SyncShow

BACKGROUND

OPPORTUNITY / CHALLENGE

• Website design
• Rebranding
• Digital marketing campaign

SOLUTION

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

• Value Proposition & Messaging, Marketing Strategy & Workshop, Marketing Automation Set-Up & Training, Content Asset Creation, Website Creation & Launch, Data & Analytics Setup, Website Search Engine Optimization, Email Marketing for Account Based Marketing, Conversion Rate Optimization & Website Maintenance, Paid Advertising, Ongoing Social Media, Ongoing Account Management & Strategic Consulting.

RESULTS & FEEDBACK

• In-Person Meeting
• Virtual Meeting

BACKGROUND

OPPORTUNITY / CHALLENGE

• Enhance the website
• Create marketing strategy
• Support and nurture lead generation

SOLUTION

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

• Enhance website
• Improve user engagement with SEO best practices.
• Refine branding as part of the marketing strategy.
• Create and maintain a cadence for content to ensure lead generation, including case studies and blogs.
• Introduce the company to HubSpot CRM, including all aspects of training and engagement with the site.

RESULTS & FEEDBACK

BACKGROUND

OPPORTUNITY / CHALLENGE

• Overall review of our Sales and Marketing process and strategy
• Review and optimize website
• Ongoing marketing strategy

SOLUTION

• Great culture fit
• Company values aligned
• Industry knowledge

• To create an easy-to-navigate website experience with refreshed content showcasing ATD as a state-of-the-art manufacturing company.
• To create an improved online presence, from a searchability standpoint, by focusing on high-value, keyword optimized editorial content.

RESULTS & FEEDBACK

• New website (project timeline)
• Use of Hubspot
• SEO analytics

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

BACKGROUND

Please describe your company and position.

I am the Director of Sales and Marketing of Skylift Inc

Describe what your company does in a single sentence.

Manufacture Utility easement equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SyncShow to accomplish?

• Improve Skylift's trade show presence with branded trade show banners and new collateral
• Attain greater market share (domestically and internationally)
• Improve sales enablement and leverage the full power of the HubSpot ecosystem, including reporting, metrics and knowledge
• Develop pipeline automation in order to improve efficiency, eliminate manual tasks, streamline recurring activities and ensure no critical sales tasks or opportunities fall through the cracks
• Enhance brand awareness through a strategic public relations campaign that showcases Skylift’s industry-leading products, superior customer service, and community involvement.
• Bolster Skylift’s website with interactive and dynamic elements, value proposition-focused-messaging and improved visitor experience

SOLUTION

How did you find SyncShow?

Online Search

Why did you select SyncShow over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from SyncShow were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• 6 BRANDED SELL SHEETS The Sell Sheets Include:
  • Development of six 8.5 x 11 double-sided, full-color branded sell sheet covering our product lines:
    • Derricks
    • Lineman
    • Arborist & Pioneer
    • Green Machine
    • Recruiting
    • Why Skylift
  • Copywriting and stock photography curation
  • The final deliverables will be provided as high-resolution PDFs
  • Utilize as downloadable assets on the website, in newsletters and as a resource for distributors and Skylift team members.
• CHATBOT DEVELOPMENT The Chatbot Will:
  • Allow Skylift to better qualify leads, provide answers to common customer questions
  • Ensure salespeople and customer service reps are easily able to identify if a contact is a good lead or opportunity before following up
  • Offer various pathways for prospects, customers and job seekers to get the information and support they need
  • Improve lead qualification and set up automated tasks for salespeople, technical support, HR, etc. to follow up with contacts based upon their answers
• QUARTERLY BLOGS Quarterly Blogs Will:
  • Focus on our buyer persona’s pain points and how Skylift can help
  • Highlight Skylift continuous improvement, news and industry hot topics
  • Include the creation of a content calendar, SEO optimizations of blog content and implementation of blog content and social media post development and implementation
  • Serve as social media promotional and newsletter assets
• Quarterly Customer-Focused Newsletters Will:
  • Targeting individuals existing leads, MQLs, SQLs and customers
  • Utilize blogs, case studies, testimonials, and product literature to build trust with our audience and encourage them to engage with Skylift
  • Share timely Skylift news items (i.e., company updates, etc.)
  • A/B testing to determine if recommendations are working
• Quarterly Distributor Focused Email Blasts Will:
  • Target distributors and give them to resources to sell more Skylift machines
  • Utilize sell sheets, blogs, case studies, testimonials, and product literature to give distributors the tools to sell Skylift machines and help us grow our market share.
  • Share timely Skylift news items (i.e., company updates, etc.)
  • A/B testing to determine if recommendations are working
  • Includes the creation of a new branded email template
• Sales Enablement Automation will consist of:
  • Development of sales automation workflows to improve your efficiency, eliminate manual tasks, streamline recurring activities and ensure nothing falls through the cracks
  • Sales sequence emails reach out to customers after purchasing machines giving them demo videos/support
  • Creation of follow up emails 3-6 months after sale to check in/show support
  • Helping Skylift build segmented lists and tags to segment prospects through your marketing efforts
  • Deal stages training with parts and sales departments
  • Creating automation/task follow-up depending on where people are in the deal pipeline
• WEBSITE MAINTENANCE Website maintenance will include 5 hrs per month to address any of the following:
  • General troubleshooting/strategy/issue and solution identification
  • Creation or management of CTAs
  • Existing content modifications
  • Training
  • Image manipulation or selection
  • Basic database management of existing databases
  • Page duplication
  • Basic manipulation of existing page templates and modules
  • Non-developer-based website fixes or adjustments
  • User management **Note if outsource development resources are needed, that will not be included within this project**
• TRADE SHOW BANNERS The Trade Show Banners Include:
  • Development of four trade show banner.
  • The banner dimensions will be Height (in.) 80" and Width (in.) 33"
  • Copywriting and design only.
  • One round of revisions.
  • Artwork to be provided by Skylift to their designated printer.
• ML 53 E-Series & MD 6000R Webpages:
  • Development of two new machine pages utilizing the existing machine page template.
  • Includes Spec Sheet developent and implementation of a custom form
  • Includes implementation of email automation and build out of a custom HS report to notify internal sales rep of downloads.
  • Imagery to be provided by Skylift.
  • Copywriting with two rounds of revisions is included.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen a drastic increase in web traffic, customer engagement, and lead generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time and helped keep us on track to hit timelines.

