What evidence can you share that demonstrates the impact of the engagement?
SD - Since we haven’t reached completion on the project, it’s difficult to provide any specific metrics. We’re measuring their performance by their deliverables and consistency in meeting deadlines, which they’ve done well with so far despite our milestones constantly changing and evolving due to the nature of the project.
One of the things we’ve been really pleased with is the ability to brainstorm through ideas and processes with Cristi. That input has been really helpful to the project.
How did Synergo Group perform from a project management standpoint?
SD - We’re all in different time zones; Cristi is in Canada, much of his team is in Europe, and we’re in the US. However, everyone at Synergo Group has made themselves available whenever we need them. Most of our communication takes place over email, Skype and conference calls, and other electronic resources.
JD - Initially, email was sufficient, but now that the project is more complicated the conference calls and Skype meetings have been helpful in providing a space for interactive dialogue, to ensure everyone’s on the same page.
What did you find most impressive about them?
SD - Cristi has been a fantastic resource throughout the project. His availability to brainstorm with us has really advanced our product, and we find his marketing insight valuable. One of the key components of his company is the referral channel they offer to other companies, organizations, or individuals that can provide services outside of Synergo Group’s realm of expertise.
He’s dedicated to helping us get to the finish line, even if that means outsourcing to his resources so that we can all combine forces.
Are there any areas they could improve?
SD - One of the things that's slowed our project down is issues with communication. At times, there can be a bit of a language barrier, but one of the biggest causes of delay has been written communication.
We’re working to be more clear in our direction, and we’ve switched to providing visual aids to refer to our goals for the final product. We’re conducting a lot more calls to speak directly with the team, as well as opportunities to screen share, which have all been helpful.
Do you have any advice for potential customers?
SD - Take advantage of Cristi’s willingness to sit down and think through the project. Make sure you clearly articulate your goals, and even rely on examples from other organizations if you can, as they’ll strengthen the Synergo Group team’s understanding of what you want to accomplish.
JD - If you can provide the team explicit references to what you’re referring to when you communicate with them, the whole process will be more efficient.