & Director, Clicked Research Collective
     
    Verified
    The Review
    Feedback summary: 

    The third-party client was impressed with the global research initiative. TeaCup Lab is proactive and communicative, producing quality results through a collaborative process. Their team is open to feedback and knowledgable.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the Founder and Director of a User Research agency based in London.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TeaCup Lab?

    We hired TeaCup Lab to run some user research for the Spanish element of a global research project.

    What were your goals for this project?

    We needed to review desktop and mobile page designs:

    1. Evaluate the look and feel of the designs
    2. Evaluate marketing components that have been incorporated into the product - Home page, in-grid banners, etc.
    3. Uncover any potential usability issues
    SOLUTION

    How did you select this vendor?

    We have generated a network on user research partners. After reading the Tea Cup Lab website and speaking with them, we recognized their user research expertise was the best we had come across in Spain.

    Describe the project in detail.

    We can't go into detail due to client confidentiality.

    What was the team composition?

    Besides Clicked researchers, there were four people we dealt with at Tea Cup lab.

    1. The interviewer
    2. The project assistant/note taker
    3. The office manager
    4. The simultaneous translator
    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Tea Cup Labs excel in many ways:

    1. Adaptable to changing needs of the project
    2. Providing guidance and ideas about how to improve the research structure
    3. Good interpersonal skills with the client
    4. Excellent analysis and reporting

    Our client was really impressed with the Spanish stage of the global research project we did. We will definitely work with them in future when required.

    How effective was the workflow between your team and theirs?

    Tea Cup Lab are both proactive and feedback quickly when required. They communicate clearly and are not demanding.

    What did you find most impressive about this company?

    The level of UX knowledge was something that sets them apart from other research companies.

    Are there any areas for improvement?

    There are always improvements to be made - the only issue we had was difficulty in finding the venue the first time.

    5.0
    Overall Score Tea Cup Lab are, in our opinion, the best UX research agency in Spain
    • 5.0 Scheduling
      ON TIME / DEADLINES
      No problems with schedules
    • 5.0 Cost
      Value / within estimates
      Very cost effective
    • 5.0 Quality
      Service & deliverables
      Good quality all the way
    • 5.0 NPS
      Willing to refer
      I might keep them to myself though...

    Consumer Study & Usability Testing for Carpool Service

    "They understood our needs and made the process simple."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $1,000,000 - $9,999,999
     
    Feb. - Apr. 2019
    Project summary: 

    TeaCup Lab conducted consumer research for a long-distance carpool service. In a separate project, their team also provided usability testing services, recruited participants, and ran focus groups. This review was updated by the client on September 13, 2019. 

    The Reviewer
     
    501-1,000 Employees
     
    Madrid, Spain
    Carpool Service
     
    Verified
    The Review
    Feedback summary: 

    The focus groups provided useful insight into the messaging techniques of the company and revealed no technical issues in usability testing. TeaCup Lab communicates effectively and is accepting of feedback. Their team simplified the process and successfully provided qualitative research. 

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the Marketing Director for the Spanish and Portuguese markets at the world's leading long-distance carpooling service, connecting drivers with empty seats to people traveling the same way.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TeaCup Lab?

    We needed to make sure that the key messages we were using for our marketing purposes were all up to date.

    What were your goals for this project?

    The main goals were:

    1. Investigate reasons why people use our service (or don’t use it)
    2. Analyze the entire customer journey through the service, discover the main pain points to address and the strengths of the service.
    3. Gather actionable insights that can be used to design the new messaging strategy for our company in Spain.
    SOLUTION

    How did you select this vendor?

    We selected TeaCup because another team from the company was already working with them for UX tests, and the feedback was very good. So we started a contest between 4 agencies and TeaCup delivered the best approach.

    Describe the project in detail.