What was your primary form of communication with SyncShow?

Virtual Meeting

What did you find most impressive or unique about this company?

The attention to detail and the consistency they provide to help keep projects moving.

Are there any areas for improvement or something SyncShow could have done differently?

Because of how through they are it is hard to pin point areas of imporovment needed

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Meaden & Moore, a CPA and business advisory firm. We’re headquartered in Cleveland, Ohio, but we have about 20 offices throughout the US and the UK. We also have four affiliate offices in Canada. 

In Ohio, we specialize in traditional accounting, tax, business valuation, and ERP systems. We help companies with tax compliance, estate planning, and other work. Outside Ohio, we specialize in investigative and forensic accounting; we help insurance companies assess damages. When there’s a disaster, we come in and figure things out.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SyncShow B2B Revenue Marketing?

We hired SyncShow for their digital marketing, SEO, PPC, and web development services. When they first proposed their services, our website was static and its content was stale. We also didn’t have much digital presence at that time. However, our team wanted people to know about Meaden & Moore while developing our brand online and showcasing our expertise. As a result, we engaged SyncShow. 

SOLUTION

What was the scope of their involvement?

SyncShow helped us develop a content strategy and improve our brand awareness. We conducted meetings and interviews with SyncShow for them to know about us. They then developed customer personas of our client base, determining their needs and buying habits. For example, we could target a CFO of a manufacturing company in northeast Ohio with $50 million–$100 million in revenue. The team would develop content for that persona and give us suggestions on how to get in front of that customer and engage them. 

Moreover, SyncShow worked on our website by developing a blog page and its content. After that page was developed, we started to optimize it for SEO and PPC. They also developed another website for us. We initially used Drupal to develop the sites, but we’ve since been using HubSpot as our CRM system. 

At present, we’re still working with SyncShow. Our relationship has changed over the years. They continue to provide recommendations for our website and digital presence. Our team takes their ideas and turns them into something that’s more in line with Meaden & Moore. They also currently serve as an extension of our firm by doing maintenance. We meet with their resources once a quarter to ensure we’re keeping everything up to date. We're currently fixing some broken links on the website. 

What is the team composition?

We work with 10–15 people from their team. The account manager is our main point of contact. 

How did you come to work with SyncShow B2B Revenue Marketing?

SyncShow was a referral of one of our clients. 

How much have you invested with them?

In total, we’ve spent around $1 million–$2.5 million for their services. We’ve invested around $1 million in their digital marketing services. For the two websites they’ve built, we’ve spent between $100,000–$200,000 each. 

What is the status of this engagement?

We started working with them in February 2013, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

On average, around 20,000 people visit our website per month. We’ve also acquired 10–20 ongoing clients through our marketing efforts. Our website page views have also increased by 75%. 

Anecdotally, SyncShow is always up to date with trends. They know what’s happening. Even as a professional services firm, we tend to be a bit conservative. However, if we have any questions or ideas, they suggest things we should try. In other words, they help us be more innovative and stand out from our competition. 

How did SyncShow B2B Revenue Marketing perform from a project management standpoint?

Their project management is great. The team is highly responsive. They help us stay on budget; their resources keep everything on track and come up with new ideas. On top of that, they always deliver on time, so I’m truly impressed. To communicate, we use a lot of emails. We also have bi-monthly calls. 

What did you find most impressive about them?

SyncShow does a good job of organizing things for us and communicating with our team. We tell them our needs, and they come back to us with a couple of solutions. Their team starts work in a timely manner, and we get results. 

Moreover, they do a fantastic job of utilizing their resources. They’re not a big agency, but they have expertise in everything. We never feel the need to engage a bigger firm — we always feel confident about SyncShow’s capabilities. 

Are there any areas they could improve?

