Developing Brands & Telling Stories

TANGA Digital is a boutique marketing consultancy that specializes in digital marketing communications for SMEs.

Our cost-effective services provide businesses of all industries with expert marketing support as and when required. Whether as a holistic approach or just as an extension to your internal marketing function, our small but dedicated team is able to assist on all fronts.

At the heart of our business is an unquenchable passion and desire to help develop brand stories and businesses. Coupled with our bespoke approach to marketing solutions, it's this desire that differentiates us from competitors.

From the initial introduction, TANGA Digital will always be on hand to help develop your business or brand, no matter your size, offering or marketing objectives. Our services are fully encompassed within our three pillars: Creative, Strategy and Management. We will be there throughout your entire marketing journey, from strategizing and creative content planning, right through to campaign production and management.

 
Undisclosed
 
< $25 / hr
 
2 - 9
 Founded
2018
Show all +
Cannock, United Kingdom
headquarters
  • 34 Canterbury Way
    Cannock WS12 3YR
    United Kingdom

Portfolio

Bespoke Company Brochure  Image

Bespoke Company Brochure

Challenge:

Our client is a leading recruitment consultancy which specialises in sourcing quality talent within green industries, from c-suite right through to ground level roles. With their expanding global presence, there is a growing need to unify the branding and appeal to new businesses in a new and visually appealing way.

Solutions:

TANGA Digital took on the exciting

and interactive challenge of rebranding several elements of the client’s marketing collateral. This predominantly centred around creating a bespoke all up company brochure, followed by supporting one pagers, leaflets, presentation templates and ad hoc design files.
Paid Social Media Image

Paid Social Media

An example of a recent customer acquisition and retension campaign 

Google & LinkedIn PPC Campaign - Executive Recruitment Firm Image

Google & LinkedIn PPC Campaign - Executive Recruitment Firm

Challenge:

The client’s competitors had begun to advertise on AdWords in increasing volume and intensity, which gradually resulted in lower ad positioning, Google indexing and greater competition for key search terms. Their account quickly became more expensive with declining ROI and KPI performance. After several months of steady account stagnation, TANGA Digital was brought in to increase brand

awareness and help the client regain market position through PPC.

Results:

Google Adwords campaign: April 2019 - September 2019

The figures below are from the six month TANGA Digital campaigns, compared with the campaigns from the previous six months by the previous agency.

● Impressions - 615K (392K increase)

● Clicks - 3.53K (1.47K increase)

● Conversions - 245

● Conversion rate - 6.99%

● Average Cost-Per-Click - £0.26 (£0.18 decrease)

● Direct phone calls - 10 (9 increase)

● LinkedIn Impressions - 26.9K

● LinkedIn Clicks - 88

● LinkedIn Landing Page Actions - 87

Reviews

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Social Media Marketing for Real Estate Gambling Company

"He’s very helpful in obtaining certifications for Facebook and Google."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2020 - Ongoing
Project summary: 

Acting as the community manager for a gambling company, TANGA Digital obtained certifications necessary for the client to advertise on popular social media channels. They now manage activity and ads on social.

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Raquel Alvarez
Marketing, Real Estate Gambling Company
 
Verified
The Review
Feedback summary: 

Organized and thoughtful, the team was successful in taking critical first steps in future digital advertising and marking efforts. They communicate and stick closely to a defined social media posting schedule, keeping all parties on the same page. Their strategic thinking was commended.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m handle marketing for a real estate management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TANGA Digital?

It’s very hard for us to advertise on Facebook because our services involve gambling. We needed a certification for Google, Facebook, and Twitter. We needed help with social media marketing.

SOLUTION

What was the scope of their involvement?

He’s our community manager and obtained the certifications for all social media channels. We’re able to pay for advertisements now. He works on material, content, and manages all of our social media activity. He does social media advertisements and paid ads.

What is the team composition?

There’s one person.

How did you come to work with TANGA Digital?

I was looking for a good community manager. We used to work with one but we didn’t get the certifications we were looking for. I got a list on Google of the best community managers in the United Kingdom, but many of them did not agree to take on the work. TANGA Digital was the only one who was interested in working with us. He’s also the second-best rated community manager in the UK.

How much have you invested with them?

We've been spending about $500 each month.

What is the status of this engagement?

We started working together in May 2020, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're trying to get more people to our website, aiming to start our activity in September. He is helping us toward our goal that would be impossible without him.

How did TANGA Digital perform from a project management standpoint?

We use email and phone calls. He always delivers on time and sends me a social media posting schedule. That involves providing reasoning behind why we should post certain things and strategic approaches for platforms like Twitter and Instagram.

What did you find most impressive about them?

He’s very helpful in obtaining certifications for Facebook and Google.

Are there any areas they could improve?

No, there’s nothing I’d have him improve.

Do you have any advice for potential customers?

He’s a very hard worker. He always does things on time and is very fair.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    The price is very fair.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve already recommended him to people.

PPC & Paid Advertising for Children's Products Retailer

“I’d recommend this agency because the results are really, really good.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2019 - Ongoing
Project summary: 

TANGA Digital handles PPC and advertising efforts for an online children's products retailer. Working from scratch, their team manages the client's Facebook ads targeting mothers, families, and parents.

The Reviewer
 
1-10 Employees
 
United Kingdom
Head of Marketing, Online Retailer
 
Verified
The Review
Feedback summary: 

The client is happy with the PPC efforts and has seen an exponential increase in orders. TANGA Digital handles every step of the process and delivers effective results. Their rates are cost-beneficial and reasonable from a financial standpoint. Communication is good overall but could improve.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for an online retailer that sells baby and kids products like pushchairs, wooden toys, clothing, footwear, and those kinds of things. Our products are for children who are newborn babies to eight years old.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TANGA Digital?

