Can you share any outcomes from the project that demonstrate progress or success?
After Syroup took over our marketing campaigns, we decreased our cost-per-acquisition by 25% and increased our click-through rate.
How effective was the workflow between your team and theirs?
We had weekly calls, which then evolved into physical meetings in our offices in Paris, France and the UK. We had numerous conversations and exchanged information and knowledge on how to best improve the campaigns.
What did you find most impressive about this company?
Syroup had a very unique and diverse company culture. Their team worked with us to set clear and understandable goals. They were able to accommodate our requirements rather swiftly, and they immediately implemented any changes we requested. Their enthusiasm about the campaigns was also a very welcome addition.
Are there any areas for improvement?
In the beginning, there were some communication issues because of differing company policies and legislation about handling data in different countries. I think a more streamlined approach to managing data without having too many signs offs would be helpful.