Systems for Humans

RankSense is a system that monitors a client’s website, detects SEO issues and proposes solutions. The aim was to produce amazing SEO results in just 6 weeks instead of the usual 6 months. With excellent real-world results, RankSense became a featured app in the Cloudflare App Store.

For website owners, SEO is a struggle. Owners don’t have the best tools to measure the impact of their changes, can’t implement fixes fast enough and are always waiting for the next development cycle. And finally, owners are usually forced to do all their SEO work manually.

We designed a tool that creates solutions to SEO issues including auto-generating meta descriptions from content using AI. The user can tweak results and implement via the Cloudflare platform without a development team.

Tahometer is a time-tracking tool for large teams working remotely. We redesigned it completely simplifying existing user flows and added new features such as productivity charts based on the type of application used plus custom reports for faster employee timesheet review.

In the old version, employees couldn’t easily check how many hours of work they’d recorded in the system. Managers struggled with time-consuming timesheet reviews. In addition, an unresponsive interface prevented the Tahometer team from introducing new features.

First, we introduced a Summary section that provides a quick overview of recorded hours for both team leaders and regular users. Second, we improved the review process with a productivity chart and rich, customizable reports. Finally, we introduced a mobile-first, responsive interface based on our new design system.

Logflare is a log management platform for the next generation of developers. It allows users to store and analyze large numbers of event logs without breaking the bank. We created a brand style guide including a new logo, a project website layout and a logger application template.

Since the platform originally launched in early 2019 the number of active users has skyrocketed. Even after more than 100 billion logs collected, the Logflare project still had not developed brand guidelines. The site had other problems too. The site explained service concepts well but lacked the marketing content needed to drive paid subscription sign-ups. The system didn’t promote credibility well enough for many to trust storing data on Logflare servers.

First, we researched the target audience and competitors to address some user concerns around data privacy and pricing transparency. Next, we created a mood board, new logo and a collection of patterns — all in a style guide inspired by hacker subculture. Finally, we designed a new site with more persuasive content with a dedicated dark theme.

CapRaise is a platform that provides family offices with curated investments. It’s essentially a fintech marketplace for investment with size ranging from $20M to over $500M. With headquarters in Australia, CapRaise works globally and has already raised $1.41B capital for its clients. Besides platform design, we also provided CapRaise with a custom investor deck template.

Family office managers are a demanding audience with no time to spare. On the other hand, deal providers are concerned with privacy, only looking for serious investors. As a result, both sides lose time actively searching for a business partner and often rejecting the vast majority of offers.

As a first step, we gave deal providers easy access to platform statistics regarding investor criteria, automatically filtering out unwanted deals. Next, we set up the system so family office managers could make profiles to match only certain types of deals. And last, instead of forcing users to search actively, we used automated notifications for matching deals.

ShowHow is a cloud platform that helps users create immersive learning experiences to deliver better training through virtual reality (VR), 360 videos and 3D content. Courses created on the platform focus on practical experiences to prepare users for military operations, medical emergencies and work in hazardous environments.

Our biggest challenge was to design a course creation workflow. One course can have many scenarios with dozens of sections plus a variety of tests and tasks for users to complete including finding objects in 3D space or in a video. The information architecture for ShowHow was complex, especially with the need to keep the interface consistent across VR, mobile and desktop devices.

We experimented with various setups using interface wireframes before deciding on an exact user experience. We also worked closely with the development team to ensure that our designs were suitable for each supported device. Finally, we resolved a tricky issue dealing with UI consistency using a curved virtual screen for most of the interface elements in the VR realm.