People are coming and going, though that’s not always something we can control. Over the last couple of years, we’ve had more account managers that we liked. Our first account manager has been awesome, but he’s been promoted. SyncShow has since brought in another person, and I’m excited about that. It would be nice if we could stay with the new manager for the next couple of years. 

Do you have any advice for potential customers?

Be upfront about your needs and wants, and set reasonable expectations. Be straightforward and lay everything out to the SyncShow team. They can help you with everything. Even if the task isn’t in their wheelhouse, they’ll give you suggestions that you can use. 

BACKGROUND

Please describe your company and your position there.

I'm the director of marketing and business dev for a wealth management firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SyncShow B2B Revenue Marketing, and what were your goals?

Typically the wealth management industry is really behind in embracing technology for any of it's business operations, from internal communications, to client service, and especially with marketing to new prospects. We brought on Syncshow to help us enhance our current marketing and BD strategy to open new doors and gain new business from sources that we otherwise would not have had access to.

SOLUTION

How did you select this vendor and what were the deciding factors?

We decided to work with Syncshow because they took the time to really understand who we are, but also most importantly who are current clients and ideal clients are. They understood the importance of the emotional intelligence factor that goes into the messaging and branding to certain niche markets of ours.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They did an overhaul of our website, helped us build out a brand new "site" within our website for a specific niche market that we specialize in. they also learned our current marketing and BD game plan for that same specific niche market and helped us come up with a complimentary digital marketing game plan to enhance our "boots on the ground" strategy we were already implementing. The goal was to increase site interaction and gain new contacts that we otherwise wouldn't have known about through form submissions on the site, funneled there through content consumption they helped us create.

How many resources from the vendor's team worked with you, and what were their positions?

We have a main "account service rep" but also communicate with several other team members, depending on what specific projects or conversations we're having or working on.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've gained new clients strictly from our digital marketing game plan and have more easily closed clients from our boots ont he ground strategy with the complimentary digital content.

How effective was the workflow between your team and theirs?

Extremely

What did you find most impressive or unique about this company?

They have an impressive understanding of the importance of emotional intelligence behind our marketing messages. We've successfully put these out to our niche markets and ideal clients.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at a machinery company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SyncShow B2B Revenue Marketing?

We needed help improving our digital marketing efforts and generating more leads. 

SOLUTION

What was the scope of their involvement?

SyncShow is supporting our digital marketing efforts. They implement updates and write content for our website; they manage our SEO and paid ads campaigns. In addition, they help us with social media marketing. 

We have regular meetings with SyncShow’s team, where we talk about our current initiatives and new marketing opportunities. They present us with ideas about blogs and social media posts, and they prepare white papers based on our meeting. 

What is the team composition?

We work with multiple teammates, and our account manager is our primary contact. 

How much have you invested with them?

We’ve spent around $500,000. 

What is the status of this engagement?

We’ve started working together in October 2019, and our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in website traffic, and it’s because of SyncShow’s blog posts. 

How did SyncShow B2B Revenue Marketing perform from a project management standpoint?

SyncShow can improve their project management, as our project manager changes quite often. We collaborate through emails, Google Docs, and HubSpot.  

What did you find most impressive about them?

SyncShow has a good understanding of our business. They’re also great at writing — they take our ideas and transform them into blog posts. 

Are there any areas they could improve?

Having consistency in our account managers will be helpful. 

Do you have any advice for potential customers?

Be prepared to make a financial investment — SyncShow’s services don’t come cheap, but you’ll get what you pay for. Ensure that you’re tracking their progress and your return on investment. 

BACKGROUND

Introduce your business and what you do there.

We’re a contract manufacturer specializing in additive manufacturing, Computerized Numerical Control (CNC) manufacturing, and injection molding. I run the sales group here at The Technology House.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SyncShow B2B Revenue Marketing?

We hired SyncShow B2B Revenue Marketing to handle our marketing services. We wanted to completely overhaul our website, and we needed support with Google Ads, Google Analytics, and other marketing initiatives.

SOLUTION

What was the scope of their involvement?

They developed our website, and they’re managing it now, making sure it has all the latest updates. Their work also involves managing our SEO and PPC campaigns and social media strategies, and they run HubSpot for us. On top of that, they support us in creating content for our blog.

What is the team composition?

We have two main account managers, and they pull in different people from their team as needed,  including content writers and a web developer.

How did you come to work with SyncShow B2B Revenue Marketing?

We met them through a networking group.

What is the status of this engagement?

We began working together in February 2019, and our partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

With their support, we’ve been able to get some good leads through the website. We’ve also noticed a couple of areas where our Google rankings have increased. Additionally, we received good feedback from a lot of our customers about our website; they told us that our platform is user-friendly and they can access a lot of information there.

How did SyncShow B2B Revenue Marketing perform from a project management standpoint?

They have a top-notch project management process. Our account managers always let us know what’s happening. In fact, we have a yearly schedule where they go over everything they need to do. Overall, they have strong communication skills, and they’re very transparent.

What did you find most impressive about them?

They do what they say they’re going to do, and they’re very organized. Overall, I can’t say enough good things about them.

Are there any areas they could improve?

No, they have no areas to improve.

Do you have any advice for potential customers?

They’re reliable, and they stay on task.