Marketing That Sticks

We provide marketing and development services that stick through concise, clear and defined means.

 
$10,000+
 
$50 - $99 / hr
 
50 - 249
 
Undisclosed
Show all +
Miami, FL
headquarters
other locations
  • 2nd Floor, Unit M3A, The Matrix
    Harrogate, WYK HG2 8AD
    United Kingdom

Focus

Service lines
  • Advertising
  • Custom Software Development
  • Content Marketing
Client focus
  • Midmarket ($10M - $1B)
  • Small business (<$10M)
  • Enterprise (>$1B)
Industry focus
  • Retail
  • Business services
  • Consumer products & services
Frameworks and CMS
Programming & scripting
Ecommerce systems
Application platform
Social Media Focus
Business Consulting Focus

Portfolio

Key clients: 

Warner Brothers, Daimler, LVMH, Warner Music Group, Huawei, Gazprom

Reviews

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Digital Marketing Overhaul for Luxury Brands

“Their team worked with us to set clear and understandable goals.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Mar. - May 2019
Project summary: 

Syroup revamped digital marketing activities and strategies for underperforming brands. They analyzed costs and performance, defined goals, optimized campaigns, and developed a five-year strategy.

The Reviewer
 
10,000+ Employees
 
Paris, France
Marketing Manager, LVMH
 
Verified
The Review
Feedback summary: 

Syroup’s efforts boosted click-through rates and decreased cost-per-acquisition. The team provided actionable marketing insights and guided long-term strategic planning. Accommodating, enthusiastic, and timely, the team satisfied the requirements. Customers can expect a unique company culture.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager for a multinational luxury goods company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Syroup?

My company had scalability and reach issues with some of our lesser-known wine and fashion brands. We hired Syroup to help us redefine and overhaul our digital marketing activities.

What were your goals for this project?

We wanted to set clear KPIs for some of our brands. We also wanted to create a more straightforward approval process for some of our brands to run ads on Google and Bing.

SOLUTION

How did you select this vendor?

A colleague who knew Syroup’s marketing director recommended them to us. We considered over fifty marketing companies in France, the UK, the Netherlands, and the US, and we ultimately chose Syroup based on their great pitch.

Describe the scope of their work in detail.

Syroup worked with my team and our executive board to define reachable goals that we could report to investors and our holding company’s board of directors. They created a detailed analysis of our costs, year-to-date performance, and legacy performance, and then compared all of this year-over-year. Syroup educated our in-house digital marketing team on the best approaches to stabilizing our brand campaigns. They helped optimize the campaigns and provided round-the-clock support.

Syroup also planned and set out our five-year digital media strategy. Our internal team will follow this strategy, with continued guidance from Syroup.

What was the team composition?

We initially started with a team of 5–10 people; as the work progressed, the team expanded to fifteen.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After Syroup took over our marketing campaigns, we decreased our cost-per-acquisition by 25% and increased our click-through rate.

How effective was the workflow between your team and theirs?

We had weekly calls, which then evolved into physical meetings in our offices in Paris, France and the UK. We had numerous conversations and exchanged information and knowledge on how to best improve the campaigns.

What did you find most impressive about this company?

Syroup had a very unique and diverse company culture. Their team worked with us to set clear and understandable goals. They were able to accommodate our requirements rather swiftly, and they immediately implemented any changes we requested. Their enthusiasm about the campaigns was also a very welcome addition.

Are there any areas for improvement?

In the beginning, there were some communication issues because of differing company policies and legislation about handling data in different countries. I think a more streamlined approach to managing data without having too many signs offs would be helpful.

5.0
Overall Score They definitely understand what they are doing and what their clients require of them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their scheduling was very effective. The team was friendly and understood the time difference.
  • 4.5 Cost
    Value / within estimates
    Although Syroup is one of the more costly agencies, they’re worth every penny.
  • 5.0 Quality
    Service & deliverables
    Overall, we were very very impressed by their expertise and enthusiasm toward the project.
  • 5.0 NPS
    Willing to refer
    I would certainly refer them to friends and other brands. They have an exceptional track record, and they were professional in their work.