Please describe the scope of their involvement in greater detail.
Taktical provided various different services for us. That was just the impetus for the relationship but they've also done other things for us. They laid out a plan for a bunch of onsite system expansion authorizations for engineering teams. They did it by urgency and impact. Then took their engineers to implement best practices to get our general website to a much better state.
They also worked with us to build an outreach team, primarily for link building. We worked together to create a strategy to really optimize that process. Although we primarily did organic with them, we also did some Pay-per-Click. They gave us agency support for some large campaigns that we were running. For example, for large auction campaigns that involved a high spend over a short period of time, they helped us set everything up on the various platforms, recommended creative strategy and utilized the implementation for us, so they saved us a bunch of time there.
Back to the organic side, they also came up with various reports and proposals for the next big thing that we should focus on, and steps on how to implement this.
We have weekly search engine optimization [SEO] meetings that they have attended every time. They also provided support for our weekly SEO email that goes out to the wider team. They supported us in gathering all the statistics. Of course, they answered questions that we had and kept us abreast of industry changes and algorithm updates and such.
How did you come to work with Taktical?
I believe it was through word of mouth. Someone who had worked with them previously had a relationship with some people who were among the founders of our company. This person is a very well-known and respected digital marketer, so his opinion was really important. He introduced us.
Ultimately, we decided to go with Taktical because we felt they offered what we needed, which is the accommodation of just working really closely. We wanted a relationship where, by not being too big of a company, they just care about their individual clients, so they put a lot of time and effort into cultivating the relationship. And they have the expertise. It's a very small, agile agency.
Could you provide a sense of the size of this initiative in financial terms?
The cost of the project is confidential.
What is the status of this engagement?