SEO & SMM for Custom Software Dev Company
- Other Digital Marketing Search Engine Optimization Social Media Marketing
- Confidential
- Oct. 2025 - Ongoing
- Quality
- 4.5
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their professionalism, consistency, and genuine interest in our growth made them stand out."
- Other industries
- Indore, India
- 1-10 Employees
- Online Review
- Verified
Systematic Infotech provides SEO and social media marketing services to a custom software development company. The team is responsible for creating and optimizing content and managing social media campaigns.
Systematic Infotech has improved the client's search visibility, social media presence, and organic traffic. The team has a well-structured workflow and is highly responsive and proactive. They communicate smoothly and transparently via email, WhatsApp, and scheduled review calls.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Varnet Solutions Pvt. Ltd.
Describe what your company does in a single sentence.
We provide Custom Software Development Services (CRM's EPR's)
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Systematic Infotech to accomplish?
- Social Media Management
- Search Engine Optimization
- Building Online Presence
SOLUTION
How did you find Systematic Infotech?
Referral
Why did you select Systematic Infotech over others?
- Close to my geographic location
- Pricing fit our budget
- Referred to me
How many teammates from Systematic Infotech were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work
Systematic Infotech was hired by Varnet Solutions to enhance the brand’s digital presence and lead generation through a strategic combination of Search Engine Optimization (SEO) and Social Media Marketing (SMM). The objective was to increase online visibility, improve search rankings, and build a strong brand image across digital platforms.
The scope of work covered both on-page and off-page SEO, content marketing, keyword optimization, website performance improvement, and consistent brand communication through social media campaigns.
Summary of Key Deliverables
1. SEO Services
- Website Audit & Optimization: Conducted a complete technical audit to identify and fix issues related to site speed, indexing, and SEO structure.
- Keyword Research & Strategy: Developed a keyword strategy targeting industry-specific and high-conversion keywords such as KYC automation, Verified WhatsApp solutions, cloud telephony dialer, CRM integration, and ERP for enterprises.
- On-Page Optimization: Optimized meta titles, descriptions, URLs, internal linking, image ALT tags, and content structure for better crawlability.
- Off-Page SEO & Backlink Building: Built high-quality backlinks through guest posting, business listings, and directory submissions to strengthen domain authority.
- Content Strategy: Created SEO-focused blogs and landing pages highlighting Varnet’s products — ProvisionPro (KYC App), VCHAT, Dialer, and CRM.
- Monthly Performance Reports: Delivered detailed SEO analytics reports tracking keyword ranking improvements, organic traffic growth, and visibility metrics.
2. Social Media Marketing (SMM)
- Content Planning & Design: Developed a monthly content calendar with a mix of promotional, informative, and awareness posts focused on Varnet’s product ecosystem.
- Creative Design & Copywriting: Designed visually appealing posts and crafted engaging captions aligned with the brand tone and messaging.
- Platform Management: Managed and optimized brand presence across platforms like LinkedIn, Facebook, and Instagram.
- Ad Campaign Management: Ran targeted ad campaigns to generate qualified leads and improve engagement across business audiences.
- Analytics & Reporting: Monitored engagement metrics, ad performance, and audience insights with monthly reports and strategy recommendations.
3. Strategy & Consultation
- Digital Brand Positioning: Positioned Varnet Solutions as a trusted enterprise technology provider offering integrated ERP and communication solutions.
- Competitor Analysis & Benchmarking: Conducted analysis to identify market gaps and differentiate Varnet’s offerings.
- Continuous Optimization: Regularly reviewed performance data and refined strategies to maximize ROI.
Overall Outcome
Through consistent SEO and SMM efforts, Systematic Infotech successfully improved Varnet Solutions’ search visibility, organic traffic, and social media engagement, laying a strong foundation for brand growth and lead generation in the B2B technology domain.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The collaboration resulted in improved search visibility, consistent brand presence on social media, and measurable growth in organic traffic and engagement — strengthening Varnet Solutions’ digital footprint and business credibility.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Systematic Infotech demonstrated excellent project management throughout the engagement. They maintained a well-structured workflow, starting with a clear project timeline and monthly deliverable plan for both SEO and social media marketing activities.
All tasks — including keyword research, on-page optimization, content publishing, and social media posts — were delivered on time and in alignment with our marketing objectives. The team provided weekly updates and monthly performance reports, which helped us track progress and measure results effectively.
They were highly responsive and proactive in addressing our feedback and requirements. Whether it was a quick change in campaign creatives, adding new keywords, or optimizing ad strategies, their team was always open to collaboration and made adjustments promptly.
Their communication was smooth and transparent, primarily conducted via email, WhatsApp, and scheduled review calls. Overall, we found their management process to be organized, reliable, and results-driven.
What was your primary form of communication with Systematic Infotech?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about Systematic Infotech was their strategic approach and deep understanding of digital marketing for tech-based businesses. They didn’t just focus on execution — they took the time to understand our products, target audience, and business goals before crafting a custom SEO and social media strategy.
Their ability to combine technical SEO expertise with creative social media storytelling truly made a difference. Each campaign was data-driven yet visually engaging, ensuring consistency across all digital platforms.
We were also impressed by their responsiveness, transparent communication, and commitment to measurable results. The team treated our brand as their own, continuously suggesting improvements and new ideas to enhance performance. Their professionalism, consistency, and genuine interest in our growth made them stand out from other agencies we’ve worked with.
Are there any areas for improvement or something Systematic Infotech could have done differently?
Overall, our experience with Systematic Infotech was very positive. The team was proactive, skilled, and delivered results as promised. However, one area that could be improved is report visualization and analytics presentation — providing more graphical insights and comparisons in the monthly performance reports would make it easier to interpret growth trends at a glance.
Additionally, more frequent brainstorming sessions could further enhance campaign creativity and alignment with evolving market trends.
That said, these are minor suggestions — the overall quality of work, communication, and timeliness from the team were excellent and met our expectations consistently.
RATINGS
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Quality
4.5Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS