What evidence can you share that demonstrates the impact of the engagement?
We're really pleased with Tao Digital Agency's work. We started achieving consistent results from our redesign within six months. The best example is the success of our actual training division. We started out delivering next to nothing; we had zero inquiries and no formal offers. They actively started promoting it and attracted clients largely from online inquiries.
Within a short time working together, we've generated a solid and profitable business that's been built on the foundation of leads generated from online inquiries. Our traffic mostly comes from organic search results thanks to the team’s SEO work. Last year, we trained about 1,000 organizations after starting from scratch two years prior.
How did Tao Digital Agency perform from a project management standpoint?
They work well independently, so we're able to stay fairly hands off. Once we know something works, we feel confident they can keep that going forward. Of the four different agencies we’ve used over the years, this is the first time we've actually been able to relax.
We have daily contact supplemented by in-depth monthly status reports. We speak on the phone, meet in person, and use email to stay in touch. They always keep us in the loop. After I agree with the monthly scope of design and formatting work and types of outreach, they execute on those plans. They thoughtfully consider which types of work will help us best promote our site and produce analytics each month.
What did you find most impressive about them?
Tao Digital Agency provides excellent and tangible results that foster sustainable growth for our business. Since we lack technical expertise in-house, we have to rely on outsourced experts. Consistently attracting more good quality leads and conversions confirms the impact of our engagement. vastly reduced our advertising budget. Previously, we were spending four times as much each year.
Are there any areas they could improve?
Since we do have so many conversations, maybe more formal communication would be beneficial. We're a happy client, though, and recommend them to our own customers as well.
Do you have any advice for potential customers?
Try to get your main strategy right at the very start. We've made the mistake previously with other agencies of pushing on in a vague direction. Tao Digital’s initial planning session was very effective for a company of our size. This method has guided all our work and is probably why our partnership has gone so well.