We needed help with PPC advertising.

SOLUTION

What was the scope of their involvement?

TANGA Digital handles our paid ads for Facebook and have worked from scratch. Our target audience is UK moms who are between the ages of 24–40. Our website sells baby and kids products, and all of our target audiences are moms, families, and parents.

What is the team composition?

I’m only in contact with Phil (Director).

How did you come to work with TANGA Digital?

I knew TANGA Digital because we worked together in the past.

How much have you invested in them?

We’ve spent around £200,000 (approximately $247,000 USD).

What is the status of this engagement?

We’ve been working with them since December 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have Facebook or Instagram accounts and don’t understand social media. For me, I can only see we’ve gotten more orders which is how we’re judging if the efforts are working well or not. We’re happy with the conversion rate and the cost figure. Our team can see the performance from zero to now and observe if there’s been an improvement, which is why I’m happy with their work.

How did TANGA Digital perform from a project management standpoint?

In the beginning, when Phil would set all the post order ads, he’d ask me to check everything. When I confirmed those things were okay, he’d plan out when the ads would start and finish running. He set up everything for us.

Communication is okay. Sometimes, Phil replies a little bit late, but generally speaking, it’s acceptable. We mainly use email for communication.

What did you find most impressive about them?

Our team had tried someone else and it was a terrible outcome. We had spent a lot of money on the project, but we had no orders for two months, whereas I can see the massive increase with Phil and the number of orders coming in. It has been really effective.

Are there any areas they could improve?

They could be more proactive in giving us more suggestions on anything else we can do for Facebook because we don’t know what to do when it comes to social media.

Do you have any advice for potential customers?

I’d recommend this agency because the results are really, really good. The monthly payment is reasonable, and they don’t overcharge.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Their performance is good.
  • 5.0 NPS
    Willing to refer
    We’re really thankful for the performance we’re getting now from our Facebook paid ads.

Digital Marketing for Website Creation Company

"They’re committed to delivering work that will make us happy."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2017 - Ongoing
Project summary: 

TANGA Digital provides ongoing digital marketing support. They manage online advertising efforts on Facebook, Instagram, and Google, as well as designing the content for the platforms. 

The Reviewer
 
1-10 Employees
 
Oxford, United Kingdom
Victor Nonyane
Founder, Oxford Creates
 
Verified
The Review
Feedback summary: 

The work from the TANGA Digital team has resulted in a growth in sales for the client, which marks a successful engagement. Their efforts are impressive, as their work meets expectations and their team is dedicated. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Oxford Creates, a website creation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TANGA Digital?

We needed help with digital marketing to increase sales and grow our interactions with customers on our website.

SOLUTION

What was the scope of their involvement?

They handle our digital marketing, including our advertising efforts on Facebook, Instagram, and Google. They handle all of the design, producing images that are different based on the platforms.

What is the team composition?

I’m in contact with one person from their team. 

How did you come to work with TANGA Digital?

I heard about them through word of mouth; they were recommended as a really good company.

What is the status of this engagement?

We started working together in May 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work has contributed a lot to our increased sales. I’m very happy with their work. 

How did TANGA Digital perform from a project management standpoint?

Their project management is really good. We communicate daily. If there’s anything I’m unhappy with, I just message or text them and they respond very quickly.

What did you find most impressive about them?

They’re committed to delivering work that will make us happy. They’re a wonderful team and are quite diligent.

Are there any areas they could improve?

They could improve their prices.

Do you have any advice for potential customers?

Communication is key.

5.0
Overall Score I appreciate their service.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing to Promote Green Recruitment Agency

"The tasks that I have set him have been delivered to satisfaction."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2019 - Ongoing
Project summary: 

TANGA Digital researches and writes content to support monthly marketing initiatives. Their goal is to help promote the brand in addition to tackling ad hoc tasks.

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Managing Director, Green Recruitment Agency
 
Verified
The Review
Feedback summary: 

TANGA Digital's content marketing has caught the green recruitment agency market's attention. A reliable team, they're willing to go the extra mile to contribute to success.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Managing Director of a specialist recruitment organisation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TANGA Digital?

We needed someone who was able to provide well researched content for our monthly marketing initiatives + ad hoc design support for key campaigns and events.

What were your goals for this project?

Brand design and brand promotion.

SOLUTION

How did you select this vendor?

Previously worked with him before. Liked the quality of his work. Good listener and great guy to work with.

Describe the scope of their work in detail.

Scope was simple:

  1. To design our brand taking into consideration our mission, market position and ambitions.
  2. To keep pushing our brand out every month through well researched content marketing (ongoing step).
  3. To provide ad hoc support on demand due to changes/ updates to our brochure etc.

What was the team composition?

I work with Phil on a one-to-one basis. I share my vision and he executes with brilliance.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are turning heads, disrupting the market and winning business, which is exactly the return I was seeking.

How effective was the workflow between your team and theirs?

He's fine. I'm the problem as I'm a very busy man and travel a lot. He's often waiting for me, not the other way around.

What did you find most impressive about this company?

His reliability and going the extra mile. E.g. I needed him during Christmas for some urgent support. He was away on holiday but as soon as his flight landed back in the UK, he got straight to work. Basically, he doesn't mess around. He values his clients.

Are there any areas for improvement?

The tasks that I have set him have been delivered to satisfaction. I am yet to be disappointed so cannot comment on areas for improvement at this stage.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer