Tack Media

BACKGROUND

Please describe your company and your position there.

Brand new Coffee shop, I am the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tack Media ?

Advertising, Social Media, Website Development and Marketing strategies.

What were your goals for this project?

To make money from advertising, creating social media and having it managed, creating a website and coming up with marketing strategies.

SOLUTION

How did you select this vendor?

Online, they have great reviews.

Describe the project in detail.

I found Tack Media on Yelp through their great reviews. I spoke with Kevin and mentioned all of the things I needed. I worked with the team for around 4-5 months and I am beyond happy with the results. They created a website with content, photos, menu, social media, loyalty programs, flyers and some advertising that I needed for my coffee shop.

The best part is they were always available through chat/video calls and in touch for any changes/adjustments that were made. It was a smooth and fun process. The team thinks outside of the box and they gave a lot of creative ideas on how to advertise my business so it can stand out. Their staff is very detailed oriented, professional and sharp. It’s very important to find creatives that understand the overall vision. I’ve had that happen to me in the past with another marketing company, where what I wanted was not delivered because of miss-understanding and miss-communication. This time around working with Tack Media I achieved the overall vision through their great communication skills and great work ethic.

Through every step, they always sampled out drafts/content/edits for me to approve before putting it up anywhere. Which doesn’t leave much room for mistakes. What also makes them great is when something didn’t work Kevin and his team were very understanding and flexible to adjust. Three weeks before my grand-opening we had a situation where one of my wholesalers that I was going to buy pastries from had increased all of her items over 30% and that was not going to work for me price wise.

We had done the photoshoot for the pastries and they had all the photos in all the menus, website, social media etc. They helped me out and took the new photos and re-did the entire menu, flyers for me last minute. I really appreciate it. They delivered and met all of my needs. The marketing team I worked with in the past would nickel and dime over every single hour/job done, whereas Tack media gave me a very reasonable package which left room for adjusting things if they didn't work. Thank you Kevin and the team you guys are awesome! I highly recommend this company for all marketing, social media and website services.

What was the team composition?

We worked through, phone, video and email to create all the content we needed. Communication was great and everything was delivered on time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes they built a great website for us with great photos and content. They created and managed all of our social media pictures, content, posts and followers that we gained because of them. They made flyers and came up with strategies for our business where we could use in our loyalty program to get people to come back and buy more.

How effective was the workflow between your team and theirs?

Very effective and organic.

What did you find most impressive about this company?

Great communication skills, attention to detail, understanding the vision with me explaining only once, thinking outside of the box and reasonable pricing for the work that is done.

Are there any areas for improvement?

I was happy with everything.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of ADVOgroup, INC., a boutique consulting and communications firm for presentation leadership training.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tack Media?

We were a startup with great clients, but we needed to increase our brand awareness. We wanted to bring more traffic to our website, so we knew we needed a new one. We basically needed an overhaul of our outward-facing image and operations.

SOLUTION

What was the scope of their involvement?

They’ve rebuilt our website on WordPress from the ground up, increased our SEO, and designed a new logo for us. They’ve also helped us rebrand and develop content for our social media presence (e.g., Facebook, Twitter, Instagram), bringing everything together to expand our business in the most efficient and effective manner. Additionally, they’ve assisted us with PPC ads and managed our AdWords account.

What is the team composition?

We’ve worked with three people on and off: the founder and some content developers. The founder also has contact with some other team members.

How did you come to work with Tack Media?

I’m not sure if someone recommended them or if they found us.

How much have you invested with them?

We’ve spent over $20,000.

What is the status of this engagement?

Our relationship began in January 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve definitely increased our SEO presence, bringing us to the front page of results for executive coaching in Los Angeles. That was a huge goal for us. We’ve also gained more social media followers and developed some incredible leads in terms of size and scope. The ones we have coming in now are amazing and the new website has been incredibly helpful. We’re now competing with some really large companies. Their help with PPC and AdWords management has also been awesome. My partner and I had no idea of how to do any of that, so their assistance has been invaluable.

How did Tack Media perform from a project management standpoint?

Their project management is great and I can always get ahold of them. We do have to move things around sometimes, but that’s normal in this business. Their team is so motivated considering how many things they have going on, which is awesome. We sometimes ask for a lot, but they’ve handled it well. We have in-person meetings and also use Slack, which is an amazing tool they suggested that allows us to share things in real time.

What did you find most impressive about them?

Tack Media is always looking for new ways to innovate and automate, which has been immensely beneficial for us. The automation aspect is something we’ve been working on for a while and we really push it when consulting other companies. Their team is so proactive and it yields an incredible amount of efficiency.

The collaborative atmosphere is great. They really listen to us and incorporate our ideas, but also make suggestions aimed at the most beneficial outcomes. We don’t have a large budget, but they’ve been able to work with it and spread it in an effective way to enhance our marketing. They’re constantly shifting things around from Facebook, LinkedIn, and AdWords in order to get us the most value for our money. They always focus on efficiency.

Are there any areas they could improve?

They could maybe be more organized and strategic in terms of clearer timelines and expectations.