TDT

BACKGROUND

Introduce your business and what you do there.

I was the director of corporate branding and culinary innovation for a producer of Italian extra virgin olive oil.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TDT?

We wanted to improve our digital marketing efforts. We had a small outside group that was doing that for us previously but we weren’t getting any strength of dynamic engagement on any social media platforms. We weren’t really able to develop a brand message on social media platforms.

SOLUTION

What was the scope of their involvement?

They helped us with digital marketing and also performed an SEO audit. The audit was a multi-tabbed, several hundred-page binder of information. Extra virgin olive oil is a very cluttered market and we needed help making our young brand stand out. TDT offered their guidance on our content and helped us use special keywords and activated storylines.

As for social media, they worked on our Facebook and Instagram presences. We had a lot of graphic content and they helped us decide what to incorporate through A/B testing. We supplied the food photography in-house but they pulled the right content and matched it with appropriate messaging to get engagement.

What is the team composition?

We worked with two people from their team, including an SEO auditor and a social media specialist.  

How did you come to work with TDT?

I searched for New York based digital marketing agency. The group I was working with before was spread out and we were never on the same time zones. It was really difficult to connect with them, which is why we were looking for a New York-based agency.

I was also looking for a small, nimble agency, since we’re a small account and we didn’t want to get lost in the sauce. I met with three agencies and I loved TDT’s previous work. When we met, we just connected and they understood who we were.

I liked the fact that they worked in food and wine, since olive oil has some similarities to wine in terms of how you market it. We had good rapport and found a positive connection right off the bat. I was impressed with them and we moved forward from there.

How much have you invested with them?

We spent about $40,000–$45,000.

What is the status of this engagement?

We started working together in September 2019, and our we wrapped up in March 2020. The original contract was meant to be a year but our owners decided to cut that down to six months. It was an internal decision and wasn’t reflective of their work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

On some posts we went from 200 views to 4,000. They helped us take the voice we created on our website and amplify it through social media. TDT made sure we had the right content for whichever platform we were marketing on. They made great selections and messaging. We definitely benefited from their experience. The team was small enough to be nimble, responsive, and available; they were the right size for us.

How did TDT perform from a project management standpoint?

They created a social media calendar and it was done on a weekly basis. In the beginning, I looked at each post and signed off on each one, just to correct little things with their jargon.

What did you find most impressive about them?

They’re technically savvy yet have a great eye for aesthetics. They marry art with technology. They were great at choosing which food photography to use. I’ve spoken to other vendors whose technical side was strong but their aesthetic sense was weak. You need both to do marketing in our industry.

Are there any areas they could improve?

No, I only wish I had the opportunity to work with them longer. Six months went by quicky, and I was hoping to put some things in motion from the SEO audit. I wouldn’t have changed anything.

Do you have any advice for potential customers?

My advice is to give them a very open, transparent deep dive into your business. Let them know what you’ve been doing, what’s worked, and where you’ve been unhappy. Don’t make them guess or figure it out. Be honest and transparent about where you are and what your expectations are.

BACKGROUND

Introduce your business and what you do there.

I am the digital marketing manager at Technicolor Trademark, a creative technology company. I’m in charge of all digital aspects at the company, including websites, social networks, and digital marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TDT?

We were looking for an agency to handle our social networks. Our previous experience with a social media agency was unsatisfying and we were looking to course correct.

SOLUTION

What was the scope of their involvement?

TDT handles all of the social media for one of our brands. The team is primarily responsible for our Facebook and Instagram channels. Their team manages our social media budget, creates content, and handles posting. 

Additionally, their team manages negotiations and contracts with influencers. They created a video campaign for us last year that was posted on social media. The team handled everything, from shooting to editing. 

What is the team composition?

We work with three members of the TDT team, including an account manager and both an English and Spanish speaking community manager. 

How did you come to work with TDT?

Our team put out an RFP, and TDT submitted a great proposal. They were also within our budget, so we decided to work with them.

How much have you invested with them?

We have invested around $122,000.

What is the status of this engagement?

Our ongoing partnership began in April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We are completely satisfied with TDT’s performance. Our main goal was to realign our social media branding, which they helped us accomplish. We saw a large increase in engagement and the content is higher-quality. Our next goal is to increase our following. 

How did TDT perform from a project management standpoint?

Our teams mainly communicated via email. They send monthly reports on our channel’s performance and also send a weekly deck with the planned posts for the week.

What did you find most impressive about them?

TDT is agile and fast-working. If I have a task for them, they can accomplish it within a day. They also have a good comprehension of our brand and are very skilled.

Are there any areas they could improve?

No, everything is great at the moment.

BACKGROUND

Introduce your business and what you do there.

Our company is Christian Duvernois Landscape Studio. We’re a landscape design and art studio in New York City. I am the design director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TDT?

We needed branding, identity and development services.

SOLUTION

What was the scope of their involvement?

They created our logo very successfully as well as all the ancillaries - media, website, print as well as a style guide and all that. They were a one-stop shop for our company - branding, identity, website and print materials.

We start off with a brainstorming session in person. Then, they develop a plan ahead and show us mockups along the way. Everything is very transparent. They keep us aware of all the updates and the progress they’re in the process of making. We go back and forth in person and on the phone and are always happy with the result. We choose from one of the several mockups along with their descriptions of each one and what’s different about them.

How did you come to work with TDT?

The firm principal said they came highly recommended from someone that he knew years ago.

Could you provide a sense of the size of this initiative in financial terms?

Under $10,000 per year.

What is the status of this engagement?

All projects are completed. We started working with them four or five years ago. We completed last month.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We do not have measurable metrics available, but we have a lot of positive feedback like “I love the slash on your business cards. I notice your website and it looks great.”

How did TDT perform from a project management standpoint?

Very well. TDT was very transparent and clear as far as exactly what’s going to happen. TDT follows up on all that through email lists, and they have a web portal with other means of transparency.

What did you find most impressive about TDT?

They were pleasant and professional.

Are there any areas TDT could improve?

Not really.