    We identified 4 key user profiles they would like to investigate in these research activities:

    1. People who know our company but are not planning to use it in the near future
    2. People who are planning to use our service but never signed up
    3. People who are registered users of our company although they never used the service
    4. People that used our services

    We ran 6 workshops of 2:00h to 2:30h each, one for each target audience, with 6 participants (+1 backup) each. Within the same workshop, we involved a mix of drivers and passengers with different traveling habits. Each workshop followed this structure:

    • A set of questions regarding traveling habits and the participants' perception of the company 
    • A divergence phase where participants identified the strengths and weaknesses of their experience with us.
    • A convergence phase where participants worked together in defining a new messaging strategy that would help them overcome their doubts and fears of their relationship with us 

    Workshops questions and exercises were adapted to each audience, although a set of common activities has been performed with all participants.

    What was the team composition?

    2 project managers from TeaCup and the people coming as sample for the workshops.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Thanks to the workshops we had a deeper understanding of the key messages and it was very useful for us to focus on the key message per segment. It was a way to challenge people and understanding deeper reasons, much more qualitative than just sending an online written survey.

    How effective was the workflow between your team and theirs?

    Very effective. We worked with GDrive docs, which made all our feedback process for the workshops preparation much easier and lean.

    What did you find most impressive about this company?

    They understood our needs and made the process simple. The preparation between both teams was easy going thanks to the clear communication.

    Are there any areas for improvement?

    Very happy with their approach and deliverables.

    Updated Review

    This review was updated on September 13, 2019 for a separate project by the client company. The original star ratings were as follows: Overall - 5, Quality - 5, Schedule - 5, Cost - 4.5, NPS - 5. New content is below.

    Please describe your company and your position there.

    I am the UX researcher at the world's leading long-distance carpooling service.

    For what projects/services did your company hire TeaCup Lab?

    We run some usability tests in Madrid in order to test new features on our platform, concerning our new bus offer.

    What were your goals for this project?

    We wanted to check that these new features were well-understood, seen and how our members could use it or not.

    How did you select this vendor?

    I know Stefano for our previous companies and it always has been a pleasure to work with him! He's a real expert and competent about UX research and he's also very human. TeaCup Lab also has amazing offices and very convenient for usability tests.

    Describe the project in detail.

    TeaCup Lab was responsible for recruiting participants (members of our community) in Madrid for one-to-one tests in their lab. They also provided facilities for the test and took care of the moderation of the tests and a part of the analysis. We provided them a prototype which was translated in Spanish for the tests

    What was the team composition?

    I worked directly with Stefano on this project, he was my only interlocutor

    Can you share any outcomes from the project that demonstrate progress or success?

    Usability tests run perfectly, without no-shows or technical issues,

    How effective was the workflow between your team and theirs?

    We didn't use any specific tools but communication has been great during the whole project

    What did you find most impressive about this company?

    They were very involved during all the project

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Usability Test for Chemicals Company

    "I can not think of any improvements to the quality of TeaCup Lab's service."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    4.0
    The Project
     
    Less than $10,000
     
    Jan. - Mar. 2019
    Project summary: 

    TeaCup Lab performed a usability test for a chemicals company in order to evaluate the site's performance in a specific country. 

    The Reviewer
     
    10,000+ Employees
     
    Tokyo, Japan
    Senior Manager, Chemicals Company
     
    Verified
    The Review
    Feedback summary: 

    The successful usability test provided important feedback. TeaCup Lab worked within a short timeframe while still providing quality services. Their team is responsive and flexible. 

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am a senior manager for a company. Total No. of employee is 20,000.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TeaCup Lab?

    TeaCup Lab has provided a service of usability test for our product.

    What were your goals for this project?

    To know if the usability of our product in a specific country. To know the real voice from user.

    SOLUTION

    How did you select this vendor?

    First of all, we explained our project including purpose, expectation, deadline of schedule etc. via e-mail and skype meeting. They understood us quickly and provided us a quotation with good conditions.

    Describe the project in detail.

    After issuing the PO of this project, TeaCup Lab had always responded/answered to our question quickly, clearly, precisely and sincerely. They respond flexibly to our needs. In addition, they continued to make efforts to provide high-quality service by checking in advance any unclear points.

    What was the team composition?

