What was the scope of their involvement?
We provided Syroup with photos and briefs for our movies, and they used those to create good-looking sites and social media accounts for each film. They got accounts verified, utilizing channels like Facebook, Twitter, Instagram, and Google Plus. Syroup worked in HTML, PHP, and CSS, liaising with our internal team to ensure content was pushed out and on brand.
We launched a newsletter sign-up so people could be notified of our new products, and we collected that data to analyze and track results. We also had access to Google Analytics and Facebook tracking tools to see how many conversions we got from our paid activities and marketing campaigns. Syroup integrated the site with movie theaters’ tracking tools as well, allowing customers to buy tickets to a movie through our own website.
What is the team composition?
We mainly worked with the head of marketing and the line manager. The team was about 10 people in total.
How did you come to work with Syroup?
A colleague recommended them. We called them in for a meeting and gave them a brief of a movie we were releasing, and they came back with a detailed overview of what they’d do. We liked the presentation, so we hired them.
How much have you invested with them?
We spent between £240,000–£300,000 (approximately $298,000–$373,000).
What is the status of this engagement?
The partnership lasted from 2016–2018. We have plans to engage with them again soon.