Tamrah Media

BACKGROUND

Please describe your company and position.

I am the Manager of Couture Hair Pro

Describe what your company does in a single sentence.

We are Beauty and Haircare Company consist of 5 Brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tamrah Media to accomplish?

• E Commerce
• Digial Marketing
• Website Building & Management
• Branding
• Content Creation
• PR Management
• Social Media Management

SOLUTION

How did you find Tamrah Media?

• Online Search
• Referral

Why did you select Tamrah Media over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Tamrah Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. ObjectiveTo build Couture Hair Pro’s digital presence and e-commerce performance across GCC and international markets, enhance customer acquisition and retention, and establish the brand as a premium leader in professional hair styling tools and beauty technology.  2. Core ResponsibilitiesA. Digital Marketing Strategy & Execution Developed and implemented a multi-channel marketing strategy focused on Return on Ad Spend (ROAS), customer acquisition, and engagement.Planned and executed paid advertising campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and Snapchat, targeting both B2C and professional salon audiences.Integrated and managed performance tracking tools including GA4, Google Tag Manager, Meta Pixel, TikTok Pixel, and Snap Pixel for real-time analytics and conversion optimization.B. Influencer & Content Marketing Led over 250+ influencer collaborations, from influencer selection and creative briefing to post-production and video editing.Directed the production of ad-ready content, ensuring all visuals, product videos, and reels aligned with brand storytelling and aesthetics.Managed influencer-generated content for paid campaigns, significantly improving engagement rates and ROI.C. E-Commerce Management Managed end-to-end marketplace operations for Couture Hair Pro on Amazon, Noon, Trendyol, Shopify, Mumsworld, Namshi, and Dubai Store.Oversaw product uploads, pricing, promotions, stock synchronization, and campaign management, achieving strong sales performance contributing to AED 2.8M+ annual revenue across the portfolio.Enhanced product listings with SEO, AEO, and GEO optimization—performing keyword research, writing optimized titles/descriptions, and creating localized content in English and Arabic.Improved organic visibility to achieve over 15,000+ monthly organic visitors on brand websites and marketplaces.D. Website & UX Management Maintained and updated the brand’s Shopify website, improving UI/UX, page speed, mobile responsiveness, and conversion flow.Designed and implemented landing pages for new product launches, seasonal campaigns, and promotions, aligned with digital ad creatives.Integrated analytics dashboards for performance monitoring, traffic segmentation, and conversion tracking.E. Creative Production Produced and edited product photography, lifestyle visuals, packaging graphics, and social media assets, maintaining brand consistency.Designed digital ad creatives, promotional banners, and in-store POS visuals to strengthen the brand’s premium image.F. Brand Communication & Strategy Conducted market research and competitor benchmarking to refine pricing, positioning, and promotional strategies.Planned monthly content calendars for social media and ad channels, ensuring cohesive storytelling and consistent engagement.Built customer segments for remarketing, email automation, and loyalty campaigns. 3. DeliverablesFully managed digital marketing campaigns across all major platforms.Complete content production pipeline for paid and organic media.Optimized e-commerce store and marketplace listings.Monthly performance reports with data-driven insights and recommendations.Influencer management documentation and campaign performance tracking.Creative assets (photos, videos, ad visuals, landing pages). 4. Outcomes & AchievementsIncreased online visibility and brand awareness across GCC markets.Improved ROAS and lowered cost per acquisition through precision targeting and A/B testing.Achieved consistent month-on-month growth in website traffic and conversions.Established Couture Hair Pro as a leading premium beauty technology brand through cohesive digital identity and influencer-driven campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes
1. Revenue Growth & ROI
Contributed to AED 2.8 million+ in total annual revenue across Areej Al Noor brands, with Couture Hair Pro accounting for over 35–40% of total e-commerce sales.
Achieved an average Return on Ad Spend (ROAS) of 4.2x across Meta and Google Ads campaigns.
Reduced Customer Acquisition Cost (CAC) by 27% through data-driven optimization and retargeting.
2. Traffic & Engagement
Increased monthly website traffic from 3,000 to over 18,000 organic visitors within 6 months through SEO, AEO, and multilingual content strategies.
Improved CTR (Click-Through Rate) on paid ads by 42% after optimizing creatives, headlines, and audience targeting.
Gained 60K+ monthly reach and 7K+ average engagement across social media channels, positioning the brand as a top performer in the hair tools category in GCC markets.
3. Marketplace Performance
Boosted Amazon & Noon sales by 65% QoQ through strategic pricing, keyword optimization, and seasonal campaign management.
Maintained an average product rating of 4.6/5 across online marketplaces, enhancing buyer trust and conversion rates.
Improved Buy Box visibility on Amazon for priority SKUs, increasing daily order volume by up to 50% during promotional periods.
4. Influencer & Content Impact
Managed over 250 influencer collaborations, generating millions of impressions and an estimated 18% conversion lift during influencer campaign periods.
Increased video ad completion rates by 30%, leveraging influencer-produced and in-house short-form content tailored for TikTok and Instagram Reels.
Produced over 400+ ad creatives and videos, maintaining brand consistency and premium positioning.
5. Brand & Customer Experience
Enhanced website conversion rate from 1.6% to 3.4% after UX/UI improvements and A/B testing.
Built and segmented a CRM audience base of 25,000+ customers, enabling automated retention campaigns and personalized offers.
Maintained an average customer satisfaction rate of 92% based on post-purchase feedback and repeat order analysis.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Timeliness & Delivery
All project deliverables — from ad campaigns and product launches to influencer collaborations and website updates — were delivered on or ahead of schedule.
Digital campaigns followed a strict calendar cycle, including pre-launch planning, content creation, ad testing, and post-campaign reporting, ensuring timely rollouts aligned with seasonal and promotional events (e.g., Ramadan, Eid, Black Friday).
Marketplace uploads and website updates were managed through a weekly sprint system, allowing rapid execution and minimal downtime.
2. Communication & Responsiveness
Maintained direct, daily communication with the brand management and sales teams via Slack and WhatsApp for approvals, content feedback, and campaign adjustments.
Demonstrated strong agility in responding to new requests or urgent marketing needs, such as last-minute influencer activations, promotional banners, or restock announcements.
Provided weekly performance updates and insights, enabling data-driven decision-making and faster optimizations.
3. Collaboration & Coordination
Worked collaboratively with in-house photographers, videographers, and logistics partners to ensure smooth coordination between marketing content and product availability.
Established a feedback loop with management to review KPIs, campaign analytics, and creative performance, leading to continuous improvement.
Used structured project management tools like Google Workspace, Trello, and Meta Business Suite to track task progress, deadlines, and campaign outcomes.
4. Overall Client Satisfaction
Received consistently positive feedback from brand stakeholders for reliability, proactive communication, and high-quality creative output.
Demonstrated flexibility in managing overlapping campaigns for multiple brands under Areej Al Noor General Trading, while ensuring that Couture Hair Pro maintained priority visibility and consistent marketing activity.
 
Summary:
Couture Hair Pro’s digital marketing and e-commerce projects were managed efficiently, with all deliverables completed on time, responsive client communication, and proactive adaptation to evolving campaign needs — resulting in improved performance, faster execution cycles, and measurable brand growth.

What was your primary form of communication with Tamrah Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Way of work and their single point agenda THINK GROW WIN

Are there any areas for improvement or something Tamrah Media could have done differently?

I actually dont know and I respect their unique approach and way of work.