    We were assigned a very talented person. She managed the whole project. We were able to promote the project without spending my time just by contacting her.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    In one month, we could complete usability tests with great success.

    How effective was the workflow between your team and theirs?

    During the 3 months, we enjoyed two projects. Although the schedule for both were tight, she and her boss convened the usability test participants very quickly. TeaCup Lab probably has a great database. 

    What did you find most impressive about this company?

    We observed the fact of how to proceed with the Usability test, and as a Moderator, it was proceeding the test smoothly. Additionally, they submitted the precise reports immediately after the usability test.

    Are there any areas for improvement?

    I can not think of any improvements to the quality of TeaCup Lab's service. It would be great if, in the future, TeaCup Lab could expand their labs to countries outside Spain as a business expansion.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 4.0 NPS
      Willing to refer

    User Testing for Loyalty App

    "The workflow was highly effective."

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Jan. 2018 - Apr. 2019
    Project summary: 

    TeaCup Lab conducted user testing for a loyalty app.

    The Reviewer
     
    10,000+ Employees
     
    Karlsruhe, Germany
    UX Manager, Engineering Firm
     
    Verified
    The Review
    Feedback summary: 

    TeaCup Lab generated useful information and feedback regarding the loyalty program. Their knowledge and efficiency set them apart from other providers.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    UX Researcher

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TeaCup Lab?

    User Testing

    What were your goals for this project?

    confidential

    SOLUTION

    How did you select this vendor?

    via recommendation

    Describe the project in detail.

    User Testing with B2B customers and users

    What was the team composition?

    Supplier, Product Owner, UX Researcher, Sale Agents

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We gained important first hand knowledgable insights from users to come to an informed decision about the divisions digital strategy wrt the digitalization of a loyalty program.

    How effective was the workflow between your team and theirs?

    The workflow was highly effective.

    What did you find most impressive about this company?

    Speed, reaction time, efficiency and UX know-how

    Are there any areas for improvement?

    n.a.

    5.0
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
      Available when needed
    • 5.0 Cost
      Value / within estimates
      Competitive
    • 5.0 Quality
      Service & deliverables
      Excellent Work
    • 5.0 NPS
      Willing to refer
      Highly recommended

    UX Testing for Medical Website

    "The team knows what they are doing and support your project in an attentive and professional way." 

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    Less than $10,000
     
    May - June 2019
    Project summary: 

    TeaCup Lab provided UX testing for a medical website. 

    The Reviewer
     
    10,000+ Employees
     
    Paris, France
    Senior UX Consultant, Market Research Company
     
    Not verified
    The Review
    Feedback summary: 

    TeaCup Lab delivered the test results in a structured and insightful way in just two days. 

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    UX-Project Lead at multinational market research company

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire TeaCup Lab?

    UX-Test for medical website

    What were your goals for this project?

    Validate and improve a new website concept from real users' point of view

    SOLUTION

    How did you select this vendor?

    Teacup Lab proved to have all the required experience to run an UX-Test with a very specific target group without serious efforts.

    Describe the project in detail.

    The user experience test needed to clarify various research questions and hypothesis about general and country-specific user requirements on medical websites in different markets across Europe. Thus it was a challenge to moderate the interviews, discussing general topics as well as regional market specifics in a quite limited time frame and always keep the focus on the most important issues.

    What was the team composition?

    Teacup Lab provided an experienced moderator and a most reliable note taker to observe the interviews live together with the client team.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Within two days, Teacup Lab provided the test results in a structured and insightful layout, allowing us to incorporate the regional findings into the cross-market analysis.

    How effective was the workflow between your team and theirs?

    Communication was always on point, on time and most reliable, allowing us to reach all objectives within shortest time.

    What did you find most impressive about this company?

    Teacup Lab has arranged a most professional and reliable UX-Test and oberservation room setting that seems perfectly designed to moderate, observe and stream interviews in highest quality.

    The team knows what they are doing and support your project in an attentive and professional way.

    Are there any areas for improvement?

    No need for improvement!

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer