Engaging Branded Content with Top Music Artists

Taillight has created content and produced results for brands and artists for more than 20 years.

From producing large complicated events for live television to developing engaging content for brands to creating award-winning music videos, our clients trust and rely on Taillight to deliver quality content and provide a 360°proven strategy for sharing that content.

Great content starts with a great idea, and we’ll bring you lots of them.

 
$10,000+
 
Undisclosed
 
2 - 9
 Founded
2000
Show all +
Nashville, TN
headquarters
  • 30 Middleton Street
    Nashville, TN 37210
    United States

Portfolio

Key clients: 

Coca-Cola, smartwater, Walmart, Swisher Sweets, Corona, Synchrony Financial, Universal Music Group, Big Machine Records, Sony Music, Hallmark Channel, CMT, Netflix, Tim McGraw, Carrie Underwood, Thomas Rhett, Machine Gun Kelly, Cardi B, Gucci Mane, and lots more.

Reviews

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Production for a Cable Television Network

"They have a creative vision and stay up-to-date with the cutting-edge trends in the industry.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
1999 - Ongoing
Project summary: 

Taillight produced multiple music videos for a cable network. They guided the entire process–from building out the ideas to writing a script and managing the creative process.

The Reviewer
 
201-500 Employees
 
Nashville, Tennessee
Margaret Comeaux
Executive Producer, CMT
 
Verified
The Review
Feedback summary: 

The in-house team is impressed with the quality of Taillight’s productions. Taillight went above and beyond to meet all needs and stay within the budget, while their creativity and knowledge of the music industry made them a reliable partner.

BACKGROUND

Introduce your business and what you do there.

I'm an executive producer at CMT. We're a cable network and we focus on country music. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Taillight?

We were looking for a vendor to produce a music-based series for us.

SOLUTION

What was the scope of their involvement?

Taillight has produced multiple music videos that air on our channel. They also help us with various events, such as CMT Music Awards, and produce videos for different labels. They're involved in all aspects of video production, so they helped us generate ideas, develop a script, and hire people for the creative positions. They have exceptional knowledge of the music industry, which makes a huge difference when we need to choose songs for our show.

What is the team composition?

I mostly work with Tom (President and Executive Producer, Taillight), who has a team underneath him.

How did you come to work with Taillight?

We hired them because of their experience in music production, creativity, and knowledge of our industry.

How much have you invested with them?

We've spent over $1 million.

What is the status of this engagement?

We started working with them about 20 years ago and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've received a lot of positive feedback on the videos that Tom has created for us. They bring excellence to any production that they deliver.

How did Taillight perform from a project management standpoint?

They run every production with precision and efficiency. They always make sure they stay on budget and deliver high-quality products for that budget.

What did you find most impressive about them?

They have a creative vision and stay up-to-date with the cutting-edge trends in the industry.

Are there any areas they could improve?

I can't think of anything. They're always ahead of the curve from a technological standpoint as well as from a creative standpoint.

Do you have any advice for potential customers?

Anyone would be lucky to have Taillight as a partner. They pay attention to every detail when they’re working on a production.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer