What was the scope of their involvement?
Aside from the brochures they do, we work an annual review every year. They do pretty much everything for the brochures other than the copy, which I provide. Being a grassroots nonprofit, we mostly source photos from volunteers submitted to our chapters around the country. We have an organic process; we’re not buying stock photos or anything like that. I also don’t go to external sources to write pieces about us. It’s a ground-up project that they’ve always been true partners in. Having worked for us for a long time, they know us and the nature of who we serve.
Initially, it was a purely print product, but it’s since migrated and we actually did a solely online product with an accompanying PDF in 2012. Then, we moved back to a more traditional layout so we went to an interactive PDF with 3D capabilities. Primarily, they design it in a print format.
What is the team composition?
Their agency isn’t really big, but we work with Dan (Principal). Because of our longstanding relationship we’ve worked with a number of people over the years, as well as for a number of other projects. I usually work with an individual for a 2-3-year span before they move or go on elsewhere.
How did you come to work with Taylor Design?
When Dan started the business, he was subletting space from an architectural firm whose owner’s wife worked for our nonprofit.
How much have you invested with them?
We’ve spent around $250,000 in total with them, including other pieces beyond the annual brochure.
What is the status of this engagement?
We’ve been working together since April 2002.