Tatvic ®

BACKGROUND

Please describe your company and your position there.

Analytics Lead at Jagran Prakashan, one of the leading Indian Media and Communications Group

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tatvic Analytics?

Jagran, India’s leading media publication was facing a challenge to select the relevant content out of their large bucket of articles and serve them to reader’s preferences based on their reading habits.

Jagran was unable to personalized content and serve them to a reader’s preferences archived from the their reading habits. They further wanted to increase user loyality with a lesser dependency on paid channels.

What were your goals for this project?

The goal was to increase the size of Jagran's loyal reader base with lesser dependency on paid channels.

SOLUTION

How did you select Tatvic Analytics?

Jagran New Media has been our client for four years, and the project was a part of Google News Initiative for Publishers, wherein Jagran was a chosen publisher and Tatvic was the Google Partner who executed the project

Describe the project in detail.

We were a facing challenge in automatically serving the most relevant content to millions of our readers as we wanted to deliver a unique experience. We wanted to have a robust solution in place that can improve readership and customer engagement with context-aware content recommendations.

What was the team composition?

"Data Scientist Technical Analyst Customer Success Manager Customer Development Manager"

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Content recommendation engine (92% increase in m-web pages/session and 60% increase in desktop pages/session )

How effective was the workflow between your team and theirs?

Tatvic used Google meet for effective communications. They were very prompt on hangouts and emails so it was quick and easy to communicate with the team

What did you find most impressive about this company?

I was impressed with the strategic approach by Tatvic Analytics. Their data science team created the solution architecture document for a content recommendation engine (CRE). It was very well thought and gave us real results.

Are there any areas for improvement?

Yes, there is always a scope for improvement. HEre the scope is to evolve it to real-time recommendations.

BACKGROUND

Introduce your business and what you do there.

I’m the head of media and digital marketing at a healthcare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tatvic Analytics?

We were on a precision marketing and data-led journey, and we wanted an agency that could help us accelerate the process by bringing in capabilities that were more data-oriented and audience campaign-oriented.

SOLUTION

What was the scope of their involvement?

Tatvic Analytics conducted an audit and gave us a view of where we stood in terms of market and competition. They looked at the consumer goods space to determine where we stood in comparison to the other companies.

Another element of their work has been the Google Marketing Platform (GMP) integration. They integrated it fully into our system. We have a Google Analytics dashboard set up.

What is the team composition?

We’ve worked with 5–6 teammates. Two of them on the business development side of things, and another three who do the day-to-day work. 

How did you come to work with Tatvic Analytics?

We work closely with Google, who is a partner of ours, and they recommended Tatvic Analytics to us. When we met with them, we liked the work that they had done, which is why we proceeded with them.

What is the status of this engagement?

We got the first round of proposals from them in October 2019 and the project began in January. Our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The audit was a big value add. We’ve always tried to build an impact on our business through this project. We measure success through the reduction of the cost per campaign. 

We’ve been doing precision but we lacked the scale, and there was a gap in understanding our consumer better. Another KPI is how many consumers are moving down the funnel and how much more information we have. 

How did Tatvic Analytics perform from a project management standpoint?

They’re a good bunch of people, and they’re very supportive. They know our business very well and have good experience in terms of understanding e-commerce, data, and precision. I’m very happy with the experience overall as well as the project management and service.

What did you find most impressive about them?

Tatvic Analytics knows our space very well. A lot of large organizations don’t have data capabilities and don’t understand their audience, but this team clearly defined these areas when they first started.

Are there any areas they could improve?

A lot of their understanding comes from a very heavy e-commerce business; they don’t have much experience in consumer goods companies. There is a lot of media consumption that happens outside of digital, so Tatvic Analytics could learn how to deliver digital marketing offline. 

Do you have any advice for potential customers?

If you bring them in, define who does what and who the key stakeholders are, and allow Tatvic Analytics to go through a discovery process, that will result in a better project.

BACKGROUND

Please describe your company and position.

I am the Associate Principal of a consulting company 

Describe what your company does in a single sentence.

Tech, Data and Clinical support for lifescience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tatvic ® to accomplish? <br>Enable and Set up DV360 platform to deterministically target health care professionals across different geographies and run programmatic ad campaigns.

SOLUTION

How did you find Tatvic ®?

Online Search

Why did you select Tatvic ® over others?

Digital Expertise

How many teammates from Tatvic ® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tatvic managed the DV360 campaigns end-to-end, from media planning and account setup to execution, reporting, and optimization. Their expertise in leveraging custom and contextual targeting ensured precise outreach to healthcare professionals segments, while proactive monitoring and optimization improved campaign performance and ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

  Campaign impressions, Reach and CTRs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Tatvic’s team managed the campaigns seamlessly, consistently delivering on time and remaining highly responsive to our requirements. They adapted quickly to changing needs and ensured proactive communication, keeping us aligned throughout the engagement

What was your primary form of communication with Tatvic ®? <ul><li>Virtual Meeting</li><li>Email or Messaging App </li></ul>

What did you find most impressive or unique about this company?

What impressed us most was Tatvic’s deep expertise in DV360 and ability to leverage advanced targeting to reach niche audiences effectively. Their proactive approach to optimization and clear insights made the campaigns both impactful and easy to track.

Are there any areas for improvement or something Tatvic ® could have done differently?

NA