What evidence can you share that demonstrates the impact of the engagement?
R1: The adoption of the product has continued to increase. We’ve seen the adoption rate grow from 15% after our first version to more than 20% now. The app exists strictly as an add-on for our window treatment orders, but it cannot be found in app stores. We’re seeing a fair amount of Android users, and, as a result, we see a lot of adoption with Google Assistant, which is also helping drive sales.
R2: In conjunction with the significant updates we’ve done, our reviews have increased by at least a star on average, which we attribute to Tack Mobile’s UI/UX input. The feedback we’ve received has been overwhelmingly positive. The constructive feedback we’ve received is thoughtful and has helped us drive development forward. Tack Mobile has been receptive to all feedback, and they’re willing to work with us to create the best solution.
How did Tack Mobile perform from a project management standpoint?
R1: In the last year, Tack Mobile added a QA engineer and added more automation to their processes. We’ve established a valuable rapport with their engagement manager. We have regular meetings and planning sessions. There is a productive workflow that has enabled us to make one major revision around this time last year and seven updates since then.
What did you find most impressive about them?
R1: Their consistency has been impressive. We’ve tasked them with a lot, but they’ve been thoroughly engaged, and they’re producing. We greatly appreciate their ability to adapt to all of our internal changes.
R2: I’ll add that their efforts to collaborate and be transparent have been valuable. My role didn’t exist in an official capacity until last year, but as it’s become more defined, my involvement grew significantly. Tack Mobile exhibited a great willingness to include me and my team while continuing to deliver strong work.
Are there any areas they could improve?
R1: We’ve addressed this with them to a certain extent already, but we’re working to keep the workflow consistent and ensure that we don’t introduce regressions into our processes.
Do you have any advice for future clients of theirs?
R1: Adding a UX manager helped us refine our ideas and present them to Tack Mobile in a more concrete way. It enabled us to have more back-and-forth on the UX and visual design. Further, prospective clients should have their own project management, design, and QA arms to help them onboard and deploy the work that Tack Mobile develops.
R2: It’s critical to have an understanding of your product, your strategy, and the goals of your users.