TalkingTree Creative

BACKGROUND

Please describe your company and your position there.

I am an executive producer at Aquarian. We are a full-service production company that specializes in producing special events and corporate meetings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TalkingTree Creative?

We engaged TalkingTree Creative to design and produce introduction videos for the keynote speakers at our client's annual event. Additionally, they created the thematic design for all of the PowerPoint presentations for the conference.   

What were your goals for this project?

We hoped to provide a cohesive look for all of the design elements of the general sessions and provide some energy for the introduction of the keynote speakers.

SOLUTION

How did you select this vendor?

We have partnered with TalkingTree Creative on many events over the past 15 years, so we are very familiar with and confident in their work.

Describe the video(s) and the process in detail.

Our company pitched the client on having intro videos for the keynote speakers instead of a simple headshot on a title slide. TalkingTree Creative opted for videos containing motion graphics, music, still photography, and the keynote speaker’s official biography.

I collaborated with TalkingTree Creative’s team on how to flesh out the videos so that they reached 60–90 seconds, so we included several images of each speaker. TalkingTree Creative picked out the appropriate musical selections, text and other supporting graphics.

TalkingTree Creative delivered a first draft snippet to give the client an idea of the creative direction. Based on the initial feedback for each video, we continued with that plan or revised and edited the video to accommodate the client’s specific comments. TalkingTree Creative later provided two more extended versions and again asked for feedback. They implemented any final changes and delivered the videos on time, roughly three weeks before the event.

What was your vendors' project management or feedback process?

Their project management process was clearly defined and easy to work with. TalkingTree Creative outlined all of the project milestone dates and each step of the video review process. The client and I each had ample time to communicate our feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our client was thrilled with the finished products—so much so that they have chosen to do videos again for the 2019 event. The videos were energetic and exciting, but they also added a layer of professionalism and polish to the production of the conference.

How effective was the workflow between your team and theirs?

We communicated efficiently with their producer, who gave us frequent updates and feedback. We were impressed by the overall production process.

What did you find most impressive about this company?

TalkingTree Creative’s originality and eye for detail are what impressed me the most. Their professionalism, easygoing personality, and positive attitude made them an ideal production partner.

Are there any areas for improvement?

No, they were such a joy to work with. We appreciate all of the great deliverables they produced for this project.